Parc Olympique Visual Identity by lg2boutique
After watching the Olympics for the last few weeks, I’ve been surfing about our 1976 Montreal Olympics. What I’ve found out is that our Olympic Park is on the eve of celebrating its 40th Anniversary. For the occasion, lg2boutique was given the task to revamp the visual identity by resuscitating its history and give a dynamic and colourful approach for a new era.
The logo was inspired by the athletic colours and the roundness of the Olympic Stadium. The Stadium with Tower is the most recognized symbol of the City of Montreal. The circles that make up the logo and the choice of the four colours in the platform represent the different installations at the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre.
LinksMore info about lg2boutique: http://lg2boutique.com
Follow lg2boutique on Behance: https://www.behance.net/lg2boutique
More info about the Parc Olympique: http://parcolympique.qc.ca/en