Levi's Orange Tab Pays Homage to the 70s
Mon, 08/19/2013 - 02:30
I just returned from a weekend celebrating the revival of Levi's Vintage Clothing's Orange Tab Collection. I remember nabbing a pair of my dad's Orange Tab's and making them my own back in high school. They were without a doubt my favorite jeans at the time. To pay tribute to this family of true American classics from the 70s and to maintain every bit of authenticity of the decade in which the collection was born, a launch event in the form of a one day music festival high up in the hills of Topanga Canyon was the place to be. The team behind the project put together a series of promotional items to bring us back to this amazing day in time. My favorite elements, listening to KLVC radio , the real life radio station created in support of the launch and flipping thru Zipper Magazine, a faux printed music magazine .
Zipper Mag doesn't miss a beat in taking the reader back to the spirit of the 70s page after page. Check out a peek inside Orange Tab's Zipper Mag along with a collection of cool magazine covers from one of the most influential decades in music and culture.