A beautiful and efficient visual identity project goes way beyond the logo, it is the integral base of any branding project. A solid and well thought out design will scale and help create a consistent image for any company and its services. The amount of work and iterations required is aplenty but the result is, as you can see in this post, incredible. The inspiration for this post is a branding project for Platige, a design studio from Warsaw, Poland.
Cool Icon Designs
When I stumbled upon this video it reminded me of one of my old tutorials playing with light effects. Of course the effects in this video are much more beautiful and the execution is spot on. It gave me motivation to try to do the same in After Effects.
We posted about Station to Station, a public art project made possible by Levi's, a few months back and we're excited to follow up with some amazing imagery from the journey. Over the course of three weeks in September, a train traveled from the Atlantic to Pacific, making nine stops across the country. It was an epic undertaking aimed at connecting leading and upcoming figures from the worlds of art, music, food, literature and film in creative collaboration.
Kevin Cantrell is an art director, designer and letterer working at Hint Creative based in Salt Lake City, Utah in USA. Kevin is primary working on comprehensive brand identity, custom lettering, packaging and interactive design. Nevertheless to say that Kevin has an beautiful knowledge at crafting and mastering the principles of building a brand. ...I have lived in Germany, South Africa, Brazil, New York and Utah. This diverse upbringing has helped me understand brand ethnographic influences.