Book Suggestion: Designing Brand Identity

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The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

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Book Suggestion: Designing Brand Identity - An Essential Guide for the Whole Branding Team

Book Suggestion: Designing Brand Identity - An Essential Guide for the Whole Branding Team

Book Suggestion: Designing Brand Identity - An Essential Guide for the Whole Branding Team

Book Suggestion: Designing Brand Identity - An Essential Guide for the Whole Branding Team

Book Suggestion: Designing Brand Identity - An Essential Guide for the Whole Branding Team

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Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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