Show Who You Really Are - Advertising

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I love roller coasters and these campaign created for Hopi Hari makes me love them even more. The ads were created for the Katapul (Roller Coaster) and it's called Show Who You Really Are. They show two characters one before and another after going through the loop. The concept is really smart and the execution is flawless. Check it out.

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Credits

  • Art Director: Thiago Vinhático, Fabio Miki, Kleber Campioni
  • Copywriter: Rafael Barreiros
  • Illustrator: Macacolândia, Feppa Rodrigues

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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