One of the most important things I learned back in my college times during my industrial design course was to love the process. If you love the process you will be more motivated and willing to iterate, to go back to the beginning. The end result will be a consequence of the iterations and as we know, good design is all about iterations. That's the main reason we post a lot of case studies, tutorials and brand identity constructions.

Today we feature the visual identity of Innosoft designed by Fernando Diaz, a Graphic Designer based in Montevideo, Uruguay specialized in: Identity Design, Typographic Design, Editorial Design, Web Design & Development.

Innosoft (Innovative Software) is a new organization that provides integral services for Start-Ups (Research, Innovative Develompment & Incubation). It was a pleasure working with the client for this job, they were very demanding pushing me to create the best identity we could, working as a team.

Brief / Ideas

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Building Process

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Final Corporate Identity

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

Innosoft Visual Identity Case Study

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.