Jun 23, 2017
Happy Friday guys! We are sharing a culinary book that is everything except being conventional. Let me explain, the folks at Juicy Square did an incredible job at editorial design to express the passion for food through the pages of the book entitled: Play, Cook, Kiss: Culinary Tricks. The title says it all, the design is playful and does a play on the material too. Something we have rarely seen in this part of the industry. Mixing different mediums from sketching, typography, images and graphic design; this book is certainty a gem.
Juicy Square is a studio that works mainly in graphic design, editorial design and print. Located in Vilnius, Lithuania, a city of immense allure; I love their motto about an outstanding graphic design is not only lines and figures. It must be reasonable and thought-through in order not only to be aesthetic, but also to be functional. To be complete.
PLAY, COOK, KISS: CULINARY TRICKS What is the most important thing in food-making? Despite the quality products, time-tested recipes and cooking skills, it’s love. The passion. In other words – it’s courage. Being fearless leads one into the unknown areas of possibilities and sets the new plots of the future. That is the main message of the culinary book filled by wisdom and charisma of Alfas Ivanauskas, creative director and editor in chief of the Kitchen Mythbusters. It’s not just a culinary book. It’s an creative and inspirational guide in a form of diary and an album.
That is why features of it were adopted and incorporated into the creative process of the design concept. And it came crafty, detail and unique in every page – full various forms of drawings, blueprints of recipes, notes and so on. All this gives vitality to the book and makes it “alive”. Even the recipes were took out of it and places in a special extra issue to make more space for the sense of philosophical culinary quest. The task for design demanded a lot of unorthodox solutions. Therefore, the visual language is vivid in it: a few different concepts and ideas interact and strengthen each other here. Various composition techniques come hand-by-hand in this book.