30 Years of Nike Air Max

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Last Friday Richard Hawkings, a great motion designer that works with me at Google shared with me this amazing work done for the campaign to celebrate the 30 years of Nike's iconic Air Max. The work was done by ManvsMachine, a design & motion studio from London, UK. The work is so good that I asked myself what was 3D and what was real due to the quality of the texture maps. They were kind enough to share a little making of and we had to share it here with you.

ManvsMachine is a multi D&AD and Cannes Gold Lion award winning design and motion studio. They work with forward thinking clients to create progressive and effective visual communication for a global audience. For more information check out http://manvsmachine.co.uk/

We worked closely with Nike Sportwear to design, direct and animate the campaign for the brand new Air Max Zero. Along side this we also crafted the brand language for Air Max Day — a global celebration of the iconic Air Max shoe.

Video

Stills

An intricate project with many different elements to bring together. From building and filming Tinker Hatfield’s design studio, to 3D scanning nine different Air Max shoes and refining the design of our Air Max day type which went on to be constructed and featured in stores globally.

Making of

  • Concept, Design & Direction: ManvsMachine
  • 3D Scanning: FBFX
  • DoP: Dave Tree
  • Stylist: Lee Flude
  • Audio: Echolab

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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