A design process is not a simple to accomplish, especially when it's a popular brand like Adobe. Through the layers of bureaucracy, there will be also research, information architecture and programming for the goal to represents a design organization committed to creating innovative digital experiences. We are following the process behind the process of rebranding the Adobe Experience into simply calling themselves as Adobe Design. Charging into challenges and ideation, the team went forward with the mindset of one design move with solid shapes and gradients. I really dig the abstract approach that wasn't quite definitive in their previous launch. I also love the fact that they deconstructed the logos to create the posters, nameplates and wallpapers. Congratulations to Adobe Design Brand Team! For over 10 years, our organization had been called Adobe Experience Design. While we loved our original identity, we believed it was time to streamline our name and align with industry standards. After consulting with stakeholders across the board, we decided to rebrand ourselves as Adobe Design. We believe that this new name will resonate more with our external audience and better present what we do as an organization to prospective hires.Adobe Design is a worldwide organization of over 160 designers, engineers, researchers, program managers, writers, and makers. We create smart, sophisticated applications for a wide variety of devices, and our expertise ranges from interaction and visual design to research, information architecture, and programming. Once we finalized our new logo, the next step was to create an identity system. We deconstructed the logo mark into its core shapes: the square pixel and the circle. From these two shapes we derived a series of units that would serve as the building blocks of our visual language. Credits Anny Chen Shawn Cheris Sonja Hernandez Sam Wick More information via Behance.
Mixing through branding, graphic design and typography, we've always been fans of Kevin Cantrell. Learning more about Kevin's motto/philosophy, we'll find ourselves in a branding system filled with brand architecture, graphic marks, monograms, seals, badges and much more worth considering. We wouldn't say that Kevin's work is expressing a certain style of typography but through the years we can admit that he has put out incredible and inspiring works that explore many colour palettes and layered patterns. His distinct attention to details gave him opportunities to work with big brands out there and also being named by Print Magazine's 20 under 30 New Visual Artists of 2014. Currently based in Salt Lake City, Utah, we are taking a closer look at his latest project for Tom’s Town Distilling Co, a company who represents the Kansas City’s first legal distillery since Prohibition. Taking inspiration from Tom Pendergast, we are exploring the strong work from the past that shaped the future of its kind, right now. Tom’s Town Distilling Co. is downtown Kansas City’s first legal distillery since Prohibition. Drawing inspiration from the country’s most polarizing and corrupt political boss, Tom Pendergast, Tom’s Town brings to life the glamorous magnetism of the Gatsby-era. Rooted in a deco optimism, Kansas City flouted Prohibition under the Pendergast machine. Today as Kansas City experiences its second cultural rebirth, the people are still thirsty. Welcome to Tom’s Town, where free spirits reign. KCS created a comprehension branding identity system including a proprietary font, designed exclusively for Tom’s Town. More information: http://kevincantrell.com and also check out http://satelliteoffice.tv.
Branding and visual identity projects demand a huge amount of work. At this point I believe everyone should know that but despite of all this effort and dedication, the final result usually tends to look very simple. It's almost like you think it wasn't difficult at all to get to that point. That's that old saying "If I Had More Time, I Would Have Written a Shorter Letter" - I believe that is and should be the goal of every designer working on a branding project. The folks from the Studio Lin showcase that quite well for the ABA Architects Print and Identity. Focus on expressing a practical and industrious quality. The simple combination of white, black and yellow with a beautiful typography makes this project and good example of visual identity in my opinion. The industry they are designing for also allowed them to go to the minimalist route. Architects, like designers, share the love for grids, organization and simplicity. As the Studio Lin mentions on his Behance post, the their goal was to "focus on expressing a practical and industrious quality." I believe they achieved that as you can see below. Branding work Studio Lin is the graphic design practice of Alex Lin. Our work process is founded on a desire to explore new territory through challenging collaborations with creative visionaries in the fields of architecture, industrial design, art and fashion. Studio Lin’s focus is on comprehensive design systems in all media, including web, social media, advertising, publishing, video and environmental. A lean office able to offer highly competitive rates, the studio can tap into a carefully curated network of highly skilled designers, printers, programmers, animators and writers. Clients receive the thorough and undivided attention of Alex Lin, who directs every project from conception through execution, overseeing any additional services as needed.
Let's start off the week (for me for sure) with a branding project that involves graphic design, illustration and lots of data. I would agree with most of you that data is quite a boring subject and quite a challenge to tackle through design. If we are looking for a UX data-driven perspective, then I would say that is a really fun thing to do because making UI design based on data will always make things even more effective but not an illustrative kind of way. Let's take a closer look at the work from Casey Martin and the rebrand at Arcadia Data. From the Logo, Identity, Posters, Collateral, Iconography; what's striking from his approach is the tone of the colours, the contrast of the black colour on thick clean light gray lines just set everything off on the right foot. The fact you can make something boring into something beautiful but informative is just amazing. There are millions of ways to analyze big data—most of which are pretty complicated and confusing. For analysts, investors, researchers, and opinion leaders, these statistics are a big part of life. Big data looks different for them than for the rest of us; it’s not static—it’s exciting, dynamic, even beautiful. That became the goal: to show that Arcadia Data translates raw information into something meaningful, compelling, and personal. After all, everything becomes interesting through the right lens. Credits Brent Clouse Jonathan Corriveau Eric Louis Haines Craig Mangan + Paul Charney More information: http://www.caseymart.in.
Before web font sites like Typekit and Google Fonts it was very hard to access libraries of popular and renowned typefaces. There was the FontFont with one of the biggest and most beautiful collection of fonts from famous typographers and popular foundries. The only problem was that you had to buy them. An alternative for me was the site Dafont, with their massive collection of free fonts it was a good alternative for my typography endeavors. The site remained the same for quite .a long time but now, apparently it is getting a well deserved redesign by André Mendes. André is working on the rebranding and web site for Dafont and he was super nice to share a bit of the process behind it with examples of the UI system and some insights about his creative process. The idea behind this exercise is to enhance this great free source tool for designers and give it a new identity, since the one they have is, in my opinion, quite poor. The font used is Circular, from Lineto, one of my favorites. I love the use of negative space for the logo, it's a simple, yet effective way to play with the typography, especially for a very well-known word, like font. The result is quite elegant in my humble opinion. Branding Designing with a system helps to unify all the visual and functional elements, providing a consistent and simple interface, says André. The benefits of using a Modular System is that it makes it easier to organize all the information on the website, it also easier to make it responsive and easier to develop. Website André Mendes is a Madrid-based graphic designer, specialized in editorial, graphic, branding and UI/UX. For more information about this project make sure to visit the Behance project.
I have been a fan of TED for a long time, it's hard to point when, I'd say since the beginning and it's incredible to see how much it has expanded with the TEDx. There are so many events happening and the cool thing is that they have their own brand in a way like the one that Vibri Design did and excellent job branding the TEDx Fortaleza. It has this beautiful sense of motion and clash of elements, like the talks everyone expected from a TED event. Below you can see a bit of what I am talking about with some description from the designers. Vibri was in charge of TEDx Fortaleza’s visual identity. The concept "looks that transform”, designed in partnership with Matuta agency, is about empathy, a bout try to see the world through other eyes. To translate this, they used the kaleidoscope as a starting point. Its central triangular image that radiates in all directions seemed to be a good metaphor. Symbols and graphics were developed, making reference to the op art and playing with different looks and views Among all the materials and collaterals created, the poster in my opinion really shines. They achieved this retro yet modern look playing with a very dark theme. I feel that red and black can be quite daunting to work with but Vibri really excelled at branding this TED event. Basic branding concept and identity To reach the press and opinion leaders a real kaleidoscope was sent to those people. We invited them to experience the concept by using the object and sharing the images generated by it. Vibri is a design studio based in Fortaleza, northeast of Brazil. With a multidisciplinary profile, they design projects in many areas of the field but with a lot of focus on editorial design, branding and package design. For more information about Vibri check out http://www.vibri.com.br/
Working on a brand identity is always a good challenge, it's not for nothing that most of us has multiple different practices to understand more the client and ultimately be on the same page. Let's take a look at the visual identity of Bó - Burger and Fries, a culinary place located in Kielce, Poland. Behind this mixed branding, the folks from Hopa Studio took on this project in branding, interior design and packaging as well. I kind of enjoyed the mixture of mediums into something quite different from what we usually see, hope you'll like it. Bó, for us, is an example of a good cooperation of a client and invited people, basing on trust, passion and specialization.Joanna Walczykowska has been responsible for the illustrations. Kamil Borowski, specializing in lettering, transformed the golden paint into calligraphic works of art. The corporate identity assumes two layers – the first associated with slow food, urban life and culture. The second – golden – refers to the style of the New York subway, graffiti and hip-hop. Elegant, glamorous typography combined with the style of letters and graphic forms, close to the style of the streets. About Hopa Studio Hopa Studio is an agency based in Warsaw, Poland. They focus their work into creating solutions not only for good aesthetic in different fields of design. We should look forward to see more from them. More information: http://www.hopastudio.com/en.
Big, bold, fresh, new are the few keywords that the gang behind Re Sydney were giving to be responsible at rebranding Australia’s second largest telecommunication company named: Optus. In front of this superb but enormous project, that new look had to go and live through music, sports and tv content. Let's sit back and take a closer look at this global collaborative project to inspire people with what one can make possible. Optus, Australia’s second largest telco, is embarking upon an aggressive change strategy, expanding from delivering telecommunications to creating rich customer experiences with an emphasis on entertainment. Re was asked to create a new brand, ﬁt for this bold new world. The new positioning places Optus’s iconic ‘Yes’ in the hands of its customers. The brand is shifting from saying ‘Yes’ to creating ‘Yes Moments’ for customers. When Optus gets things right, the response from the customer is ‘Yes’. Conceived as a digitally native brand, the new identity pares back design elements to let entertainment speak for itself. The brand expression feels bigger, bolder and lives through music, sport and TV content. With a brand as relevant and compelling as the content it delivers, Optus is rewriting the rules on what a telco can be. The new brand strives to inspire people with what Optus can make possible. About Re Sydney Re Sydney is an agency based in Sydney, Australia that focuses their work into graphic design, branding and typography. Their motto? Create brands that move at the speed of culture. Credits Re Sydney Michael Webster Alex Creamer Michael Kirkpatrick Chris Maclean More information: http://re-sydney.co.
Lily is a nifty piece of software that helps you (as a company) understand your relationship with your customers. It translates events happening within that relation into context, insights and actions for you to follow up on. Jeroen van Eerden shared a beautiful post on the process behind the branding and identity design of this product that definitely deserves a feature here on ABDZ. Lily is built around the flow of human communication, so every interaction with the product feels natural andlogical. It will let you do your work fast and structured, which will give you that blissful feeling when everything just works. About Jeroen van Eerden Jeroen is a freelance Logo & Branding specialist born in Amsterdam, The Netherlands. Currently he’s living in Groningen and haves 6 year experience in Logo & Branding design and worked on various projects from all over the globe. Passionate about all kinds of digital art, branding, print & packaging design and abstract arts. Always searching for creative and innovative solutions, aiming to reach new and fresh visual results, to get the best out of each project. His creative artworks have resulted in him achieving a reputation with publications, featuring’s and interviews because of his design exposure worldwide. For more information check out http://www.jeroenvaneerden.nl/
Echo is the newest of the french smartphone makers. The brand belongs to Modelabs, a historic distributor in the phone market, which had a range of entry-level phones, a segment in which it enjoys a leading position in France. The new range of four smartphones, launched in June 2016, concentrates on entry-level and midrange products, with a positioning focused on pragmatism : to offer qualitative smartphones and smart design, with no frills; an ally of everyday life. A range of devises jam-packed with useful technology. Brand Brothers were asked to facilitate this bold launch by bringing a substantive work on the brand positioning, visual identity and branding. In connection with the team, they have overhauled the project's foundations to achieve central conclusions : the brand must present itself with simplicity, honesty and strength. It must get out of low-cost codes. It must reflect uncompromised quality standards while making them accessible to all. It demystifies the possession of quality technological objects. Brand Brothers has helped the brand to find its place an already crowded market. The studio has created the brand positioning and visual identity, all visual standards, the packaging design, the website (design and development) and the artistic direction of visual products. The logo is the backbone of this new promise : this original type design tells the echo and resonance, and opens a creative territory without boundaries that deploys on the whole universe of the brand. For more information check out https://www.brandbrothers.fr/en/
Branding is all about simplicity in my opinion, it's the challenge to create a visual identity for a company that is memorable and represents the values of their business. FACE . created an amazing work for DNA Development, a company based in new York City, an exceptional place where they seek to acquire development opportunities to create beautiful, functional and liveable spaces. Driven by the concept of simplicity and elegance, FACE . developed a classic, yet modern identity that would accurately represent the soul of the brand. The symbol itself is an abstract but very clean representation of the company values: integrity and responsibility, united in the shape of a DNA molecule that will then pass on these traits onto the projects themselves. A combination of raw gray, copper foil and white, along with amazing typography and layouts gives this brand a very refined balance and elevates the brand to higher standards.
Volta is a branding and design studio, dedicated to the thinking, development and creation of brands. They have some heavy work on their portfolio and one of my favorites has to be the Sandeman Chiado port wine brand. I love a good port and seeing the work they did to help promote this wine not as just a pre/after drink, but to be appreciated with your meal. I always liked to do that anyways so it's another reason to feature their work. As a Porto Wine brand, Sandeman feels it’s the brand responsibility to not only create the finest wines but also to enlighten their current and future consumers on some wrong myths about this fabulous fortified wine. Porto has always been considered a pre/after meals wine: Sandeman wants to prove this and other myths wrong. Located in the trendiest area of Lisbon, Chiado, The Sandeman Chiado is the place where Porto wine meets food and myths are questioned. With every dish in the menu, there is a Porto wine and/or cocktail pairing suggestion, showing clients the true pleasure of combining their creative menu with the long lasting sweetness of Sandeman Porto’s. To create this Bar & Restaurant, Sandeman worked closely with VOLTA and with the interior designer Paulo Lobo. The identity of this space should be as premium and inviting as possible, with the past, present and future of the brand as its inspiration motifs. It should unveil the recent logo update (the new Don), supported with the signature “Porto wine meets Food.” The final result works almost as a Sandeman flagship store: their history and heritage are the founding basis for the fantastic gastronomic experiences on offer, and the environment shows the brand intentions for the future: to be innovative, wine trend setters and above all, creators of the finest Porto wines. For more information check out http://www.thesandemanchiado.com
Behance, how often do you go on it? How many times a day? How many times a week? We love Behance here on Abduzeedo. It has been bringing so many new artists to our attention throughout the years and we can't help to recognize its true purpose to the platform. What also brought us to our attention is this campaign concept by Vlad Likh on: "What if Behance did some massive campaign/advertising to promote their brand? What it would look like?". Let's take a look! Behance is a place that enables people to unleash their creativity. Why not use the service logo "Bē" to express this idea for communication purposes? Video About Vlad Likh Vlad is an Art Director/Designer from Triangle/Cross Collective based in Moscow, Russian Federation. He focus his work into identity, web, motion, advertising campaign, strategy & other fields of brand creation. More on the project via Behance.
New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality. They worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They also designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture. We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it. We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering. About Fivethousand Fingers Fivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines. For more information and to see other projects by Fivethousand Fingers, check out their website at http://fivethousandfingers.com/ Photography by Cindy Boyce
It's time for more visual identity and branding inspiration. For this post today I want to share the work created by Predrag Milankovic for FFFactōry. It's definitely heavily inspired by the classic Swiss style with bold typography, simplicity and organized grid system. I also love some of the accent colors that they used, like the bright green/teal. Check it out and also make sure to visit their website. FFFactōry. is an independent, multidisciplinary design studio founded by Predrag Milankovic that specialises in branding, digital and architectural design. They are very passionate about what they do and offer an unique and truly integrated approach to branding and design. For more information check out https://www.behance.net/FFFactory Our main goal is to assist companies in finding their own identification, which will help them to stand out in the long-run. Our commitment is to understand the needs of each client and our motivation is to present exemplary design services and valuable solutions, from concept to completion of each project. We are driven by the simplicity in design and the core of our brand is uniqueness and originality and we always seek the highest possible aesthetic design down to the last detail. Our studio is located in Banja Luka, BIH with the branch in Dubai, UAE.
There's a thing I will always do appreciate about branding is that creating/making a identity takes a lot more process than we always think. When you think of this, you gotta work on the layout, fonts, colours and above all the concept. Once you have that knotted into place, you gotta think about so many packaging items to deal with for which it even becomes more interesting and conceptual work. We would love to share the work from Backbone Branding and branding/packaging for Day & Night Milk concept project. The idea that begins to act as an independent project worth to be produced and implemented into life. The copyright of this concept belongs to Backbone Branding “ArtStep” LLC and is available for obtainment. Day & Night is a concept project that has a bifacial nature that is injected in each of its design elements. The logo expresses the earth’s rotation with its shape symbolizing the change from day to night. The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities. About Backbone Backbone is a branding studio currently based in Armenia. Having the word: "Branding" in their company name gives them the essence of focusing their work in branding, illustration and packaging. Credits Art Direction/ Design: Stepan Azaryan Design: Lilit Arshakyan Illustration: Anahit Margaryan For more information: http://www.backbonebranding.com.
Good design is simple but in order to achieve simplicity there is a long journey. We start with a rough idea and we polish it and reduce it until we achieve the end result we believe is the most appropriate for the problem we are trying to solve. Lee Boulden created a truly elegant visual identity for a Toronto based photographers. I love how simple and effective the whole thing is and that's why I am sharing it here with you on ABDZ. Bould is the creative presence of independent award-winning British graphic designer Lee Boulden, with over 20 years of design and branding experience.Offering a complete range of creative services, Bould delivers bespoke design solutions meticulously crafted and strategically targeted to ensure your business stands out and communicates better. For more information about Boulden check out http://www.bouldcreative.com/ "Branding for Steve Frost – a Toronto based independent photographer.The brand needed to be clean and simple, reflecting Steve’s easy-going attitude. The degree mark reflects the chilly nature of Steve’s surname and the iconic image of a camera lens."