We are showcasing a branding (rebrand) of Vonhof Cycles who makes small batch of bicycles by hand. Based in Hoboken, New Jersey; they focus their product and brand on great design, high quality material and exceptional customer services. I really enjoyed their mindset as I quote: "We’re not bogged down by distribution chains, forced obsolescence of model years, sales gimmicks or real estate investments. We stock only what we need, which saves us and our customers money." The recent rebrand has been done by the folks over Franklyn, a creative studio that strives a boutique approach for global brands and startups. Based in Brooklyn, NY, they have worked with brands like Disney, Airbnb, Google and just to name a few. For the past three years, Von Hof has created small batch, steel bicycles by hand in the USA with like-minded partners such as Metal Guru. The new road bikes perfectly exemplify their mission to make custom quality frames accessible to a broader market at reasonable costs. Credits Rebrand by Franklyn
Spoonlancer is a a freelance designer currently based in Fukuoka, Japan. He has a set of beautiful logo design projects on his Dribbble page that are for us a great source of inspiration. The range of styles is something to be definitely highlighted, from simple lines like a giraffe or a frong eating a fly to more classic/vintage looks like the amazing Book Keepers one. In addition to that there's very smart ideas like for the Breakfast Bear, the bear nose is a fried egg. There's much more to get inspiration from his work and that's why we are featuring them here on Abduzeedo. It's important to notice that despite the fact we have been focusing a lot on design system types of projects, like UI/UX and branding, we truly admire and will always feature all types of projects that inspire us. This post on logo design is a great example and we look forward to posting more on logo design. If you have any recommendation, please don't hesitate to share it with us. For more information about Spoonlancer make sure to check out his Dribbble page at https://dribbble.com/spoon-lancer Logo Design
We are featuring the work from Rita Goulão from her art direction and branding works where lettering and typography shines on every single piece of work. Based in Barcelona, aside from her work, you can definitely tuned in to her monthly radioshow at Rádio Quântica. A designer and a DJ both together for a great combination of graphic design with a musical flair. Hope you like it! Via Behance, this is the work from Min (1988) aka Rita Goulão who is an artist and designer based in Barcelona, Spain. Working mainly in design, illustration and also music, you can definitely follow her experiments with typography and lettering on her Instagram.. As a DJ, she's part of Monster Jinx, an independent label where she worked as graphic designer and art director, and now occasionally collaborates with. She also leads a monthly radioshow at Rádio Quântica, Mineralogy, where she shares her music selections with the rest of the world.
Let's take a look at a branding & art direction project by Size Agency about the Family Takes Book through its identity, branding and graphic design. Reading stories for your kids is a part of parenting that we somehow neglect with the age of technology. It's definitely easier with tablets or phones for interactivity but somehow it's always good to keep our roots. Published on Behance, we are featuring the work from Size Agency who is a studio based in Zagreb, Croatia. I loved how they put an accent on typography across their work, definitely give them a follow. Family Tales is one of the most exciting UK startups that connects parents directly with writers who make personalized stories for their kids. Credits Marko Cvijetic Andrej Virant Sadiković Jurica Koletić Ivan Fistric
Type of Tape is a project of experimental typography with the purpose of giving more visibility to the personal design initiatives that are created in Colombia. The project was created and originally shared by Lully Duque and Laura Cárdenas on their Behance pages and it's one of this projects that in addition to being beautiful, has a big social impact. It originated from the fact that the capital of Colombia, Bogota, receives thousands of people from all over the country, as well as from abroad, who are looking for new opportunities. In a country which has been affected by war for more than 50 years, the majority of people arriving in the capital are victims of the armed conflict who are trying to rebuild their lives. Given the cultural diversity that converges in this single city, Bogotá is considered "Nobody's city". The main interest of Type of Tape is to highlight Colombian expressions that make people from other Colombian territories feel like they are at home. We want to remind them of their roots as they move around the city, expose our national culture and preserve our dialect and idiomatic expressions. The general message is to let all those people coming here know that they also belong in this city and contribute to our culture. Moreover, the authors deeply believe that through their interventions they can turn ordinary spaces into special places that people enjoy contemplating and this is why they decided to use public spaces as their showcase. Additionally, this project has strengthened their passion for typography and has proved to be a very enriching practice in their work as graphic designers and visual communicators. Being a project that was developed with such affection, we soon made the visual identity of Type of tape, which obviously is based on a typographic development on a grid. The same system that we use to make our interventions on fences. Typography
Vertentes is a branding and visual identity project created and shared by Johnny Brito on his Behance profile. The work was done for the partnership of him and the photographer and artist Maria Clara Feitosa. They wanted to join forces in order to promote the discipline and boost their creative efforts to produce even more quality work. The brand reflects this quite elegantly with simple forms that create two letter "V"s superimposed. Alongside it the logo, it was created a set of collaterals and visual identity kit to support the effort. Check out below the fold to see more details. Johnny Brito is a graphic designer and illustrator based in Sao Paulo, Brazil. His focus is on branding and visual identity systems despite his passion for symbols, colors and music. Johny is also married with Maria Clara. Branding
Summerhill Market is a branding and packaging design project shared by Blok Design on their Behance profile. An acknowledged game-changer in the grocery business, family-owned Summerhill Market is renowned for the superlative quality of its prepared foods and unique products. A new identity was needed to reflect its progressive spirit while retaining the personable quality that had made the shop a cherished food destination. Along with the logo, we re-designed Summerhill’s entire packaging system, including developing several of its in-house product lines. A monogram honours the store’s heritage while the line “Your Other Kitchen” reinforces its role in customer’s lives. Packaging design About Blok Blok is a design studio specializing in brand identities and experiences, packaging, exhibit design, installations and editorial design. Now here's what we REALLY do: steep ourselves in the world around us, seek out the normal, the abnormal, the mundane, the exciting, the current, the obsolete, the inspiring, the disheartening and then use what we see to create surprising, compelling ways to move people. And we do it by collaborating with highly talented thinkers from around the world, taking on initiatives that blend cultural awareness, a love of art and humanity to advance society and business alike.
Let's take a look at this branding that involved packaging, logo design and label design as well. Named Befresh, it's an organic product designed by Erik Musin and Timofey Popandopulo. I loved their minimal approach on the packaging with icons that will define the ingredients inside the bottle; it's a simple way to present instead of having that plain description label which is still there but I am pretty sure it has been simplified. Give it a look! Published on Behance is the work from Erik Musin and Timofey Popandopulo who are both based in Saint-Petersburg, Russia. Erik is designer focusing his work into illustration, lettering, logos and branding; as for Timofey is into cgi, digital art and sculting. The new befresh brand - was developed a logo, packing, the label. Credits Erik Musin Timofey Popandopulo
Bunny Hill is an branding and packaging design project created and shared by Pavel Emelyanov, Irina Emelyanova and Anatoly Vasiliev on their Behance profiles. Bunny Hill is an online shop of toys and goods for kids interior, focused on beauty and quality. All products are made from sustainable materials, according with the highest international standards. They are created with love and care about kids, but perfect for adults too. The art direction translated that in my opinion, with a super simple and elegant visual language. The range includes a large selection of goods from Scandinavian brands. This was the starting point for branding identity design. Simple and clear logo got smooth and rounded shapes. White color, inherent in the traditional Swedish design, imparted shining, warm and friendly atmosphere. For Bunny Hill there were also refreshed packaging concept and official website. Art-direction and packaging design: Pavel Emelyanov Photo set: Pavel Emelyanov, Irina Emelyanova Photograph: Anatoly Vasiliev Branding and Packaging Design
Wyre is a branding and visual identity project shared by Ramotion ✪ on their Behance profile. It's really nice to see the process behind the constructioon of this visual identity system and how some decisions were made during it. Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling. Brand Attributes Each process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best. Branding We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified. After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each visual identity process. Ramotion is UX design agency and branding firm specializing in visual identity, mobile apps, and web design for startups and businesses. For more information check out https://dribbble.com/Ramotion
Let’s take a look at this visual identity & graphic design work by Hojin Kang in collaboration with Sebastian Haus for Feiner Herr; a street food startup that is all about pancakes with a twist. I really appreciate how the approach totally fits with what Feiner Herr is all about from the colours, product, the chef and that fancy looking truck. Hojin totally nailed it, hope you will enjoy! Published on Behance, it's the work from Hojin Kang. He is a designer based in Berlin, Germany; focusing his work into art direction, graphic design and branding. Hojin is also the co-founder of a visual collective called: LDMA. Feiner Herr – pancake moderne, corporate identity for a street food startup, based in berlin
Grindal & Patrick is a branding and print design project shared by Mildred & Duck on their Behance profile. It's a simple branding for a law firm, but that doesn't mean it's ordinary. In the end it's all about the presentation and I think Mildred & Duck do an excellent job at focusing on the details of the print quality, paper, emboss and colors. I am a fan of this type of project because at first it seems easy to be done, but when you try, you realize that it's much harder than you assumed. In my case, most of the times, when I try to create something simple, there's always this feeling of that design is not complete, something is missing. Anyways, check out this beautiful branding project. Grindal & Patrick is a law firm that take a unique and modern approach to their practice. We created a visual identity to personify the firm’s philosophy of transparency and clarity, using a color palette that is contradictory to those typically seen in the industry. The resulting identity is warm and approachable, with letterpress finishes and tactile paper stocks, balanced with a simple and honest visual language that reflects the Grindal & Patrick ethos. Branding and collaterals Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. We design for print, digital and environmental media, creating solutions that communicate and connect with people. For more information check out: http://mildredandduck.com/
VITS MEDIA is a branding and visual identity project created and shared by G'DAY on their Behance profile. VITS MEDIA is the user-focused transformation agency located in Vancouver. They specialize in design and UX strategy for digital products working with global clients and start-ups. The logo captures a bit of the movement, especially with the word-mark, which also has a nice stencil feel. The logo graphic is derived from the first write, brand creative fonts and graphics are abstract expression technology information transfer, using a clean blue flag so full of technology and futuristic. The logo conveys a clean, concise and Science image. It exemplifies the brand DNA of "individuality". It is an integral part of visual applications of the brand image and serves an extremely important purpose. Branding and visual identity About G'DAY G’DAY is a design company located in Shenzhen,“ The City of Design of China”,with global vision and a professional team, we focus on the brand innovation and assistant the development of our customers. For more information check out http://www.g-day.net/ In G’DAY, we believe the concept that "design up-grade the brand”. We can offer all kinds of solutions for the specified requirments of the clients such as logo design, VI optimization and media publication...
ISEM® (B-side @Interbrand) is a branding and visual identity project shared by Jon Orta on Behance. There's not much information about this project, however I love the graphic patterns and the rationale behind them. I also have to highlight the simplicity and elegance of the system created. From the graphic concept to the end result you can see clearly the designer's process and thinking. Simply beautiful. Jon Orta is a graphic and strategist brand consultant. He thinks the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision. For the past 13 years he's worked at Sol Consultores (Mexico City), Interbrand (Madrid), Branward (Barcelona) & Lambie-Nairn (Mexico & Central America). For more information check out http://www.jonorta.com/ An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences). Branding and Visual Identity
We would like to feature the illustration / branding work from Mexican-based graphic designer and letterer named Animal Pharrell for Tigre de Revolución. From the logo to the packaging, I really like his colourful approach and play with elements of flowers across the branding that truly reflects the colours from the restaurant. Anibal Pharrell is a graphic designer and letterer based in Mexico City, MX. Currently working as a digital art director, he focus his work in typography, graphic design and art direction. You should definitely give him a follow on Behance. Branding para taqueria Mexicana El Tigre de Revolución
Milk Packaging is a packaging design, branding and graphic design project shared by Erik Musin on his Behance profile. I have seen and posted quite a few packaging design projects for milk carton but this one from Erik is probably the coolest. At least it's the most elegant in terms of simplicity and clever by the way he uses the pink color for the lid. There's not much to add from my side in terms of description, you have to check it for yourself, so just scroll down and enjoy it. The goal was to develop a sing/emblem and a package. I ran into a situation that I always forget to close or even lose cap of a package,so the product often become spoiled. It was kinda like paranormal activity to me. But I don't want to accept this so I put myself a task to fix that problem . I took as a basis a sign,designed by me - it was a simple form of a circle, because I want to represent the simpleness and functionality, so the cup of milk could be opened and closed in one motion, and without twist-off caps Erik is a a freelance graphic designer based in Saint-Petersburg ( Russia ), focused on illustration, lettering, logos , branding. For more information check out https://www.behance.net/erikmusin Branding and Packaging Design
We would like to share this branding project by Erik Musin for a kitchen bar named Porter. Like mentioned below, his 3d/cgi approach adds a unique style to his stationery work also for a presentation. Something that particularly caught my attention was the attention of details on his work for the visual design of what’s outside the restaurant with the signage and vinyls. It’s a small detail in the process but it does define the professionalism of Erin’s experience. Published on Behance is the work from Erik Musin who is a designer currently based in Saint-Petersburg, Russian Federation. Throughout his freelance work, Erik works mainly in graphic design, branding and art direction. I really enjoy his 3D/CGI approach to his work, it makes everything standing out from the crowd. PORTER – dark beer with characteristic wine smack, strong aroma of malt and saturated taste at which at the same time there are both a sweet, and bitterness. Also the name comes from a look a stake — the porterkhaus-stake which is cut out from a lumbar part of a back in the field of a cutting rib-steak. The name is associated with England – the homeland of beer and a stake.