Leica Geosystems

Ad

I love what people can do with motion and 3D graphics these days. I also have the pleasure to work with some of these amazing guys that can do things that I never thought imaginable like giving a 3d effect/depth to regular photos. One of the said talents I have the honor of working pretty closely with at Google is Richard Hawkins. Richard was showing me a project he did for Leica Geosystems that is truly inspiring, check it out.

For this project, I was commissioned by the design team at Leica Geosystems to create a subtle yet interesting video using a selection of photographs that featured one of Leica's land excavating technologies. The final animation was then displayed as a video backdrop at CONEXPO 2014 in Las Vegas, NV.

Leica ConExpo 2014 from Richard Hawkins on Vimeo.

A combination of techniques were used including 2.5D and 3D camera projection. Each photo was broken down into individual foreground, midground and background layers, then placed in 3D space and projected onto 3D geometry.

Animation breakdown

Lieca ConExpo 2014, animation breakdown from Richard Hawkins on Vimeo.

  • Creative Director: Alexander Kurth, Leica Geosystems
  • Photo Retouching: Freddy Fajardo
  • Animation, Art Direction: Richard Hawkins

For more information and to check out Richards full portfolio visit http://playpauserecord.com/

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

Ad

Ad