Identity for Microsoft Windows by Pentagram

I am not a Windows user anymore, it's been more than 10 years since my last PC. Looking back, the PC brings me good memories, my first computer was a PC-XT and the a AT-386, all of them using DOS and Windows 3.0 and 3.11. I still remember when Microsoft released Windows 95, the box and the colorful Windows logo. After all this years and seeing the shift in the market towards mobile devices, it's really nice to see that Microsoft is putting a lot of effort in design, starting from the Windows visual identity created by Pentagram.

We also know that the this logo was released a few months ago, but we noticed that this week Pentagram and Paula Scher published a nice post on Behance about it. As one of the reasons we started Abduzeedo was to share things that inspire us, I decided to post about it again. In my opinion visual identities are one of the most, if not the most difficult area of design, and in my humble opinion, Pentagram did an amazing job with the Windows log.

Video

Windows 8 Transparency from Pentagram on Vimeo.

Identity for Microsoft Windows by Pentagram

Identity for Microsoft Windows by Pentagram

Identity for Microsoft Windows by Pentagram

Identity for Microsoft Windows by Pentagram

Identity for Microsoft Windows by Pentagram

Identity for Microsoft Windows by Pentagram

Identity for Microsoft Windows by Pentagram

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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