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Brand Identity Au Sommet Place Ville-Marie

Brand Identity Au Sommet Place Ville-Marie

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring. Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material. Photo Gallery Credits Creative Direction - Marie-Élaine Benoît Art Direction - Olivier Valiquette Designer - Alice Ware Photography - Thanh Pham More Links Check out Sid Lee Site: sidlee.com Follow Sid Lee on Behance

Brand Identity & Graphic Design: Máxico Identity

Brand Identity & Graphic Design: Máxico Identity

This stunning brand identity is the work from Monotypo Studio for a travel agency that promotes organized trips into magical villages in Mexico like Tequila, Patzcuaro, Morelia & San Miguel De Allende. Looking at the overall branding itself, you can't help but appreciate the approach at their handcraft use of texture and printing material with that gold foil. All together to create such a patrimonial and historical look at the pre-Columbian culture which makes it even more interesting to discover as a tourist and a designer. Behind this project, we have the work from Monotypo Studio who is a design studio based in Guadalajara, Mexico for which that is in the central region of Jalisco in the Western-Pacific area of Mexico. They specialized their work into branding of course and also graphic design and editorial projects. An identity project for a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic. Mexico is a country rich in traditional arts & culture, we were inspired by Huichol handcrafts & the repetitive patterns found in the tapestries used in their work. For the icon we took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Maxico organizes trips to Magical villages such as Tequila, Patzcuaro, Morelia & San Miguel De Allende among others, for tourists, who principally come from Canada & the USA. Photo Gallery   More Links Monotypo Studio Site: monotypo.com Follow the work of Monotypo Studio on Behance

Brand Identity and Product Packaging for Autistic Art

Brand Identity and Product Packaging for Autistic Art

We are looking at a brand identity project by Laszlo Polgar and team for the Mosoly Otthon Foundation. Together, they went through the process to create a logo and packaging work on products that would have been on sale in profits on the non-profit organization. What I liked a lot about this project is the use of drawings made by the autistic people and branded through the identity and products. It creates quite a personal touch that is hard to go unnoticed. Behind this project, we have a team and art director Laszlo Polgar who worked on this for a good foundation named: Mosoly Otthon Foundation that supports autistic children and grown-ups alike, among others by organizing regular drawing activities for them. More information about Mosoly Otthon Foundation. Our task was to create an identity for Autistic Art, a design brand of Mosoly Otthon Foundation. The foundation supports autistic children and gown-ups alike, among others by organizing regular drawing activities for them – and sells products that feature artworks created during these classes. Photo Gallery   Credits Creative Director: Falvay Laszlo Copywriters: Sos Dora, Tamas Simonyi, Bence Judak Art Director: Laszlo Polgar Project Manager: Zsofia Wagner, Katalin Giran More Links Make sure to follow Laslo on Behance

Brand Identity and Interior Design for Greek Restaurant Souva

Brand Identity and Interior Design for Greek Restaurant Souva

Brandon ArchibaldOdessa, Anna AlexandrovaOdessa and Boris AlexandrovOdessa worked on a super cool project, they created the brand identity and interior design for Souva, a restaurant that serves Greek food in Seoul, South Korea. The restaurant positions itself as a democratic place with a modern look at classic Greek kitchen.  The owner already had a picture of an atmosphere and mood of the future restaurant, so their mission was to understand his idea and to show it through the design. The end result is a brand identity with a lot of personality that is extended beautifully well in the interior design. The main rule was to avoid usual and cliche way to show Greek style. The Souva restaurant’s mood had to be expressive and catchy, with a bit rough street spirit. Logo The name had been picked before they started working. The word “Souva” comes from a popular Greek street food dish named “souvlaki” (pieces of grilled meat and vegetables wrapped in pita). They wanted to keep the logo simple and at the same time to transmit a touch of Greek spirit, so the solution was to make a typographic logotype with a slight Greek character in letter “A”. Also they include a symbol of fire, that could be recognized as an olympic one. Since the overall style had to be bright and dynamic, they created a group of alternative logotype symbols. Concept The idea was to show Greece from a different not typical point of view, because today it is not just ancient statues and blue color. While creating visual identity they basically had to do the same as was done in the kitchen: they wanted to have a contemporary look on Greek style. So the result is a mixture of vintage Greek posters and photos, put together in a collage technique with a handwritten phrases and tags, with a spirit of street-art and underground.  Brand identity and interior design All visual components starting from food packaging and ending up with interior design transmit the concept’s rioter style. It is not about fancy food, complicated recipes and expensive finishing materials. It’s a place turned outside in: the street is brought inside the restaurant. For that reason they used simple outside finishing like concrete, metal, rough wood, neon, profiled sheeting and metal mesh; they glued posters and made wall tags. The work on that project was fun and international in a certain way. Just imagine: Australian guy decided to open a Greek restaurant in South Korea and invited Ukrainian team to work on it. Good plan! Project team Boris Alexandrov, Anna Alexandrova — creative direction Anton Storozhev — designer Server Terlekchi — designer Aleksandra Gerasymenko — designer Anna Alexandrova — interior designer Dimitry Panasiuk — copywriter Sergey Makuhovskiy, Alexander Gusarev — visualization Dimitry Bogach — video production Wint, Steor — graffiti artists

Elegant Branding and Visual Identity for Clinique Vestimentaire

Elegant Brand Identity for Clinique Vestimentaire

Clinic Clothing is a brand identity and art direction project shared by Vivien bertin for a fashion design. The visual language is simple but quite elegant with a classic black and white scheme and simple but yet bold typography. In this post you can see the brand identity and design process for this project including the applications from the physical world like collaterals to web and mobile app design. Everything is consistent but also coherent from the visual design point of view, if you look at the applications you can tell that they are part of a family or system. That, in my opinion, is what great design is all about. In the consciousness of man and his anatomy, the designers and researchers of the clothing clinic propose alternative concepts to the contemporary textile industry. My role was to accompany this young brand through a work of global artistic direction; The creation of logos, the photographic direction,  the design of the communication media as well as all the digital tools. Brand identity Clinic Clothing - May 2017 Art direction: Vivien Bertin  Photo credits: Vivien Bertin  Model: Joan  Jonnsen Web development: Alexandre Contini About Vivien Bertin I'm Vivien Bertin, art director and illustrator based in Paris, France. Fascinated by images of all shapes and forms, my work is often defined by the presence of drawing, halfway between illustration and graphic design. After 4 years in a french creative agency, designing visual identities and illustrations, I currently work as a freelance graphic designer. For more information check out: http://www.vivienbertin.com/ Follow Clinique Vestimentaire on Instagramhttp://www.cliniquevestimentaire.com

Visual Identity: Beautiful Branding for Studio P+P logo

Visual Identity: Beautiful Branding for Studio P+P logo

The folks over at Studio P+P just shared a beautiful branding and visual identity project. This time it was not for a client but for themselves, which makes it eve harder to pull it off in my opinion. The outcome, however is top notch, from the simple and minimal approach to the vibrant color palette, there's so much to love about this visual identity project. Below you can see a bit more. The Studio P+P logo reflects the minimal and functional approach of the studio works. Those were the words from the designers behind it. They also mentioned that the logo is adaptable to the different media formats and the symbol "+" can exist separately as an independent graphic element.  About the colors the designers  chose to use black and white for the primary color palette with the secondary colors — fluorescent orange and fluorescent green. "The secondary colours communicate individuality and an experimental approach of the studio." they said. Visual Identity Credits Photography: Elena Pirogova Mares Set Design: Anna Sbiera

VonHof Cycles: a Branding for Bicycles Made by Hand

VonHof Cycles: a Branding for Bicycles Made by Hand

We are showcasing a branding (rebrand) of Vonhof Cycles who makes small batch of bicycles by hand. Based in Hoboken, New Jersey; they focus their product and brand on great design, high quality material and exceptional customer services. I really enjoyed their mindset as I quote: "We’re not bogged down by distribution chains, forced obsolescence of model years, sales gimmicks or real estate investments. We stock only what we need, which saves us and our customers money." The recent rebrand has been done by the folks over Franklyn, a creative studio that strives a boutique approach for global brands and startups. Based in Brooklyn, NY, they have worked with brands like Disney, Airbnb, Google and just to name a few. For the past three years, Von Hof has created small batch, steel bicycles by hand in the USA with like-minded partners such as Metal Guru. The new road bikes perfectly exemplify their mission to make custom quality frames accessible to a broader market at reasonable costs. Credits Rebrand by Franklyn

Smart and Beautiful Logo Design by Spoonlancer

Smart and Beautiful Logo Design by Spoonlancer

Spoonlancer is a a freelance designer currently based in Fukuoka, Japan. He has a set of beautiful logo design projects on his Dribbble page that are for us a great source of inspiration. The range of styles is something to be definitely highlighted, from simple lines like a giraffe or a frong eating a fly to more classic/vintage looks like the amazing Book Keepers one. In addition to that there's very smart ideas like for the Breakfast Bear, the bear nose is a fried egg. There's much more to get inspiration from his work and that's why we are featuring them here on Abduzeedo. It's important to notice that despite the fact we have been focusing a lot on design system types of projects, like UI/UX and branding, we truly admire and will always feature all types of projects that inspire us. This post on logo design is a great example and we look forward to posting more on logo design. If you have any recommendation, please don't hesitate to share it with us. For more information about Spoonlancer make sure to check out his Dribbble page at https://dribbble.com/spoon-lancer Logo Design

Art Direction & Branding: The Work of Rita Goulão

Art Direction & Branding: The Work of Rita Goulão

We are featuring the work from Rita Goulão from her art direction and branding works where lettering and typography shines on every single piece of work. Based in Barcelona, aside from her work, you can definitely tuned in to her monthly radioshow at Rádio Quântica. A designer and a DJ both together for a great combination of graphic design with a musical flair. Hope you like it! Via Behance, this is the work from Min (1988) aka Rita Goulão who is an artist and designer based in Barcelona, Spain. Working mainly in design, illustration and also music, you can definitely follow her experiments with typography and lettering on her Instagram.. As a DJ, she's part of Monster Jinx, an independent label where she worked as graphic designer and art director, and now occasionally collaborates with. She also leads a monthly radioshow at Rádio Quântica, Mineralogy, where she shares her music selections with the rest of the world.

Branding & Art Direction: Family Tales Book

Branding & Art Direction: Family Tales Book

Let's take a look at a branding & art direction project by Size Agency about the Family Takes Book through its identity, branding and graphic design. Reading stories for your kids is a part of parenting that we somehow neglect with the age of technology. It's definitely easier with tablets or phones for interactivity but somehow it's always good to keep our roots. Published on Behance, we are featuring the work from Size Agency who is a studio based in Zagreb, Croatia. I loved how they put an accent on typography across their work, definitely give them a follow. Family Tales is one of the most exciting UK startups that connects parents directly with writers who make personalized stories for their kids. Credits Marko Cvijetic Andrej Virant Sadiković Jurica Koletić Ivan Fistric

Typography and Branding: Type of Tape

Typography and Branding: Type of Tape

Type of Tape is a project of experimental typography with the purpose of giving more visibility to the personal design initiatives that are created in Colombia. The project was created and originally shared by Lully Duque and Laura Cárdenas on their Behance pages and it's one of this projects that in addition to being beautiful, has a big social impact.  It originated from the fact that the capital of Colombia, Bogota, receives thousands of people from all over the country, as well as from abroad, who are looking for new opportunities. In a country which has been affected by war for more than 50 years, the majority of people arriving in the capital are victims of the armed conflict who are trying to rebuild their lives. Given the cultural diversity that converges in this single city, Bogotá is considered "Nobody's city". The main interest of Type of Tape is to highlight Colombian expressions that make people from other Colombian territories feel like they are at home. We want to remind them of their roots as they move around the city, expose our national culture and preserve our dialect and idiomatic expressions. The general message is to let all those people coming here know that they also belong in this city and contribute to our culture. Moreover, the authors deeply believe that through their interventions they can turn ordinary spaces into special places that people enjoy contemplating and this is why they decided to use public spaces as their showcase. Additionally, this project has strengthened their passion for typography and has proved to be a very enriching practice in their work as graphic designers and visual communicators. Being a project that was developed with such affection, we soon made the visual identity of Type of tape, which obviously is based on a typographic development on a grid. The same system that we use to make our interventions on fences. Typography

Branding and Visual Identity: Vertentes Coletivo

Branding and Visual Identity: Vertentes Coletivo

Vertentes is a branding and visual identity project created and shared by Johnny Brito on his Behance profile. The work was done for the partnership of him and the photographer and artist Maria Clara Feitosa. They wanted to join forces in order to promote the discipline and boost their creative efforts to produce even more quality work. The brand reflects this quite elegantly with simple forms that create two letter "V"s superimposed. Alongside it the logo, it was created a set of collaterals and visual identity kit to support the effort. Check out below the fold to see more details. Johnny Brito is a graphic designer and illustrator based in Sao Paulo, Brazil. His focus is on branding and visual identity systems despite his passion for symbols, colors and music. Johny is also married with Maria Clara. Branding

Branding and Packaging Design: Summerhill Market

Branding and Packaging Design: Summerhill Market

Summerhill Market is a branding and packaging design project shared by Blok Design on their Behance profile. An acknowledged game-changer in the grocery business, family-owned Summerhill Market is renowned for the superlative quality of its prepared foods and unique products. A new identity was needed to reflect its progressive spirit while retaining the personable quality that had made the shop a cherished food destination. Along with the logo, we re-designed Summerhill’s entire packaging system, including developing several of its in-house product lines. A monogram honours the store’s heritage while the line “Your Other Kitchen” reinforces its role in customer’s lives. Packaging design About Blok Blok is a design studio specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. Now here's what we REALLY do: steep ourselves in the world around us, seek out the normal, the abnormal, the mundane, the exciting, the current, the obsolete, the inspiring, the disheartening and then use what we see to create surprising, compelling ways to move people. And we do it by collaborating with highly talented thinkers from around the world, taking on initiatives that blend cultural awareness, a love of art and humanity to advance society and business alike.

Branding and Packaging Design: Befresh

Branding and Packaging Design: Befresh

Let's take a look at this branding that involved packaging, logo design and label design as well. Named Befresh, it's an organic product designed by Erik Musin and Timofey Popandopulo. I loved their minimal approach on the packaging with icons that will define the ingredients inside the bottle; it's a simple way to present instead of having that plain description label which is still there but I am pretty sure it has been simplified. Give it a look! Published on Behance is the work from Erik Musin and Timofey Popandopulo who are both based in Saint-Petersburg, Russia. Erik is designer focusing his work into illustration, lettering, logos and branding; as for Timofey is into cgi, digital art and sculting. The new befresh brand - was developed a logo, packing, the label. Credits Erik Musin Timofey Popandopulo

Branding and Packaging Design: Bunny Hill

Branding and Packaging Design: Bunny Hill

Bunny Hill is an branding and packaging design project created and shared by Pavel Emelyanov, Irina Emelyanova and Anatoly Vasiliev on their Behance profiles. Bunny Hill is an online shop of toys and goods for kids interior, focused on beauty and quality. All products are made from sustainable materials, according with the highest international standards. They are created with love and care about kids, but perfect for adults too. The art direction translated that in my opinion, with a super simple and elegant visual language. The range includes a large selection of goods from Scandinavian brands. This was the starting point for branding identity design. Simple and clear logo got smooth and rounded shapes. White color, inherent in the traditional Swedish design, imparted shining, warm and friendly atmosphere. For Bunny Hill there were also refreshed packaging concept and official website. Art-direction and packaging design: Pavel Emelyanov Photo set: Pavel Emelyanov, Irina Emelyanova Photograph: Anatoly Vasiliev Branding and Packaging Design

Branding and Visual Identity: Wyre

Branding and Visual Identity: Wyre Case Study

Wyre is a branding and visual identity project shared by Ramotion ✪ on their Behance profile. It's really nice to see the process behind the constructioon of this visual identity system and how some decisions were made during it. Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling. Brand Attributes Each process starts with an understanding of a product's uniqueness and value.  To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best. Branding We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified. After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each visual identity process. Ramotion is UX design agency and branding firm specializing in visual identity, mobile apps, and web design for startups and businesses. For more information check out https://dribbble.com/Ramotion

Graphic Design and Visual Identity: Feiner Herr

Graphic Design and Visual Identity: Feiner Herr

Let’s take a look at this visual identity & graphic design work by Hojin Kang in collaboration with Sebastian Haus for Feiner Herr; a street food startup that is all about pancakes with a twist. I really appreciate how the approach totally fits with what Feiner Herr is all about from the colours, product, the chef and that fancy looking truck. Hojin totally nailed it, hope you will enjoy! Published on Behance, it's the work from Hojin Kang. He is a designer based in Berlin, Germany; focusing his work into art direction, graphic design and branding. Hojin is also the co-founder of a visual collective called: LDMA. Feiner Herr – pancake moderne, corporate identity for a street food startup, based in berlin