Jul 11, 2017
In Photography, you are welcomed to a wide range of a variety of tools to somehow increase your workflow or simply change the game. We've seen things from aerial to drones but how about street photography using a car? Volvo Cars has teamed up with Pulitzer Prize-winning photographer and artist Barbara Davidson for a World's First Photo Exhibition using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs. Connecting art and safety for people to see the benefits of technology such as cameras and on-board sensors in cars. The photographs were first exhibited at Canvas Studios gallery in London’s Shoreditch this week and the exhibition will travel to other countries during 2017.
Barbara Davidson is a Pulitzer Prize & Emmy Award winning photographer located in Los Angeles, CA and former staff photographer for The Los Angeles Times. You can follow her tweets @photospice and her Instagram.
Copenhagen, Denmark. I had an amazing experience collaborating with Volvo Cars to create the worlds first ever photo exhibition using the #XC60's car safety camera. The project played out like a film production and all scenes were created for this commercial endeavor. Was really nice to work on a conceptual body of work which is vastly different from my life as a photojournalist thanks to all the crew for this amazing experience!
Over 1.2 million people die each year in road accidents around the globe. Volvo’s approach to road safety is focused on real-life traffic situations which the company has studied in detail since 1970 through its Traffic Accident Research Team. With this matchless set of real-world data Volvo’s safety engineers have set about systematically working to mitigate or eliminate potential life-threatening accidents.
“We take a realistic and practical approach to safety at Volvo Cars. Our vision is to reach a point in time where no one should be killed or seriously injured in a new Volvo car. We call it Vision 2020,” said Malin Ekholm, Vice President of Volvo Cars Safety Centre.