Innosoft Visual Identity Case Study

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One of the most important things I learned back in my college times during my industrial design course was to love the process. If you love the process you will be more motivated and willing to iterate, to go back to the beginning. The end result will be a consequence of the iterations and as we know, good design is all about iterations. That's the main reason we post a lot of case studies, tutorials and brand identity constructions.

Today we feature the visual identity of Innosoft designed by Fernando Diaz, a Graphic Designer based in Montevideo, Uruguay specialized in: Identity Design, Typographic Design, Editorial Design, Web Design & Development.

Innosoft (Innovative Software) is a new organization that provides integral services for Start-Ups (Research, Innovative Develompment & Incubation). It was a pleasure working with the client for this job, they were very demanding pushing me to create the best identity we could, working as a team.

Brief / Ideas

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Building Process

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Final Corporate Identity

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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