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Cruel Restaurant Branding

Cruel Restaurant Branding

Designing the visual identity of a business is always very challenging, there are so much to consider and tons of subtleties. I feel that for some industries that task can be even more daunting, one of the I believe it might be designing the branding of a restaurant. Ines Vieira shared a good example on her Behance profile. The project is for the Cruel Restaurant in Portugal. Project description Taking into account the restaurant's concept, the brand starts with an impacting typographic logo with considerable visual weight. The harsh cuts on the typography mirror the menu's concept, while still reflecting its sophisticated clients. The color palette and materials were chosen with the intent of extending the experience; one that must be felt with all four senses. Life can be Cruel. Eat and forget it.

San Serif Posters

San Serif Posters

Daniel Barkle is a multi-disciplinary designer, currently based in the South West, UK. He likes to be involved in most areas of design, but has a real passion for producing dynamic brand solutions that incorporate interactive strategies. He has a quite strong portfolio, with the classic minimalist/swiss style present in most of his projects. One of the projects that caught my eye and made me post about it was the San Serif Vol.1. I like the black background with white elements and how he plays with simple effects but yet achieve awesome results. Daniel' words about the project I have designed a collection of typography posters, devoted to a selection of notorious Sans Serif typefaces that have heavily influenced me since I began designing. My recent trip to the 'Bauhaus Archiv' in Berlin inspired me to explore the form of typefaces and to research the history of typographers. I took a closer look at the heritage of Sans Serif typefaces and from my research, I came to the conclusion that practice of typography is beginning to be taken for granted, particuarly at an educational level. My aim for this project was to deliver a message that was visually interesting, but also educational. I'd never really come across any decorative typography posters that pay tribute to individual typefaces, particularly ones that can be framed and displayed on walls - so I decided to create a set of my very own. My ambition for these posters is that they are displayed in the presence of young, learning creatives. I want them to be in the presence of evolving creative environments such as school class rooms, university work spaces and creative offices to fundamentally promote the importance of typography in a decorative, eye catching manor. I want people to replicate my experience with typography, by taking the time out to learn about the history, practice and execution of typography and to not take it at face value. For more information check out https://www.behance.net/Danbarkle

Eleven46 Branding

Eleven46 Branding

We featured branding and visual identity projects for all sorts of business and industries however I think we have never posted about the fashionable socks business. Thats' the case for the Eleven46 project created by Dawid Cmok. He was nice to share with us on his Behance profile a bit more of the project and we had to feature Eleven46 is a Belgian company specialized in making fashionable socks. The designs are made at their Brussels HQ and made with the finest precision in Italy. They are still pretty young. They are available in stores and online on www.eleven46.co. Eleven46 refers to the smallest and largest size in socks (standard sizes). That's why we found it original to take that name. We tried many other options but this one sounded the best. We knew it was going to be challenging but people are liking the name more and more About the designer Dawid Cmok is a creative from Zabrze, Poland. He earned his MFA in Graphic Design from the Academy of Fine Arts in Katowice. He is known mainly for his visual identity projects. Dawid has been working at a creative agency in Katowice. He specializes in typography and logo design. His works have been published in many books and magazines dedicated to graphic designing For more information check out https://www.behance.net/dawidcmok

Cirgráfica Branding

Cirgráfica Branding

Cirgráfica is a Brazilian company in the publishing and high quality printing industry. The company's perception was unclear and did not have distinction among its segment, and we needed to divert us from the common visual paths taken for print companies, to convey a new perception for Cirgráfica. Moreover, with digital convergence appreciation of quality print needs highlighting. The overall concept for the project was simplicity, the main objective was that the user experience was much more sensory than visual. With that in mind, we used a simple logotype, timeless, which adapts easily to all kinds of surfaces. Still considering the sensory matter, we have developed some icons inspired by the graphic print markings and the operation of large printing machines. The icons were designed so that we could explore them in various types of graphic finish, and on them, we would use every print finish possible to explore sensoriality among the print samples material. We developed a graphic system to be used at different times so that viewers can feel the different types of graphic finishes. As a practical example, we have the custom cards with a sheet of each finish and material used in it, so the customer that is not familiar with printing finished has a perfect sense of how it will look when printed. CREDITS Creative Direction / Design: Braz de Pina & Rodrigo Francisco Brand Strategist: Luís Feitoza Design Development: Verônica Sauthier & Murilo Pascoal Product Photography: BR/BAUEN Social Strategist: Frank Michael Copywriter: Ana L. Machado Print Production: Cirgráfica For more information check out http://brbauen.com/pt/

Roasting Masters Branding + Packaging

Roasting Masters Branding + Packaging

Having traveled across the World (specifically in Asia) in the last few months, I can admit that the design culture is bizarrely modified in some ways. What's happening from the Eastern part of the World is getting inspired by their Western party as well. And vice-versa. We are featuring the branding + packaging of the Roasting Masters company, a 10-year-old company that has been running into the coffee industry. They had their whole brand revamped by Content For Context, let's take a closer look. Considering the situation that Roasting Masters has been successfully run for 10 years in coffee industry in Korea and their name was also relevant for bean to bar business, we decided to keep their name and revitalize the brand identity instead of creating new one. When revitalizing brand identity, we tried to keep their visual essence in a sophisticated and modern way. We created a solid logo and put a cacao in which used to be a coffee bean. (adsbygoogle = window.adsbygoogle || []).push({}); For the chocolate packaging, we researched visual heritage from Latin America, where all beans for Roasting Masters are from. We made vivid color palettes and drew patterns inspired by Latin culture. We also developed illustrations introducing 'bean to bar' for those who are not familiar with it. About Content From Context Content From Context is a multi-disciplinary design studio based in Seoul, Korea that focuses their work into branding and packaging. Their motto is all about understanding the content and transcend it into the context at creating the right brand experiences. For more information: http://www.contentformcontext.com

Dyne Branding

Dyne Branding

Some projects have a more editorial style while others have more influence from different styles. When I saw the work that Carlos Roberto González and Carlos Dordelly did for their studio I saw a bit of the 80s with the vibrant color palette and abstract look. Anyways, I might be completely wrong but this project definitely deserves a feature here on ABDZ. Dyne is a studio specialized in broadcasting, motion graphics and 3D arts for different medias. Create from the alliance of two Venezuelans graphic designers living in Santiago - Chile: Carlos Roberto González and Carlos Dordelly, both with experience in production of internal and external projects, mainly for HBO Latam, Sony Entertainment Television, AXN Latam, Sun Channel and Canal 13. In Dyne we need to measure strength of every visual detail to compose an effective result for our clients based on the perfect unity of creativity and function. For more information check out https://www.behance.net/dyne

Ocati Branding & Illustrations

Ocati Branding & Illustrations

Ocati is a Colombian brand that mainly exports exotic fruits to Europe. Design studio Siegenthaler &Co created more than a logo, they created the form of expression of the brand with more than 32 illustrations in watercolor , in order to show their products. All with a botanical expedition inspiration, check it out! For more from Siegenthaler &Co visit siegenthaler.co.

Racing Driver Branding: Jordan Cane

Racing Driver Branding: Jordan Cane

One of the cool things about the internet is the sheer amount of sharing within the design community. Behance and Dribbble are great outlets for people to share their work with the community and they are one of the biggest sources of reference for us here on ABZ as well. For this post I'm pleased to share a project by Thomas Wightman, it's a visual identity project titled Racing Driver Branding: Jordan Cane. I love the simplicity and quality of the logotype, especially the symbol. Jordan Cane is a 14 year old race car driver. Competing in F1600 series. As he is young and still growing into his profession it was important to create a timeless brand identity that will evolve with his burgeoning career. Jordan’s progress is determined by success on the track. The checkered flag is one constant symbol of achievement throughout this journey. Preparation. Training. Effort. Dedication. Progress. The checkered flag defines Jordan’s racing spirit in his quest to be number 1.An iconic and minimal application allows the identity to grow as Jordan’s career progresses, whilst avoiding trends to remain timeless. The logo also remains abstract enough to not be exclusively ‘motor racing’. Project completed whilst at Twelfthman, London For more information about Thomas check out his website at http://www.thomaswightman.co.uk/

RWL Rebranding

RWL Rebranding

This year we're aiming to feature more work in the realm of branding and visual design. Perhaps you've noticed that we have been sharing more visual identity systems, editorial design and branding work in general. Today, we're thrilled to share the work that Siyan Ren shared on his Behance profile showcasing the redesign of agency Rocket Wagon Lab's website. The founder of the RWL, Mr Skylar Roebuck reached us at the mid July 2015 for a design service of his starting-up design agency. The agency, named Rocket Wagon Lab, which offers at every level of a product’s lifecycle from prototyping and finding product market fit to building a robust API for a global deployment that can handle 100K - 1M users every month. RWL can also create interactive and engaging experiences for brands and businesses. YAMA Design Lab will join this project as a third party design agency, which will provide design services as Branding Design, and follow-up web design. Siyan Ren is a designer based in San Francisco, California. For more information check out http://yamadesignlab.com/

Vognmargergade Packaging Design

Vognmargergade Packaging Design

For a fresh change we start the week with some packaging design inspiration. The project we share today is from Muggie Ramadani and Nicolas Fuhr from Copenhagen, Denmark. The package is for grooming products from a traditional barbershop, The Vognmargergade. They launched a series of products and from the branding and packaging, I can definitely say it looks perfectly on point for their particular audience. Based on decades of heritage, the barbershop on Vognmagergade combines the legacy of 1937 with modern male grooming. This creates an authentic barbershop experience that makes it the most popular shave and cut in Copenhagen. The Vognmargergade barbershop recently launched a series of products, from aftershave and hair products, to shaving accessories, that embody modern masculinity. For more informaction about Muggie check out his website at http://www.muggieramadani.com/ - for Nicolas visit http://www.nicolasfuhr.com/

Wyoming Air Company

Wyoming Air Company

It's April 1st, the day where we should fool ourselves a little for a change. Instead of looking at what major brands are doing, we took a closer at the Wyoming Air Company, watch the video to see what is it all about. What I've enjoyed the most about this project is the care to every single detail which makes it even more convincing. A fun & beautiful production by TMBR     Everything in life can be tied back to a single breath of air. Namaste - Nimbus Mayweather (adsbygoogle = window.adsbygoogle || []).push({}); About Wyoming Air Company In a world of carbon emissions and greenhouse gases, Nimbus Mayweather made it his mission to bring craft bottled air to the world. He spent years nomadically wandering for the freshest, purest air on the planet. At the base of the Grand Tetons, Nimbus finally found what he had been looking for. Air so pure, so pristine, that with a single breath, a state of total euphoria enveloped his being. It was in that moment that Wyoming Air Co. was born. Nimbus couldn’t be more proud to now share that experience with the world. A portion of the proceeds from sales generated on this site will be donated to help support our National Parks and open land conservation efforts. For more information: https://wyomingairco.com

Adrian Iorga Branding

Adrian Iorga Branding

Adrian Iorga is an independent graphic designer currently working from Bucharest and collaborating with people and companies from all around the globe. He created a beautiful personal brand work and shared a bit of the behind the scenes and a bunch of examples of applications of the new visual identity. The prime intention behind the rebrand process was less about the individual and more about creating a visual condensation of the style and distinctive features found in his work. For more information check out http://adrianiorga.com/

Family Distillers Packaging and Branding

Family Distillers Packaging and Branding

There's never enough posts about branding, especially when there's packaging design involved. Hired Guns Creative was hired by the Family Distillers to help them bring their product to the market. We are talking about moonshine. By reading about the project and the history behind I can't even imagine how much fun they had during the design process. Call Family Distillers have been expertly distilling and illicitly distributing moonshine for 7 generations: since the 1860s. Their history begins with Reverend Daniel Call, who developed his own brand of whiskey behind the counter of his store and famously taught Jack Daniels the art of distillation. The Call Family name is well-known in the region and tales of their exploits abound — their domain of Wilkes County, North Carolina is rightly known as the Moonshine Capital of the World. Willie’s grandson, Brian Call, has most recently taken the wheel as the head distiller of Call Family Distilling. He decided to bring his family business into the modern era, finally making their sour mash moonshine available legally. When Brian and his nephew Brad came to us for branding and packaging, we were tasked with paying tribute to 150 years of family moonshining history. By the 1940s and 50s, the notorious Willie Clay Call was running hundreds of gallons a night in his legendary car without being caught. The Call Family brand is headed by a crescent moon, which serves both as a monogram for the Call name, and as a symbol of the family’s long years of running whiskey by moonlight. White bolts cross beneath the moon, an echo of Willie Clay Call’s thunderously loud car, whose vanity plate boasts “White Lightnin’.” The combined shapes of the lightning bolts under the crescent moon recall a skull and crossbones, evoking the illicit and dangerous nature of moonshining, as well as moonshine’s notoriety as a potential poison when not distilled by expert moonshiners For more information check out http://hiredgunscreative.com/

Kuberg Visual Identity

Kuberg Visual Identity

Branding systems have always been inspiring to me. I don't have the chance to work on this kind of project anymore but I have a profound admiration for not only the projects but the designers behind them. Kuberg is a good example, with a smart and strong symbol. KUBERG is a Czech based producer of electric motorcycles. All of their products are built and engineered from scratch by using up to date technologies. Their range of models are fit to both young riders and adults. - "We - Marka Collective had the opportunity and pleasure to work with Kuberg's team and develop their brand identity." For more information check out the Behance profile

Legurmê Branding & Packaging Design

Legurmê Branding & Packaging Design

Legurmê is a gourmet antipasti brand that targets young consumers with busy routines that seek high quality and convenient products. The colors differ the flavors of each antipasti, forming a collection of harmonious labels. Let's take a look at their beautiful branding & packaging design. Designed by Brazilian creative studio IndustriaHED. The name Legurmê is a mix of two words, “Legumes” Portuguese word for Vegetables and “Gourmet”, a cultural ideal associated with the culinary arts, word with the letter “t” mute and "Puro Sabor” that means pure taste or pure flavor.

Hello World - Programmable Visual Identity

Hello World - Programmable Visual Identity

There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points. The exploration process for me entails a pencil and paper but some people go the unconventional route and that doesn't mean they are wrong. Chiun Hau You shows us how to use programming skills to generate a pattern that he used as base of his branding project. Chiun is a design student and self-taught programmer. He's been experimenting with his coding skills to assist on his visual identity design workflow. Here's the link of his program on Codepen, it's open source! http://codepen.io/chiunhauyou/full/qbeyqe/

BP2024 Budapest - Branding

BP2024 Budapest - Branding

Every four years we have the summer olympics to look forward to, one of the most important sporting events in the entire world. For each one of these events there's the mega investment not only on infra-structure but also marketing and branding. We have seen great work done in terms of branding, some very polemical, like the London 2012, however it's always awesome to see what designers come up with for the candidate cities. For this post I want to share the branding project for the competing candidate city of Budapest. One of the most striking things about this work is the simplicity and,  dare I say, elegance. The project was created by Attila Ács, Lili Köves, Kiss József Gergely and Eszter Misztarka. BP2024 Budapest is proudly competing as candidate city to host the 2024 Olympic Games. In our proposal for the candidacy's identity we merged the capitals century old heritage and its future aspirations of change and growth. For more information check out the Behance project.