Collected Coffee Branding

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New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality.

They worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They also designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture.

We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it.
We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering.

About Fivethousand Fingers

Fivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines.

For more information and to see other projects by Fivethousand Fingers, check out their website at http://fivethousandfingers.com/

Photography by Cindy Boyce

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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