Rebranding a Classic: Firefox Mascot

I realize this may very well be stale news to some but I really love the whole exercise behind the construction of the brand mascot for FireFox OS. I remember in early 2004-5 when Firefox had that beautiful icon designed by John Hicks. I had a t-shirt featuring that beloved logo that I wore pretty much everyday. Firefox was the exodus from the IE reign and seeing this revamp in the brand makes me so nostalgic.

So in this post I just want to share the sketches and the end result for the new FireFox OS brand mascots. The work was done by Wolf Olins under the creative direction of Mike Abbink.

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

"The visual expression is based on the principles of being bold and dynamic yet simple and straightforward with a friendly, human spirit. These same principles guide the brand and product messaging and reflect the overall experience upon which Firefox OS is built" Wolff Olins

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Nostalgic Firefox Brand Redesign

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

Ad

Ad