Oct 14, 2009
The latest campaign for Visa’s Sponsorship of the Rio 2016 Olympic Games employs a creative execution based around a Heart. Visa created 5 Hearts, borne from the idea that 'The Heart of the Olympics is Always On'. Alongside the Heart of the Olympics, it uses other Hearts to symbolise different pillars of the Olympic Games - The Heart of Rio, The Heart of an Olympian, The Heart of the Fans. Each Heart is imagined as an individual world, made up of unique components that form a story around each theme.