Visual identity, as the name says, is all about the image of a company to their audience and the world and how everyone else will perceive the business. The importance of an efficient, effective visual identity is well known for big companies and now small businesses are catching on as evidenced by some of the amazing results we are seeing today. A good example is the Decor8 work by Pedro Paulino.

Visual identity and web design to launch the e-commerce Decor8. Bringing innovative and well designed products together, the brand was created by looking deeply to the objects they are selling, using different types to show the variety you can find online.

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

About the designer: Pedro Paulino

Born in Sao Paulo, Pedro Paulino graduated in Industrial Design at FAAP and after a few years working and learning a lot in studios design, he ventured into advertising agencies. Today he's part of the Y&R's design team, also working as a freelancer developing some parallel projects related to graphic design, illustrations, photographs and paintings. As a good Brazilian he loves soccer and usually go surfing on weekends.

For more information visit http://pedropaulino.com/

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.