Vertentes is a branding and visual identity project created and shared by Johnny Brito on his Behance profile. The work was done for the partnership of him and the photographer and artist Maria Clara Feitosa. They wanted to join forces in order to promote the discipline and boost their creative efforts to produce even more quality work. The brand reflects this quite elegantly with simple forms that create two letter "V"s superimposed. Alongside it the logo, it was created a set of collaterals and visual identity kit to support the effort. Check out below the fold to see more details. Johnny Brito is a graphic designer and illustrator based in Sao Paulo, Brazil. His focus is on branding and visual identity systems despite his passion for symbols, colors and music. Johny is also married with Maria Clara. Branding
Wyre is a branding and visual identity project shared by Ramotion ✪ on their Behance profile. It's really nice to see the process behind the constructioon of this visual identity system and how some decisions were made during it. Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling. Brand Attributes Each process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best. Branding We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified. After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each visual identity process. Ramotion is UX design agency and branding firm specializing in visual identity, mobile apps, and web design for startups and businesses. For more information check out https://dribbble.com/Ramotion
Let’s take a look at this visual identity & graphic design work by Hojin Kang in collaboration with Sebastian Haus for Feiner Herr; a street food startup that is all about pancakes with a twist. I really appreciate how the approach totally fits with what Feiner Herr is all about from the colours, product, the chef and that fancy looking truck. Hojin totally nailed it, hope you will enjoy! Published on Behance, it's the work from Hojin Kang. He is a designer based in Berlin, Germany; focusing his work into art direction, graphic design and branding. Hojin is also the co-founder of a visual collective called: LDMA. Feiner Herr – pancake moderne, corporate identity for a street food startup, based in berlin
Grindal & Patrick is a branding and print design project shared by Mildred & Duck on their Behance profile. It's a simple branding for a law firm, but that doesn't mean it's ordinary. In the end it's all about the presentation and I think Mildred & Duck do an excellent job at focusing on the details of the print quality, paper, emboss and colors. I am a fan of this type of project because at first it seems easy to be done, but when you try, you realize that it's much harder than you assumed. In my case, most of the times, when I try to create something simple, there's always this feeling of that design is not complete, something is missing. Anyways, check out this beautiful branding project. Grindal & Patrick is a law firm that take a unique and modern approach to their practice. We created a visual identity to personify the firm’s philosophy of transparency and clarity, using a color palette that is contradictory to those typically seen in the industry. The resulting identity is warm and approachable, with letterpress finishes and tactile paper stocks, balanced with a simple and honest visual language that reflects the Grindal & Patrick ethos. Branding and collaterals Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. We design for print, digital and environmental media, creating solutions that communicate and connect with people. For more information check out: http://mildredandduck.com/
VITS MEDIA is a branding and visual identity project created and shared by G'DAY on their Behance profile. VITS MEDIA is the user-focused transformation agency located in Vancouver. They specialize in design and UX strategy for digital products working with global clients and start-ups. The logo captures a bit of the movement, especially with the word-mark, which also has a nice stencil feel. The logo graphic is derived from the first write, brand creative fonts and graphics are abstract expression technology information transfer, using a clean blue flag so full of technology and futuristic. The logo conveys a clean, concise and Science image. It exemplifies the brand DNA of "individuality". It is an integral part of visual applications of the brand image and serves an extremely important purpose. Branding and visual identity About G'DAY G’DAY is a design company located in Shenzhen,“ The City of Design of China”,with global vision and a professional team, we focus on the brand innovation and assistant the development of our customers. For more information check out http://www.g-day.net/ In G’DAY, we believe the concept that "design up-grade the brand”. We can offer all kinds of solutions for the specified requirments of the clients such as logo design, VI optimization and media publication...
ISEM® (B-side @Interbrand) is a branding and visual identity project shared by Jon Orta on Behance. There's not much information about this project, however I love the graphic patterns and the rationale behind them. I also have to highlight the simplicity and elegance of the system created. From the graphic concept to the end result you can see clearly the designer's process and thinking. Simply beautiful. Jon Orta is a graphic and strategist brand consultant. He thinks the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision. For the past 13 years he's worked at Sol Consultores (Mexico City), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America). For more information check out http://www.jonorta.com/ An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences). Branding and Visual Identity
Starting off this week with a branding & visual identity project by Mireldy Design in collaboration with Drap Agency from Croatia. With an attractive colour scheme, we are getting charmed with an iconography with thick lines and how they are treated from the business cards to brand gear as well. I also appreciate the additional colour used on the web design to create a contrast from the two main colours used. What do you think? Published on Behance is a collaboration work with a team that goes from an Art Director to UX/UI including the client’s. Drap Agency is a studio based in Zagreb, Croatia. The basic idea was to make a visual identity that will unite (on the one hand complementary and on the other hand opposing) personalities of Drap agency. The logo is a compact typographic solution. It frames the playful line forms that fills its body. This way the mentioned opposing personalities are unified in a compact unique form. At the same time the shape of the logo leaves room for modular intervention. Out of its basis we established a system and created the entire visual identity. Credits Art direction / design / illustrations: Imelda Ramović UX / UI: Filip Gjurin Photographer: Domagoj Kunić Web development: Danijel Milišić, Bojan Petković, Ivan Begović / DRAP.agency
Let us share this branding & visual identity project for 7Cycle, a cycling studio that aims to make the best of a short workout of exercises and where it gets interesting; a rave-like atmosphere to switch it up. Behind the brand, the design has been done by ACRE, with the subtle gradient happening and hard to achieve on print. I would say the fact that the print can glow in the dark is quite a nice touch and very beautiful. ACRE is a design house located in the heartlands of Singapore. They are focusing their work on branding, experience, interior design and product design. Two different moods were expressed in the interiors – areas of intensity and calm. For the workout studio and stairwell, we lit the space with black light and neon elements to invoke a more intense atmosphere and experience. Peranakan motifs in neon was employed to create a pop-art aesthetic on the stairwell, juxtaposed with the same motifs employed on the windows albeit in white. In contrast, the ambience in the showers, juice bar and reception space is light. The intention of the gesture was to promote a calm atmosphere for community, conversation and relaxation after a rewarding day’s work in the gym.
We are sharing this branding project by Skinn Agency where they have worked on a very desirable and delicious food element that we all love. Handmade croquettes which means nuggets from French language. With this new uniform direction, the approach with a typographic logotype and strong photography work makes Bubba very conservative and but at the same time classy which makes it the right contrast with their brand. Skinn Branding Agency is an agency based in Brugge, Belgium. They focus their work on branding, graphic design and print design but sharing their passion at the same time for design and love for typography. Branding for Bubba’s handmade, high-quality croquettes. For over two decades, Bubba has been creating a range of artisanal croquettes for the hotel, restaurant, and catering industry, as well as domestic caterers, fishmongers, etc. After a thorough analysis, skinn branding agency developed a new look & feel with a uniform line in every touchpoint within the brand. This way, we could fully prep Bubba for the modern food market. The adapted logo combines an artisanal, coarse structure with a hand-written font. Thanks to the baseline “Croquettes handmade in Belgium”, we claim our concept through the entire communications chain. In short, a brand creation that better reflects our client’s corporate personality.
We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can see from the first rough mockups to the shortlisted ones. Really love this and it’s quite inspiring to learn from. One thing though, the gradients are definitely back! Alaa Tameem is an art director and graphic designer currently based in Amman, Jordan. With 5 years of experience under the belt, it's great to see Alaa shifting his work empathy towards branding and web design.
KKAW is a branding and architecture project shared by Amanda Rybicka. It's a simple, yet elegant example of a visual identity construction focus on typography to create a strong brand. We said in the past that for some reason the architecture subject gives to designers the opportunity to simplify forms and explores reduction like any other industry. It seems to be the norm for projects like that, but still they are very inspiring, at least in my opinion, because the hardest thing is alway to create a minimalist design that doesn't feel ordinary. I believe Amanda achieved that. Amanda Rybicka is a graphic designer focus on typography, photography and, of course, design. She is based in Katowice, Poland. For more information and to check out other cool branding projects visit Amanda's portfolio at https://www.behance.net/amandarybicka. Branding
I can’t help myself to really enjoy the concept of staying in a capsule hotel, I had my experience during my trip to Japan. What was the most interesting is the fact that you are totally submerging yourself to the unknown, free to the hotel experience and also the language for the case of my past story. For the case of this particular hotel, giving the users the most friendly user experience as possible to keep the simple circulation of operations. Let’s take a look at the work from Kevin Renaldy Candra who is a graphic designer based in Shanghai, China. He worked on the identity, branding and web design for a capsule boutique hotel called REBOOT located in Singapore. The design layouts shared a common path for the users to easily navigate through the steps and stationery. Reboot is an Capsule Boutique Hotel in Singapore led by multicultural team. We were asked to create an identity that is both friendly and dynamic, and redefine their website. Reboot came to us in need of some fresh new branding and an equally creative online presence. As fans of their successful Capsule hotel in Singapore, we were delighted to help out. More Information via Behance.
The project we are featuring today is mixing two things that we dearly love: Architecture & Branding. I mean what’s not love about this beautiful combination. Speaking of beautiful, we are taking a look at this visual identity and branding called Doble Veta made in the city of Monterrey, Mexico. Designed by Enrique Larios and Cursi Estudio, they have worked this mixture of colours that goes very well together along with a logo concept that clearly shows the idea and meaning of the name with a 3D finishing touch. What do you think? Hope you will like it! Doble Veta is a study of architecture and interior design established in the city of Monterrey, Mexico. For this identity, it was necessary to reflect the duality of study styles in both commercial and artistic projects. The symbol is formed by the union of two three-dimensional objects that simulate the combination of different materials. Credits Enrique Larios Cursi Estudio More Information via Behance.
L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I've always had is to design something for myself or in the past for my design studio. Working for clients or products is easier than designing your own portfolio. Krisztián Lakosi and Lakosi Richárd simply did an amazing job with the branding for their studio. It's super simple but it does look very classic. The L² studio was formed from the collaboration of two young creative graphic designers, also twins. The exponent in its name refers to the effect of cooperation: working together as a team we can achieve a lot more than we could do alone. The graphic designers of L² believe in deliberate, smart design, they built their own identity from the simplest elements possible – from a descriptive symbol and an intense color. For more information about Krisztián Lakosi and Lakosi Richárd, check out http://l2studio.co/ Branding
Bruno Fosil Predrijevac and Studio 33 shared a beautiful branding project for Dajakovic Concrete Plant. The interesting thing about this project in my personal opinion is how friendly it looks for such a serious, if not boring, industry. The colors look modern and the typography is simple and quite stylish. Below you can see a bit more of the project. Studio 33 is specialized in branding, design and development. They also love to work on packaging and logo design projects. Their studio is based in Osijek (Croatia) but we work with clients from all over the world. Bruno is a graphic designer at Studio 33. For more information about them check out https://studio33.rocks/ We have many years of experience working in the agency and prefer organized, systematic and quality work that will fulfil your requirements and help you in promoting or selling your services and products whether you are a small, medium or a corporate client. Branding
For the fans of minimalist design you will love ONNO, a branding and visual identity project from the Ena Baćanović - Ruby and the folks over at O N N O themselves. The design is a glorious black and white logo mixing two circles and the N. I love how balanced the logo is and also the composition for the collaterals. In addition to that, the web site has a simple and elegant design, with a classic use of serif fonts. Branding About ONNO ONNO is a Zagreb-based design studio driven by simplicity, curiosity, creativity and new opportunities. Studio was founded by Ena Bacanovic and works with local and international client base.
Udacity redesigned their brand and visual identity, I really like the end result and it's always good to know a bit more behind a major redesign project like this. Bill Kenney shared a bit of that on a Behance post. He talks about the challenges and how they overcame them. The work was done by Focus Lab where Bill is the co-owner and art-director. Udacity is disrupting the traditional idea of higher education. They specialize in providing industry-prepared courses and “nanodegrees” to help students learn the skills they need to get a job. We created a comprehensive brand experience that is clean, simple, honest, and professional. The vantage point of the logo mark embodies Udacity’s non-traditional approach to education. Paired with the logomark, the logotype gives a subtle nod to the ownability of the brand. Branding and visual identity Bill Kenney is the Focus Lab, LLC co-owner and art director. They are a Design & Web Development Co. that specializes in Branding, ExpressionEngine and overall "awesomeness!" For more information check out http://focuslabllc.com/