Aug 24, 2013
The book suggestion of this week is about branding. The title of the book is Identity Suite: Visual Identity in Stationery by Victionary. As the title says, the book is about extending the brand through beautiful crafted stationery.
The most fundamental of all branding tools is a company's own stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size.
Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of successful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these highly characterized letterheads, labels, tapes, folders, notepads, memo pads, wrappers... and many more can be customized to befit specific operation needs and visualize brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world.