Brand Identity for Typographia Progresso Restaurant

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Mano a Mano, a design studio from Porto, Portugal and focused on brand identity and graphic design shared a beautiful branding project for the Typographia Progresso Restaurant. At first I thought it was a typography project because of the name and the presentation, but then I realized it is for a restaurant that is located where it used to be a letterpress studio. Check out more information below.

Under the wing of the renowned Chef Luis Américo, Typographia Progresso opened in late August 2017. Where there once was a former letterpress studio (whose name the restaurant decided to keep), there’s now a contemporary restaurant with a wine cellar, cheese & delicatessen store and a bakery. In a privileged space in the heart of the city, the menu goes from local to global, that is, from Porto to Portugal and from Portugal to the World (with a Portuguese touch).

The graphic identity centers on several letterpress typographic compositions acknowledging the graphical heritage of the former place. The type that makes up the logo is bold and confident but contains subtle imperfections that hint at the unconventional nature of the venue. This concept is extended throughout the graphic applications, as the several menus designed with illustrations such as the world map that shows every country whose dish is on the menu.The color palette mirrors the sophisticated environment, with two old printing machines defining its ambience.

Overall the brand has been crafted with the intent of being both vintage but modern, a place whose craft the world may have forgotten, but the palate didn’t.

Client

  • Typographia Progresso Restaurant

Credits

  • PHOTOGRAPHY: Leonor Oliveira

Brand Identity

 

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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