Case Study: Just Around the Corner

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Just Around the Corner is a campaign for HSBC to communicate the merging of HSBC Oman with Oman International Bank. Staudinger + Franke is a visual studio from Austria that took this project and created an amazing case study. Enjoy!

For more from Staudinger + Franke visit staudinger-franke.com/.

Case Study: Just Around the Corner

HSBC is a worldwide operating banking and financial services company. To communicate the merging of HSBC Oman with Oman International Bank we were commissioned to realise the visuals for the campaign.

Case Study: Just Around the Corner

Case Study: Just Around the Corner

The Idea

HSBC is operating global and connecting Oman to the rest of the world and wherever you are, you will find a branch that connects you to your home bank, just around the corner.

Case Study: Just Around the Corner
The layout from JWT Dubai.

The Realization

Case Study: Just Around the Corner
First rough composition before we went to Oman to shoot additional elements.

Case Study: Just Around the CornerCase Study: Just Around the Corner
Shooting in and around Muscat/Oman.

Case Study: Just Around the Corner
First rough composition after the shoot in Oman.

Case Study: Just Around the Corner
Work in progress.

Case Study: Just Around the Corner
Final background with rough color corrections.

Case Study: Just Around the CornerCase Study: Just Around the Corner
Most elements are from our stock library.

Case Study: Just Around the Corner
Final Version

Written by

Paulo Canabarro

I'm a passionate designer at pauxel.com where I focus on helping small business grow online. I'm also an enthusiastic blogger here at abduzeedo.  Say hello on twitter @paul0v2.

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