I love roller coasters and these campaign created for Hopi Hari makes me love them even more. The ads were created for the Katapul (Roller Coaster) and it's called Show Who You Really Are. They show two characters one before and another after going through the loop. The concept is really smart and the execution is flawless. Check it out.

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Credits

  • Art Director: Thiago Vinhático, Fabio Miki, Kleber Campioni
  • Copywriter: Rafael Barreiros
  • Illustrator: Macacolândia, Feppa Rodrigues

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.