Art Direction & Advertising: Everything is okay Until it's not.

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Let's take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well. You just gotta love the layered composed elements and also the perspective that gives you a unique puzzle of the global situation. Props to the post-production skills from Rui who does a very job to express the behind-the-scenes. And also sharing his frame-by-frame process so we can get inspired from.

Rui Gonçalves is an art director/graphic designer based in Barcelon, Spain. By the quality of his work, I am surprised we have never featured his work. Check out more of his work via Behance.

"Everything is okay, until it's not" Advertising Print proposal for Reliance. This work was done only by using photoshop.

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Art Direction & Advertising: Everything is okay Until it's not.

 

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Written by

François Hoang

Running by the name of François Hoang, I am the Editor and one of the writers on the blog. If you wanna request a feature, tweet me at @AoiroStudio.

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