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Branding & Graphic Design: OMG Clothes

Branding & Graphic Design: OMG Clothes

A mixture of calligraphy and graphic design for this stunning yellow branding for the clothing brand named: OMG. I am not sure if it's a real brand or not. But I loved the fact they used Geogrotesque Font Family for their brand and the fact that they used a colour like yellow to a palette that complements typography and bold stroke outline. This is a collaboration work between Brain&Bros DZ. and Noah Wilcox. Coming from São Paulo, Brazil until East Troy, WI, USA, we get follow their full project on Behance. Photo Gallery   More Links Check out Brain&Bros's site brainbros.cc Follow Brain&Bros on Behance Follow Noah Wilcox on Behance

Brand Identity for Real Estate Agency Build Top Lux

Brand Identity for Real Estate Agency Build Top Lux

HYPE Digital Agency created a very solid brand identity project for Build Top Lux, a signature real estate agency. They also shared a bit of their creative process and how they ended up choosing the final logo as well as the creation of collaterals. For the logo they chose the concept that references the idea of opening doors. Below you can see a bit more about it. Challenge BTL is a company that invests in high-end real estate projects and deliver results that always exceed the (already) high expectations of their customers. Although their team of investors and architects is responsible for the creation of some of the top residential buildings on the local market, they lacked the branding collateral necessary to promote their brand. They tasked HYPE Digital Agency with the job of revamping their brand identity in way that will allow them to place their signature below their work with pride. Brand Identity HYPE Digital Agency is a digital growth agency from Sofia, Bulgaria. They help B2B companies generate more business online by delivering websites and marketing programs tailored to complex purchasing decisions. For more information check out: agencyhype.com

Branding & Logotypes Work by Wete Studio

Branding & Logotypes Work by Wete Studio

While most of our team and part of North of America is celebrating a holiday today, I am currently working on a branding/logotype project for a client. Scouting for inspiration on Behance, I stumbled across the work from Wete Studio where they shared their latest of their personal and commercial work. I thought it would be great to share it here on ABDZ, hope you like it! Wete Studio is a small and independant studio that specialized in typography, graphic design and art direction. Currently based in Barcelona, Spain; you can definitely find them via Behance. Few commercial and personal type works I did between 2016-2017. Clients: Desigual, Superism, Fortune Magazine, Overall Murals, Carolina Herrena, Aritzia, CdeC, LVMH, Agencies: 2x4, Creasenso, Havas   Links Check out Wete Studio: wetecacahuete.com Follow them on Behance

Brand Identity for Master Padilla Auditorium

Brand Identity for Master Padilla Auditorium

There are so many ways to find inspiration, especially when it comes to brand identity. Fau Giménez shows us that really well by the super clever use of a reference on the architecture of the building to use it as element on the brand identity system. The usage goes beyond just logo, if you look at the graphic design created for collaterals and banners you will see how flexible and efficient the solution is. Product description Creation of the graphic identity of the Maestro Padilla auditorium, with the aim of creating an even greater cultural demand of the existing one and at the same time that the city of Almería bets on the design, as do the big cities like Malaga, Seville and even Granada And to be able to compete as a city of design. The project will range from the design of the auditorium brand, through the creation of campaigns related to the events that will take place, create a distinctive language where the audience can be differentiated from any event that takes place in the city, Development of social networks, and thus indirectly (or directly) improve that visual culture of design. Graphic design project in which the corporate identity and visual language of the Maestro Padilla Auditorium of Almería, located in the center of the Andalusian capital, will be designed and developed. It's a good time to create identity and make Almería bet more on design. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. Brand Identity and Graphic Design

Stylish Graphic design and Brand Identity for Peak Running

Stylish Graphic design and Brand Identity for Peak Running

Peak® Running  is a graphic design and brand identity created and shared by Mane Tatoulian on her Behance profile. There's just too much to love about this project. From the imagery, composition, color palette and simplicity, everything seems to be right at they are supposed to be. I particularly love the black and white theme as you probably already know by checking the blog. Now, she added that great pop of color with the lime green and that adds so much more character to the graphic design, especially the posters.  Mane Tatoulian is a graphic designer from Buenos Aires, Argentina. Her portfolio is full of beautiful work like this one. She seems to really explore this type of visual language, simple, inspired by Swiss style and with excellent presentation. I just wish she could share a bit more details about the creative process. Anyways, for more information check out: https://www.behance.net/mtgd_ Graphic design and Brand Identity

Branding & Typography: Birger Jarl Event 2017

Branding & Typography: Birger Jarl Event 2017

Let's end this week with a project all about a colourful branding and typography for the 2017 edition of Birger Jarl. When it comes to vibrant colours, nobody else comes to mind than the work of Radim Malinic aka Brand Nu. For this project, Radim emphasis on colours and energy for the many poster variants, staff uniforms, merchandise and animated designs for on-screen usage. Check out the full project on brandnu.co.uk. We are featuring the work from Radim Malinic who is a creative director, graphic designer and speaker based in London, UK. Working mainly in branding, graphic design, advertising, illustration, typography and web design, Radim is a master to what comes down to colour. Birger Jarl is something of an institution in Uppsala - celebrating 15 years of excellence in 2017. Brand Nu has been part of their brand story since 2009 providing assistance with design and creative direction. Every year, it's the upmost importance to keep pushing the benchmark of what we can collaboratively achieve. To celebrate the 'teenage' anniversary, we went all out on creating a fully packed toolkit of 3D designs and variants to give Birger Jarl a plenty of assets to use across the full twelve months. Project Gallery   More Links Check out Radim Malinic's site: brandnu.co.uk Make sure to follow Radim on Instagram

Brand Identity Au Sommet Place Ville-Marie

Brand Identity Au Sommet Place Ville-Marie

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring. Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material. Photo Gallery Credits Creative Direction - Marie-Élaine Benoît Art Direction - Olivier Valiquette Designer - Alice Ware Photography - Thanh Pham More Links Check out Sid Lee Site: sidlee.com Follow Sid Lee on Behance

Brand Identity & Graphic Design: Máxico Identity

Brand Identity & Graphic Design: Máxico Identity

This stunning brand identity is the work from Monotypo Studio for a travel agency that promotes organized trips into magical villages in Mexico like Tequila, Patzcuaro, Morelia & San Miguel De Allende. Looking at the overall branding itself, you can't help but appreciate the approach at their handcraft use of texture and printing material with that gold foil. All together to create such a patrimonial and historical look at the pre-Columbian culture which makes it even more interesting to discover as a tourist and a designer. Behind this project, we have the work from Monotypo Studio who is a design studio based in Guadalajara, Mexico for which that is in the central region of Jalisco in the Western-Pacific area of Mexico. They specialized their work into branding of course and also graphic design and editorial projects. An identity project for a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic. Mexico is a country rich in traditional arts & culture, we were inspired by Huichol handcrafts & the repetitive patterns found in the tapestries used in their work. For the icon we took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Maxico organizes trips to Magical villages such as Tequila, Patzcuaro, Morelia & San Miguel De Allende among others, for tourists, who principally come from Canada & the USA. Photo Gallery   More Links Monotypo Studio Site: monotypo.com Follow the work of Monotypo Studio on Behance

Brand Identity and Product Packaging for Autistic Art

Brand Identity and Product Packaging for Autistic Art

We are looking at a brand identity project by Laszlo Polgar and team for the Mosoly Otthon Foundation. Together, they went through the process to create a logo and packaging work on products that would have been on sale in profits on the non-profit organization. What I liked a lot about this project is the use of drawings made by the autistic people and branded through the identity and products. It creates quite a personal touch that is hard to go unnoticed. Behind this project, we have a team and art director Laszlo Polgar who worked on this for a good foundation named: Mosoly Otthon Foundation that supports autistic children and grown-ups alike, among others by organizing regular drawing activities for them. More information about Mosoly Otthon Foundation. Our task was to create an identity for Autistic Art, a design brand of Mosoly Otthon Foundation. The foundation supports autistic children and gown-ups alike, among others by organizing regular drawing activities for them – and sells products that feature artworks created during these classes. Photo Gallery   Credits Creative Director: Falvay Laszlo Copywriters: Sos Dora, Tamas Simonyi, Bence Judak Art Director: Laszlo Polgar Project Manager: Zsofia Wagner, Katalin Giran More Links Make sure to follow Laslo on Behance

Brand Identity and Interior Design for Greek Restaurant Souva

Brand Identity and Interior Design for Greek Restaurant Souva

Brandon ArchibaldOdessa, Anna AlexandrovaOdessa and Boris AlexandrovOdessa worked on a super cool project, they created the brand identity and interior design for Souva, a restaurant that serves Greek food in Seoul, South Korea. The restaurant positions itself as a democratic place with a modern look at classic Greek kitchen.  The owner already had a picture of an atmosphere and mood of the future restaurant, so their mission was to understand his idea and to show it through the design. The end result is a brand identity with a lot of personality that is extended beautifully well in the interior design. The main rule was to avoid usual and cliche way to show Greek style. The Souva restaurant’s mood had to be expressive and catchy, with a bit rough street spirit. Logo The name had been picked before they started working. The word “Souva” comes from a popular Greek street food dish named “souvlaki” (pieces of grilled meat and vegetables wrapped in pita). They wanted to keep the logo simple and at the same time to transmit a touch of Greek spirit, so the solution was to make a typographic logotype with a slight Greek character in letter “A”. Also they include a symbol of fire, that could be recognized as an olympic one. Since the overall style had to be bright and dynamic, they created a group of alternative logotype symbols. Concept The idea was to show Greece from a different not typical point of view, because today it is not just ancient statues and blue color. While creating visual identity they basically had to do the same as was done in the kitchen: they wanted to have a contemporary look on Greek style. So the result is a mixture of vintage Greek posters and photos, put together in a collage technique with a handwritten phrases and tags, with a spirit of street-art and underground.  Brand identity and interior design All visual components starting from food packaging and ending up with interior design transmit the concept’s rioter style. It is not about fancy food, complicated recipes and expensive finishing materials. It’s a place turned outside in: the street is brought inside the restaurant. For that reason they used simple outside finishing like concrete, metal, rough wood, neon, profiled sheeting and metal mesh; they glued posters and made wall tags. The work on that project was fun and international in a certain way. Just imagine: Australian guy decided to open a Greek restaurant in South Korea and invited Ukrainian team to work on it. Good plan! Project team Boris Alexandrov, Anna Alexandrova — creative direction Anton Storozhev — designer Server Terlekchi — designer Aleksandra Gerasymenko — designer Anna Alexandrova — interior designer Dimitry Panasiuk — copywriter Sergey Makuhovskiy, Alexander Gusarev — visualization Dimitry Bogach — video production Wint, Steor — graffiti artists

Elegant Branding and Visual Identity for Clinique Vestimentaire

Elegant Brand Identity for Clinique Vestimentaire

Clinic Clothing is a brand identity and art direction project shared by Vivien bertin for a fashion design. The visual language is simple but quite elegant with a classic black and white scheme and simple but yet bold typography. In this post you can see the brand identity and design process for this project including the applications from the physical world like collaterals to web and mobile app design. Everything is consistent but also coherent from the visual design point of view, if you look at the applications you can tell that they are part of a family or system. That, in my opinion, is what great design is all about. In the consciousness of man and his anatomy, the designers and researchers of the clothing clinic propose alternative concepts to the contemporary textile industry. My role was to accompany this young brand through a work of global artistic direction; The creation of logos, the photographic direction,  the design of the communication media as well as all the digital tools. Brand identity Clinic Clothing - May 2017 Art direction: Vivien Bertin  Photo credits: Vivien Bertin  Model: Joan  Jonnsen Web development: Alexandre Contini About Vivien Bertin I'm Vivien Bertin, art director and illustrator based in Paris, France. Fascinated by images of all shapes and forms, my work is often defined by the presence of drawing, halfway between illustration and graphic design. After 4 years in a french creative agency, designing visual identities and illustrations, I currently work as a freelance graphic designer. For more information check out: http://www.vivienbertin.com/ Follow Clinique Vestimentaire on Instagramhttp://www.cliniquevestimentaire.com

Visual Identity: Beautiful Branding for Studio P+P logo

Visual Identity: Beautiful Branding for Studio P+P logo

The folks over at Studio P+P just shared a beautiful branding and visual identity project. This time it was not for a client but for themselves, which makes it eve harder to pull it off in my opinion. The outcome, however is top notch, from the simple and minimal approach to the vibrant color palette, there's so much to love about this visual identity project. Below you can see a bit more. The Studio P+P logo reflects the minimal and functional approach of the studio works. Those were the words from the designers behind it. They also mentioned that the logo is adaptable to the different media formats and the symbol "+" can exist separately as an independent graphic element.  About the colors the designers  chose to use black and white for the primary color palette with the secondary colors — fluorescent orange and fluorescent green. "The secondary colours communicate individuality and an experimental approach of the studio." they said. Visual Identity Credits Photography: Elena Pirogova Mares Set Design: Anna Sbiera

VonHof Cycles: a Branding for Bicycles Made by Hand

VonHof Cycles: a Branding for Bicycles Made by Hand

We are showcasing a branding (rebrand) of Vonhof Cycles who makes small batch of bicycles by hand. Based in Hoboken, New Jersey; they focus their product and brand on great design, high quality material and exceptional customer services. I really enjoyed their mindset as I quote: "We’re not bogged down by distribution chains, forced obsolescence of model years, sales gimmicks or real estate investments. We stock only what we need, which saves us and our customers money." The recent rebrand has been done by the folks over Franklyn, a creative studio that strives a boutique approach for global brands and startups. Based in Brooklyn, NY, they have worked with brands like Disney, Airbnb, Google and just to name a few. For the past three years, Von Hof has created small batch, steel bicycles by hand in the USA with like-minded partners such as Metal Guru. The new road bikes perfectly exemplify their mission to make custom quality frames accessible to a broader market at reasonable costs. Credits Rebrand by Franklyn

Smart and Beautiful Logo Design by Spoonlancer

Smart and Beautiful Logo Design by Spoonlancer

Spoonlancer is a a freelance designer currently based in Fukuoka, Japan. He has a set of beautiful logo design projects on his Dribbble page that are for us a great source of inspiration. The range of styles is something to be definitely highlighted, from simple lines like a giraffe or a frong eating a fly to more classic/vintage looks like the amazing Book Keepers one. In addition to that there's very smart ideas like for the Breakfast Bear, the bear nose is a fried egg. There's much more to get inspiration from his work and that's why we are featuring them here on Abduzeedo. It's important to notice that despite the fact we have been focusing a lot on design system types of projects, like UI/UX and branding, we truly admire and will always feature all types of projects that inspire us. This post on logo design is a great example and we look forward to posting more on logo design. If you have any recommendation, please don't hesitate to share it with us. For more information about Spoonlancer make sure to check out his Dribbble page at https://dribbble.com/spoon-lancer Logo Design

Art Direction & Branding: The Work of Rita Goulão

Art Direction & Branding: The Work of Rita Goulão

We are featuring the work from Rita Goulão from her art direction and branding works where lettering and typography shines on every single piece of work. Based in Barcelona, aside from her work, you can definitely tuned in to her monthly radioshow at Rádio Quântica. A designer and a DJ both together for a great combination of graphic design with a musical flair. Hope you like it! Via Behance, this is the work from Min (1988) aka Rita Goulão who is an artist and designer based in Barcelona, Spain. Working mainly in design, illustration and also music, you can definitely follow her experiments with typography and lettering on her Instagram.. As a DJ, she's part of Monster Jinx, an independent label where she worked as graphic designer and art director, and now occasionally collaborates with. She also leads a monthly radioshow at Rádio Quântica, Mineralogy, where she shares her music selections with the rest of the world.

Branding & Art Direction: Family Tales Book

Branding & Art Direction: Family Tales Book

Let's take a look at a branding & art direction project by Size Agency about the Family Takes Book through its identity, branding and graphic design. Reading stories for your kids is a part of parenting that we somehow neglect with the age of technology. It's definitely easier with tablets or phones for interactivity but somehow it's always good to keep our roots. Published on Behance, we are featuring the work from Size Agency who is a studio based in Zagreb, Croatia. I loved how they put an accent on typography across their work, definitely give them a follow. Family Tales is one of the most exciting UK startups that connects parents directly with writers who make personalized stories for their kids. Credits Marko Cvijetic Andrej Virant Sadiković Jurica Koletić Ivan Fistric

Typography and Branding: Type of Tape

Typography and Branding: Type of Tape

Type of Tape is a project of experimental typography with the purpose of giving more visibility to the personal design initiatives that are created in Colombia. The project was created and originally shared by Lully Duque and Laura Cárdenas on their Behance pages and it's one of this projects that in addition to being beautiful, has a big social impact.  It originated from the fact that the capital of Colombia, Bogota, receives thousands of people from all over the country, as well as from abroad, who are looking for new opportunities. In a country which has been affected by war for more than 50 years, the majority of people arriving in the capital are victims of the armed conflict who are trying to rebuild their lives. Given the cultural diversity that converges in this single city, Bogotá is considered "Nobody's city". The main interest of Type of Tape is to highlight Colombian expressions that make people from other Colombian territories feel like they are at home. We want to remind them of their roots as they move around the city, expose our national culture and preserve our dialect and idiomatic expressions. The general message is to let all those people coming here know that they also belong in this city and contribute to our culture. Moreover, the authors deeply believe that through their interventions they can turn ordinary spaces into special places that people enjoy contemplating and this is why they decided to use public spaces as their showcase. Additionally, this project has strengthened their passion for typography and has proved to be a very enriching practice in their work as graphic designers and visual communicators. Being a project that was developed with such affection, we soon made the visual identity of Type of tape, which obviously is based on a typographic development on a grid. The same system that we use to make our interventions on fences. Typography