The importance of personal projects can never be overstated. I started ABDZ almost 10 years ago and I have learned so much since then. The project that Mark Pearson shared on his Behance page is a good example of exercising skills to improve and learn more about our craft. He played with dots and clever motion design to create super cool animations. I am sure those will be useful for him in the future.
Sound Design: Red Bull Academy World Tour
To celebrate the Red Bull Academy World Tour, the Academy produced a music film that encompasses musical styles from around the world. It was produced 8 soundtracks for some of the cities where the event will take place. The Sound design work was done by Elias Arts http://eliasarts.com/.
The visual design work was done by Passion Pictures (http://www.passion-pictures.com/flash.html)
The soundtrack for this clip is inspired by one of Hansa’s iconic album’s Iggy Pop’s Lust for Life. Like the creation of the music in the studio, the cityscape is built from the many organic, analogue musical artifacts used in the recording studio. Tape creatures climb across the concrete city jungle towards the Berlin Wall – a nod to the studio’s physical location.
The visual inspiration for the Parisian leg of the tour is an collision between the flesh and blood textures of the African soul and funk that comprised the concert, and the architectural backdrop of Paris – the home of the Afrobeat Picks event. Musically, the rhythm builds and the acoustics echo and bounce off the city walls as we travel across the avenues.
Inspired by the Detroit automotive industry, from the start the viewer is immersed inside the iconic TR 909 drummachine – a nod to the intersection of man and machine central to the city’s musical innovation. As we travel through a CG circuit board city, the cyclical nature of the assembly line process is increasingly apparent transitioning us from the hey days of Motown R&B to the minimal stylings of techno. The theme of repetition was also carried through to the construction of the musical score.
The animation style here is directly referenced from the iconic soundclash album Scientists meets the Space Invaders. The four superhero characters battle it out across the streets of Toronto – each one representative of one of the four soundclash crews competing in this event, Afrika Bambaataa’s Zulu Nation, Mad Decent, LuckyMe and Toronto All Star. The beginning of the battle is marked by the sound of the airhorn, a nod to the dancehall musical score underpinning this piece.
The bright, visually rich palette of this section is inspired by the coastal location of Melbourne city. Like the experimental nature of the event itself, the narrative of this film explores the relationship between sound and space. The audio of the Melbourne tram chimes set off a wave of fluid illustrated animations that bounce around the screen, visually inspired by traditional aboriginal paintings.
When hip-hop first emerged in the 70s it was the ghetto blaster that amplified the sound of New York streets to the world. To pay hommage, the setting of this film was built from the original tape deck devices. We see a Hudson River constructed of unwound mixtapes. The trains all disappear to one of the five boroughs, a nod to the albums and boroughs celebrated in this event.
Italy and the Cinecitta studios are credited for producing some of the most influential cinematic masterpieces ever. To celebrate this we created a film that paid tribute to the different genres, from comedy to spaghetti western, 70s cop films & blood-filled horror flicks to psychedelic animations, in one narrative mash-up. A Spaghetti Western inspired track provides the aural backdrop as we pan across the scene culminating in a classic Sergio Leone shot. Along the way we reveal a chaotic assortment of villains, ghouls and policeman all participating in one comedic battle conducted to the tunes of a dead Mexican mariachi band.
Inspired by the event theme, Revolutions in Sound, we wanted to create a dominating creature that visually embodies the innovative qualities of the event itself. As the camera cuts around the robot’s CG body we see it is inspired by components of modern London architecture. His head is a pulsating subwoofer, an iconic musical artifact central to London’s influential bass music scenes and inside his chest we see the magnificent London Eye, the heart of the event itself.