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Typography and Branding: Type of Tape

Typography and Branding: Type of Tape

Type of Tape is a project of experimental typography with the purpose of giving more visibility to the personal design initiatives that are created in Colombia. The project was created and originally shared by Lully Duque and Laura Cárdenas on their Behance pages and it's one of this projects that in addition to being beautiful, has a big social impact.  It originated from the fact that the capital of Colombia, Bogota, receives thousands of people from all over the country, as well as from abroad, who are looking for new opportunities. In a country which has been affected by war for more than 50 years, the majority of people arriving in the capital are victims of the armed conflict who are trying to rebuild their lives. Given the cultural diversity that converges in this single city, Bogotá is considered "Nobody's city". The main interest of Type of Tape is to highlight Colombian expressions that make people from other Colombian territories feel like they are at home. We want to remind them of their roots as they move around the city, expose our national culture and preserve our dialect and idiomatic expressions. The general message is to let all those people coming here know that they also belong in this city and contribute to our culture. Moreover, the authors deeply believe that through their interventions they can turn ordinary spaces into special places that people enjoy contemplating and this is why they decided to use public spaces as their showcase. Additionally, this project has strengthened their passion for typography and has proved to be a very enriching practice in their work as graphic designers and visual communicators. Being a project that was developed with such affection, we soon made the visual identity of Type of tape, which obviously is based on a typographic development on a grid. The same system that we use to make our interventions on fences. Typography

Branding and Visual Identity: Vertentes Coletivo

Branding and Visual Identity: Vertentes Coletivo

Vertentes is a branding and visual identity project created and shared by Johnny Brito on his Behance profile. The work was done for the partnership of him and the photographer and artist Maria Clara Feitosa. They wanted to join forces in order to promote the discipline and boost their creative efforts to produce even more quality work. The brand reflects this quite elegantly with simple forms that create two letter "V"s superimposed. Alongside it the logo, it was created a set of collaterals and visual identity kit to support the effort. Check out below the fold to see more details. Johnny Brito is a graphic designer and illustrator based in Sao Paulo, Brazil. His focus is on branding and visual identity systems despite his passion for symbols, colors and music. Johny is also married with Maria Clara. Branding

Branding and Packaging Design: Summerhill Market

Branding and Packaging Design: Summerhill Market

Summerhill Market is a branding and packaging design project shared by Blok Design on their Behance profile. An acknowledged game-changer in the grocery business, family-owned Summerhill Market is renowned for the superlative quality of its prepared foods and unique products. A new identity was needed to reflect its progressive spirit while retaining the personable quality that had made the shop a cherished food destination. Along with the logo, we re-designed Summerhill’s entire packaging system, including developing several of its in-house product lines. A monogram honours the store’s heritage while the line “Your Other Kitchen” reinforces its role in customer’s lives. Packaging design About Blok Blok is a design studio specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. Now here's what we REALLY do: steep ourselves in the world around us, seek out the normal, the abnormal, the mundane, the exciting, the current, the obsolete, the inspiring, the disheartening and then use what we see to create surprising, compelling ways to move people. And we do it by collaborating with highly talented thinkers from around the world, taking on initiatives that blend cultural awareness, a love of art and humanity to advance society and business alike.

Branding and Packaging Design: Befresh

Branding and Packaging Design: Befresh

Let's take a look at this branding that involved packaging, logo design and label design as well. Named Befresh, it's an organic product designed by Erik Musin and Timofey Popandopulo. I loved their minimal approach on the packaging with icons that will define the ingredients inside the bottle; it's a simple way to present instead of having that plain description label which is still there but I am pretty sure it has been simplified. Give it a look! Published on Behance is the work from Erik Musin and Timofey Popandopulo who are both based in Saint-Petersburg, Russia. Erik is designer focusing his work into illustration, lettering, logos and branding; as for Timofey is into cgi, digital art and sculting. The new befresh brand - was developed a logo, packing, the label. Credits Erik Musin Timofey Popandopulo

Branding and Packaging Design: Bunny Hill

Branding and Packaging Design: Bunny Hill

Bunny Hill is an branding and packaging design project created and shared by Pavel Emelyanov, Irina Emelyanova and Anatoly Vasiliev on their Behance profiles. Bunny Hill is an online shop of toys and goods for kids interior, focused on beauty and quality. All products are made from sustainable materials, according with the highest international standards. They are created with love and care about kids, but perfect for adults too. The art direction translated that in my opinion, with a super simple and elegant visual language. The range includes a large selection of goods from Scandinavian brands. This was the starting point for branding identity design. Simple and clear logo got smooth and rounded shapes. White color, inherent in the traditional Swedish design, imparted shining, warm and friendly atmosphere. For Bunny Hill there were also refreshed packaging concept and official website. Art-direction and packaging design: Pavel Emelyanov Photo set: Pavel Emelyanov, Irina Emelyanova Photograph: Anatoly Vasiliev Branding and Packaging Design

Branding and Visual Identity: Wyre

Branding and Visual Identity: Wyre Case Study

Wyre is a branding and visual identity project shared by Ramotion ✪ on their Behance profile. It's really nice to see the process behind the constructioon of this visual identity system and how some decisions were made during it. Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling. Brand Attributes Each process starts with an understanding of a product's uniqueness and value.  To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best. Branding We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified. After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each visual identity process. Ramotion is UX design agency and branding firm specializing in visual identity, mobile apps, and web design for startups and businesses. For more information check out https://dribbble.com/Ramotion

Graphic Design and Visual Identity: Feiner Herr

Graphic Design and Visual Identity: Feiner Herr

Let’s take a look at this visual identity & graphic design work by Hojin Kang in collaboration with Sebastian Haus for Feiner Herr; a street food startup that is all about pancakes with a twist. I really appreciate how the approach totally fits with what Feiner Herr is all about from the colours, product, the chef and that fancy looking truck. Hojin totally nailed it, hope you will enjoy! Published on Behance, it's the work from Hojin Kang. He is a designer based in Berlin, Germany; focusing his work into art direction, graphic design and branding. Hojin is also the co-founder of a visual collective called: LDMA. Feiner Herr – pancake moderne, corporate identity for a street food startup, based in berlin  

Branding and Visual Identity: Grindal & Patricka

Branding and Visual Identity: Grindal & Patrick

Grindal & Patrick is a branding and print design project shared by Mildred & Duck on their Behance profile. It's a simple branding for a law firm, but that doesn't mean it's ordinary. In the end it's all about the presentation and I think Mildred & Duck do an excellent job at focusing on the details of the print quality, paper, emboss and colors. I am a fan of this type of project because at first it seems easy to be done, but when you try, you realize that it's much harder than you assumed. In my case, most of the times, when I try to create something simple, there's always this feeling of that design is not complete, something is missing. Anyways, check out this beautiful branding project. Grindal & Patrick is a law firm that take a unique and modern approach to their practice. We created a visual identity to personify the firm’s philosophy of transparency and clarity, using a color palette that is contradictory to those typically seen in the industry. The resulting identity is warm and approachable, with letterpress finishes and tactile paper stocks, balanced with a simple and honest visual language that reflects the Grindal & Patrick ethos. Branding and collaterals Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. We design for print, digital and environmental media, creating solutions that communicate and connect with people. For more information check out: http://mildredandduck.com/

Branding and Visual Identity: VITS MEDIA

Branding and Visual Identity: VITS MEDIA

VITS MEDIA is a branding and visual identity project created and shared by G'DAY on their Behance profile. VITS MEDIA is the user-focused transformation agency located in Vancouver. They specialize in design and UX strategy for digital products working with global clients and start-ups. The logo captures a bit of the movement, especially with the word-mark, which also has a nice stencil feel.  The logo graphic is derived from the first write, brand creative fonts and graphics are abstract expression technology information transfer, using a clean blue flag so full of technology and futuristic. The logo conveys a clean, concise and Science image. It exemplifies the brand DNA of "individuality". It is an integral part  of visual applications of the brand image and serves an extremely important purpose. Branding and visual identity About G'DAY G’DAY is a design company located in Shenzhen,“ The City of Design of China”,with global vision and a professional team, we focus on the brand innovation and assistant the development of our customers. For more information check out http://www.g-day.net/ In G’DAY, we believe the concept that "design up-grade the brand”. We can offer all kinds of solutions for the specified requirments of the clients such as logo design, VI optimization and media publication...

Branding and Visual Identity: ISEM® (B-side @Interbrand)

Branding and Visual Identity: ISEM® (B-side @Interbrand)

ISEM® (B-side @Interbrand) is a branding and visual identity project shared by Jon Orta on Behance. There's not much information about this project, however I love the graphic patterns and the rationale behind them. I also have to highlight the simplicity and elegance of the system created. From the graphic concept to the end result you can see clearly the designer's process and thinking. Simply beautiful. Jon Orta is a graphic and strategist brand consultant. He thinks the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision. For the past 13 years he's worked at Sol Consultores (Mexico City), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America). For more information check out http://www.jonorta.com/ An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences). Branding and Visual Identity

Illustration and Branding: Tigre de Revolución

Illustration and Branding: Tigre de Revolución

We would like to feature the illustration / branding work from Mexican-based graphic designer and letterer named Animal Pharrell for Tigre de Revolución. From the logo to the packaging, I really like his colourful approach and play with elements of flowers across the branding that truly reflects the colours from the restaurant. Anibal Pharrell is a graphic designer and letterer based in Mexico City, MX. Currently working as a digital art director, he focus his work in typography, graphic design and art direction. You should definitely give him a follow on Behance. Branding para taqueria Mexicana El Tigre de Revolución  

Branding and Packaging Design: Milk

Branding and Packaging Design: Milk

Milk Packaging is a packaging design, branding and graphic design project shared by Erik Musin on his Behance profile. I have seen and posted quite a few packaging design projects for milk carton but this one from Erik is probably the coolest. At least it's the most elegant in terms of simplicity and clever by the way he uses the pink color for the lid. There's not much to add from my side in terms of description, you have to check it for yourself, so just scroll down and enjoy it. The goal was to develop a sing/emblem and a package. I ran into a situation that I always forget to close or even lose cap of a package,so the product often become spoiled. It was kinda like paranormal activity to me. But I don't want to accept this so I put myself a task to fix that problem . I took as a basis a sign,designed by me - it was a simple form of a circle, because I want to represent the simpleness and functionality, so the cup of milk could be opened and closed in one motion, and without twist-off caps Erik is a  a freelance graphic designer based in Saint-Petersburg ( Russia ), focused on illustration, lettering, logos , branding. For more information check out https://www.behance.net/erikmusin Branding and Packaging Design

Branding: Porter the Kitchen Bar

Branding: Porter the Kitchen Bar

We would like to share this branding project by Erik Musin for a kitchen bar named Porter. Like mentioned below, his 3d/cgi approach adds a unique style to his stationery work also for a presentation. Something that particularly caught my attention was the attention of details on his work for the visual design of what’s outside the restaurant with the signage and vinyls. It’s a small detail in the process but it does define the professionalism of Erin’s experience. Published on Behance is the work from Erik Musin who is a designer currently based in Saint-Petersburg, Russian Federation. Throughout his freelance work, Erik works mainly in graphic design, branding and art direction. I really enjoy his 3D/CGI approach to his work, it makes everything standing out from the crowd. PORTER – dark beer with characteristic wine smack, strong aroma of malt and saturated taste at which at the same time there are both a sweet, and bitterness. Also the name comes from a look a stake — the porterkhaus-stake which is cut out from a lumbar part of a back in the field of a cutting rib-steak. The name is associated with England – the homeland of beer and a stake.  

Packaging design and branding: Endorfina

Packaging design and branding: Endorfina

Endorfina is a packaging design, branding and graphic design project shared by Łobzowska Studio on their Behance profile. There are a lot of things to highlight about this beautiful project but I will try to focus my comments on the visual design. The mix of paint brush texture with simple typography against it is quite elegant. The font looks like to be Futura and it works quite elegantly in this context, especially because the brush strokes really add a lot depth to the design.  The package was designed for chocolate with olives and herbs, quite a mix I had to say but visually they definitely look delicious.  Credits: Graphic design: Marysia Markowska, Karolina Pamuła Package shape: Magdalena Falkiewicz Photography: Aleksander Karkoszka   Packaging design and branding

Illustration: Johnnie Walker x Pawel Nolbert

Illustration: Johnnie Walker x Pawel Nolbert

We would like to share this illustration project by the talented Pawel Nolbert for his work with the known Whisky brand Johnnie Walker. Approached by Diageo/LOVE, his work was applied to multiple labels from Johnnie Walker but also for limited edition gift packs. Going through this project ad you can’t help to notice how gorgeous it is and it’s great that Pawel shared some of his process on his Behance. Make sure to check it out! Published via Behance , we have always been fans of Pawel Nolbert. And from all the mediums that he ever used on his projects, he has a distinct style that is like easily recognizable like a trademark. The idea was to create 6 designs to be applied across the range of Johnnie Walker variants: Red Label, Black Label, Double Black Label, Gold Label, Green Label and Platinum Label. The result of the collaboration is a selection of limited edition gift packs available around the globe.  

Branding & Visual Identity: Drap Agency

Branding & Visual Identity: Drap Agency

Starting off this week with a branding & visual identity project by Mireldy Design in collaboration with Drap Agency from Croatia. With an attractive colour scheme, we are getting charmed with an iconography with thick lines and how they are treated from the business cards to brand gear as well. I also appreciate the additional colour used on the web design to create a contrast from the two main colours used. What do you think? Published on Behance  is a collaboration work with a team that goes from an Art Director to UX/UI including the client’s. Drap Agency is a studio based in Zagreb, Croatia. The basic idea was to make a visual identity that will unite (on the one hand complementary and on the other hand opposing) personalities of Drap agency. The logo is a compact typographic solution. It frames the playful line forms that fills its body. This way the mentioned opposing personalities are unified in a compact unique form. At the same time the shape of the logo leaves room for modular intervention. Out of its basis we established a system and created the entire visual identity.   Credits Art direction / design / illustrations: Imelda Ramović UX / UI: Filip Gjurin Photographer: Domagoj Kunić Web development: Danijel Milišić, Bojan Petković, Ivan Begović / DRAP.agency

Branding & Visual Identity: 7Cycle

Branding & Visual Identity: 7Cycle

Let us share this branding & visual identity project for 7Cycle, a cycling studio that aims to make the best of a short workout of exercises and where it gets interesting; a rave-like atmosphere to switch it up. Behind the brand, the design has been done by ACRE, with the subtle gradient happening and hard to achieve on print. I would say the fact that the print can glow in the dark is quite a nice touch and very beautiful. ACRE  is a design house located in the heartlands of Singapore. They are focusing their work on branding, experience, interior design and product design. Two different moods were expressed in the interiors – areas of intensity and calm. For the workout studio and stairwell, we lit the space with black light and neon elements to invoke a more intense atmosphere and experience. Peranakan motifs in neon was employed to create a pop-art aesthetic on the stairwell, juxtaposed with the same motifs employed on the windows albeit in white. In contrast, the ambience in the showers, juice bar and reception space is light. The intention of the gesture was to promote a calm atmosphere for community, conversation and relaxation after a rewarding day’s work in the gym.