Designing logos is an endeavor because a good logo or visual identity has to represent a product or a service with a great level of simplicity. Differently than icon design, logos require a level of differentiation in the form and there's the balance between typography and forms. Everything must be optically balanced and easy to reproduce in different medias and sizes. Hiromi Maeo, shared some really cool branding work he has done in the past 2 years and it's definitely worth checking it out. Hiromi is a creative director from Tokyo, Japan.