We have witnessed many major rebrands lately, we can't help to think about Instagram or DC Comics for example. As designers, of course we'll share our thoughts on the matter of the rebrand, it's part of being a good critique and trying to understand what was their concept behind. But we do tend to forget that foremost, people don't ever like change. It's a common reflex but changes are part of an adaptation. Many big companies don't do rebrands just for the fun of it. No! There's a strategy, marketing, social media departments involved on how they should see the important future of their company. We are taking a closer look to the recent update/redesign from the folks at Eventbrite. How do we modernize and refresh our brand without completely changing it? How do we create a visual system that allows for more creativity and expression? How can we build a design system with purpose and meaning and have it be sustainable? The whole design team has worked exceptionally hard on developing these preliminary building blocks of our brand design system. And even though they may seem simple, a lot of care and thought went into their creation. We know that these beginning pieces are not some sort of conceptual masterpiece, but that was never our intention. This was a collaborative effort between Brand and Product and UX Design to create something that we could actually use in the evolution of our design system — and something we could call upon to express the personality of the brand. What's Evenbrite? Eventbrite is one of the largest self-service ticketing platform, they built a platform to allow anyone to create, share, find and attend events. From music festivals, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions — you name it! More about this article: https://blog.prototypr.io/eventbrite-design-an-evolutionary-process-ae4f7cc3949b#.2jr4rrhcr.
Starting the week with some beautiful editorial design and branding is always a good omen, at least we will get inspired and will thrive to do our best during the new week. For today's post I will feature a project title Athena, it's for a olive product made of natural ingredients. The work was done by Ana Lucía Valderrama and Marina Zertuche, both of them from Monterrey, Mexico. It's a student project, and it's not very recent, proving that good design is indeed timeless. Athena is an olive product brand made of natural ingredients, designed for gourmet kitchen, specially for chefs. The proposal aims to stand out the brand’s values (elegance, exclusivity and purity) and to create a tangible experience between the customer and the product. The naming is meant to relate to the goddess Athena, whom according to the greek mythology created the olive tree. Athena’s gift was used for light, heat, food, medicine and perfume. For more information check out the Behance page.
I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works. The branding and presentation works the same way. The project I want to share today illustrates that very well, it is the Molekule branding and visual identity designed by the folks at Character, a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands. Molekule is on a mission to eliminate indoor air pollution for everyone, and in every home. Their story began when a renowned scientist named Dr. Yogi Goswami searched hopelessly for products that would help his son’s debilitating asthma. Faced with air purifiers that made vague claims and had little effect, he turned to his own research in solar technology to find a better way to clean the air. Today, Molekule is the first air purifier that doesn’t capture pollutants—it eliminates them. “Considering the product’s ability to deconstruct our air on a molecular level, we wanted to translate a feeling of clarity.” - Claudia Di Martino / Designer For more information check out http://charactersf.com/
Our good friend Jon Contino has been a long-time comer with always inspiring and great projects to share on Abduzeedo. Today we are sharing his work with The Hidden Sea where he was involved in everything from the brand’s identity, from lettering, illustration, and logo, including all the bottles, website, packaging and even a brand film. Art directed with Co Partnership to bring this stunning identity together, hope you will enjoy! Jon Contino has been collaborating with The Hidden Sea since the brand was born out of the ancient landscape of South Australia. Acting as the company’s Creative Director, Jon has concepted and designed everything for the brand’s identity, from lettering, illustration, and logo, including all the bottles, website, packaging and even a brand film. About Jon Contino Jon is a busy creative director and also a master when it comes to pen and paper. He's also the founder and creative director at Contino Brand and also the co-founder, creative director over at CXXVI Clothing Company. For more information: http://joncontino.com and also check out http://satelliteoffice.tv .
I mostly do think a lot about our waste and how we should recycle things that we use every day. Not to a level of being an extreme cheap stake but to be aware of common good practices for a better future. This is why I am totally digging this package design by Fanny Löfvall, Nanna Basekay and Oliver Sjöqvist. They made the package design with the design thinking of being more eco-responsible, playful and practical at the same time. Small details that truly make the difference for this project. We wanted to avoid using a bag as a solution and therefore created a design where you can stack and attach packagings on top of each other. The packaging to chopsticks are used as handles. In the middle of the pack you can see a perforation that makes it very easy to open up and take out the chopsticks. It is a unique take away box that gives the customer a more personal and premium experience. Credits Fanny Löfvall Nanna Basekay Oliver Sjöqvist
Living in Montreal, Canada, I started seeing this print campaign popping all around town and I can't deny that the colours are just attractive and vibrant. I got curious about who was the people behind this work and after a little search; I discovered it was a collaboration work between Gabriel Lefebre, Rachel Lecompte and more. We've featured their work before on the blog, it was just pleasant to revisit their latest project. Hope you will enjoy! Credits Client: Piknic Electronik Concept, Copywriting and Art Direction: Rachel Lecompte and Gabriel Lefebvre (ethos) Photography: Virginie Gosselin (Zetä Production) Retouching: Lucas Bayzelon (Visual Box) Production: Steve Desmarais Painter: Marianne Stratis For more information about Piknic Electronik: http://piknicelectronik.com.
Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria. Sofia Luxury Residence is a high-class residential building in onе of the central neighborhoods of Sofia, Bulgaria. The project goal was to create the entire branding and deliver a responsive website where potential clients can gather information about the building. HYPE Agency is a design studio from Sofia, Bulgaria. They are a creative team passionate about designing & developing digital solutions that simply work. For more information check out http://www.hihype.com/
The awesome folks from Moniker had a request to create posters of the Designer Fund Bridge Speaker Series. Where they would invite legends like John Bielenberg, Wilson Miner and more. To speak about a wide range of topics from leadership and trends. I personally love the graphic design style of this project for the main reason that you can clearly see that is handmade. The concept with the mix of colours are just so appropriate to the reflection of the talks. About Moniker Moniker is a design and branding studio based in beautiful San Francisco, USA. Over the years, they managed to work with brands like: Coca-Cola, Google, Android, Herman Miller and more. For more information: http://monikersf.com.
I saw the Tracktion project on Dribbble and I liked the way they constructed the symbol. It reminded me a bit of some of the Google Material Design work and the wallpapers for Android. It's a simple form with basic shapes that create a nice perspective. The branding system also looks really good and definitely worth it to get a post here on ABDZ Tracktion is fully responsive and cloud based for maximum accessibility on mobile and tablet devices. All data and communication is secured employing the highest standards of encryption. Trackion is design to be flexible and user driven allowing easy integration into existing leadership development and change programs. For more information check out the Behance post
Good Design Is Long-lasting, Dieter Rams stated that on his ten principles of good design. That can be validated by looking back at old projects that we worked on as well as other people's work. For some reason I ended up browsing a project that caught my attention, it was an old one by empatía, a design studio from Buenos Aires, Argentina. They created the branding and visual identity for SdM™ and despite the almost 4 years, the work they did look as fresh as if it was done today, especially the digital examples. Identity design for Multimarketing Company based in Mexico, operating in a global marketplace. Sdm services are highly valued by a huge number of companies because of the high quality and leading work. Our task as a branding studio was to communicate the company spirit. Following strategic steps with our client, our creative team develop conceptual themes for the brand. Focus, Perfection, Accuracy, Leadership, Innovation, Strength. The simplicity behind the brand enables high legibility and comprehension. Concise visual elements to communicate the company values and guiding concepts. The combination of a minimal environment and highly saturated brand color creates a brand with real visibility and recognition. For more information about empatía, check out http://www.helloempatia.com/
I posted a few times already about what I believe are the new trends in web design and the project that Hachetresele Studio created for Zona de Proyecto. N21 illustrates that quite well. I know it's a graphic design project but I have seen designers adopting and translating that style to the web with great success, especially with the use of parallax and other scrolling effects. Check out how the elements are organized in the layout and pay more attention next time you browse through Dribbble or Behance and you will see what I am talking about. The script Brand identity development and style manual design. Creative direction, Art direction and design for an architecture magazine. The publication is about architecture in Argentina and Worldwide trends. Social media content development and corporate stationery design. The scene Day 0. A design scheme. A magazine cover with a main figure for the next 90 days. Next, a new scheme and new upcoming figures. 30 days turn into 60 and 60 into 90. Time for the next issue. Their pages are a window to the world. New trends make their way through what’s going on here and now. Each edition features unique spaces that speak of unique artists. Innovative diagrams are completed with simple lines and sophisticated finishing. Neutral colors and minimalism express themselves in these exclusive pieces. For more information about Hachetresele Studio check out http://www.h3lweb.com/
Rambling Muse is a brand and digital identity created by Socio Design, a studio from London, UK. I have been posting a lot about this area of design because I believe that the maturity of the work, especially in terms of simplicity is something that product designers should try to replicate on their products. This project in particular showcases a simple and yet elegant logo and beautiful business cards. Socio design is a Graphic Design agency. They work with a diverse range of clients, from start-ups to multinationals, creating memorable design that grabs target audiences, builds brands, and ultimately achieves results. For more information check out http://sociodesign.co.uk/
If there's one thing that really inspires me is brand identity projects. I told this millions of times but every time I see a new branding project, or a visual identity manual that is beautifully done I get excited and need to share here on ABDZ. The project I feature today is for the Studio South, a specialized design consultancy based in Auckland, New Zealand. For more information about them and to check their full portfolio of work check out http://studiosouth.co.nz/ As part of our new name and website launch, we re-developed our brand identity. Our aim was to create a clean brand that reflected the progression of our portfolio and approach. Each aspect of the project was carefully considered, paying extra close attention to the execution of all collateral. The new name was announced to new and existing clients, friends, suppliers and partners at an event in our home environment, Ponsonby. Photos from the night can be found in the Journal.
Designing the visual identity of a business is always very challenging, there are so much to consider and tons of subtleties. I feel that for some industries that task can be even more daunting, one of the I believe it might be designing the branding of a restaurant. Ines Vieira shared a good example on her Behance profile. The project is for the Cruel Restaurant in Portugal. Project description Taking into account the restaurant's concept, the brand starts with an impacting typographic logo with considerable visual weight. The harsh cuts on the typography mirror the menu's concept, while still reflecting its sophisticated clients. The color palette and materials were chosen with the intent of extending the experience; one that must be felt with all four senses. Life can be Cruel. Eat and forget it.
Daniel Barkle is a multi-disciplinary designer, currently based in the South West, UK. He likes to be involved in most areas of design, but has a real passion for producing dynamic brand solutions that incorporate interactive strategies. He has a quite strong portfolio, with the classic minimalist/swiss style present in most of his projects. One of the projects that caught my eye and made me post about it was the San Serif Vol.1. I like the black background with white elements and how he plays with simple effects but yet achieve awesome results. Daniel' words about the project I have designed a collection of typography posters, devoted to a selection of notorious Sans Serif typefaces that have heavily influenced me since I began designing. My recent trip to the 'Bauhaus Archiv' in Berlin inspired me to explore the form of typefaces and to research the history of typographers. I took a closer look at the heritage of Sans Serif typefaces and from my research, I came to the conclusion that practice of typography is beginning to be taken for granted, particuarly at an educational level. My aim for this project was to deliver a message that was visually interesting, but also educational. I'd never really come across any decorative typography posters that pay tribute to individual typefaces, particularly ones that can be framed and displayed on walls - so I decided to create a set of my very own. My ambition for these posters is that they are displayed in the presence of young, learning creatives. I want them to be in the presence of evolving creative environments such as school class rooms, university work spaces and creative offices to fundamentally promote the importance of typography in a decorative, eye catching manor. I want people to replicate my experience with typography, by taking the time out to learn about the history, practice and execution of typography and to not take it at face value. For more information check out https://www.behance.net/Danbarkle
We featured branding and visual identity projects for all sorts of business and industries however I think we have never posted about the fashionable socks business. Thats' the case for the Eleven46 project created by Dawid Cmok. He was nice to share with us on his Behance profile a bit more of the project and we had to feature Eleven46 is a Belgian company specialized in making fashionable socks. The designs are made at their Brussels HQ and made with the finest precision in Italy. They are still pretty young. They are available in stores and online on www.eleven46.co. Eleven46 refers to the smallest and largest size in socks (standard sizes). That's why we found it original to take that name. We tried many other options but this one sounded the best. We knew it was going to be challenging but people are liking the name more and more About the designer Dawid Cmok is a creative from Zabrze, Poland. He earned his MFA in Graphic Design from the Academy of Fine Arts in Katowice. He is known mainly for his visual identity projects. Dawid has been working at a creative agency in Katowice. He specializes in typography and logo design. His works have been published in many books and magazines dedicated to graphic designing For more information check out https://www.behance.net/dawidcmok
Cirgráfica is a Brazilian company in the publishing and high quality printing industry. The company's perception was unclear and did not have distinction among its segment, and we needed to divert us from the common visual paths taken for print companies, to convey a new perception for Cirgráfica. Moreover, with digital convergence appreciation of quality print needs highlighting. The overall concept for the project was simplicity, the main objective was that the user experience was much more sensory than visual. With that in mind, we used a simple logotype, timeless, which adapts easily to all kinds of surfaces. Still considering the sensory matter, we have developed some icons inspired by the graphic print markings and the operation of large printing machines. The icons were designed so that we could explore them in various types of graphic finish, and on them, we would use every print finish possible to explore sensoriality among the print samples material. We developed a graphic system to be used at different times so that viewers can feel the different types of graphic finishes. As a practical example, we have the custom cards with a sheet of each finish and material used in it, so the customer that is not familiar with printing finished has a perfect sense of how it will look when printed. CREDITS Creative Direction / Design: Braz de Pina & Rodrigo Francisco Brand Strategist: Luís Feitoza Design Development: Verônica Sauthier & Murilo Pascoal Product Photography: BR/BAUEN Social Strategist: Frank Michael Copywriter: Ana L. Machado Print Production: Cirgráfica For more information check out http://brbauen.com/pt/