Visual identity is much more than stationary and printed materials, it goes beyond the static graphic representation and extends to motion. Nowadays, it is commonplace to see animations that by themselves represent a brand, whether by the style, motion curves or both. MTV is a good example and probably one of the pioneers in playing with video to extend their brand.
Motion design has become one of the hottest areas in terms of UI design. Attention to detail has gone further than just graphics but also how UI elements behave when touched or new content is loaded. Ion, an animation and motion design studio from Barcelona, shared some beautiful work executed for the app Wyldfire illustrating motion design at its best. For more information check out the app at http://www.wyldfireapp.com/#intro
Fantasy is a human-centered UI & UX lab working with in-house teams since 1999 they are based in San Francisco and New York City. If you are like me and visit Dribbble on a daily basis for some visual inspiration you probably saw their work because they put together some incredible work that of course gets featured and promoted to the front-page. I love the quality of their visual design but especially their motion design work. To showcase a bit of that I will share here with you some of my favorite shots from the Fantasy team.
I have a Chrome extension that loads Dribbble posts on a grid on every new tab I open, it's a great way to take a break from whatever I am doing and find some inspiration, or make the experience of opening a new tab more exciting than just a blank page. The best thing about that though is that I get to discover some incredible work from UI to motion and the work of James Curran is on top of my list of favorites.