Bundaberg Rum Sculpting Case Study
- Mar 06, 2014
This is an amazing project by Italian Illustrator Carmine Bellucci where we breaks down the process of illustrating two awesome Sculptures for Bundaberg Run.
For more from Carmine Bellucci visit behance.net/whispersofashell.
Leo Burnett Sydney asked me to collaborate on their new campaign for the 125th anniversary of the prestigious Bundaberg Rum. They wanted to create a porcelain sculpture based on my visualization of the image they sketched. It was a tough challenge, since they needed to create a "renaissance" sculpture with historical references to the Bundaberg Rum but, at the same time, something "fresh", funny and humorous.
There was an incredible amount of details involved, sugar canes, Bundaberg landscape, old wooden barrels of rum with angel-wings, the original distillery house, the polar bear, the bearded miller, the quirky musicians, the crocodile, the snake, the typography...all to fit in one majestic image. I created two versions of the campaign: a landscape version and a portrait version that needed to be suitable for all the different portrait sizes they wanted to use.The process was intense and exciting and in the end the result is absolutely stunning and rewarding.