Jackson Alves is one the best lettering artist from Brazil. This post is a selection of his work during 2013, here you see the sketches and logos he created. Enjoy! For more from Jackson Alves visit behance.net/jack.
Mixed Marks & Logos by Nick Kumbari
Designing logos is an endeavor because a good logo or visual identity has to represent a product or a service with a great level of simplicity. Differently than icon design, logos require a level of differentiation in the form and there's the balance between typography and forms. Everything must be optically balanced and easy to reproduce in different medias and sizes. Hiromi Maeo, shared some really cool branding work he has done in the past 2 years and it's definitely worth checking it out. Hiromi is a creative director from Tokyo, Japan.
Designing visual identities and logos is all about simplifying the form until you get the basic shapes that represent the form. There are several ways to do that, and it's pretty common to try to create basic geometries to simplify an icon to it's purest form. Tom Anders Watkins has a really cool project illustrating this process called Animal Logos Vol 1. A predominantly personal project, exploring ways in which logos can be formed using only basic shapes and minimalist techniques.
This is an amazing collection of Marks & Symbols designed by Face. studio from Monterrey, Mexico. If you are a fan of minimalism and simple solutions you will sure enjoy this collection. For more from Face. visit designbyface.com and behance.net/designbyface.