Logos evolution


Logo design is one of the most fascinating areas of design. Even though it might look easier to design a logo compared to a web site, the designer has to work on a word, sometimes with a symbol, that will represent a company or a product to thousands of people.

We’re so used to some tech companies logos that sometimes we think they’ve never changed, they were always like that. But the reality is that they changed, and some were completely redesigned, like IBM, Canon, and Nokia.

You’ve seen these tech logos everywhere, but have you ever wondered how they came to be? Did you know that Apple’s original logo was Isaac Newton under an apple tree? Or that Nokia’s original logo was a fish?

This article shows us a bit of the evolution of some very important tech companies, like Apple, Micrososft, IBM, Nokia. Below I show some examples but I definitely recommend you to read the full post from The Evolution of Tech Companies’ Logos.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.