articles on

Logo Design Process: Marvel, a Prototyping and Collaboration Tool

Logo Design Process: Marvel, a Prototyping and Collaboration Tool

We would like to share this logo design process from our good buddy Paul von Excite who has done a tremendous job at redesigning the new Marvel logo through a custom logotype. From the sketching to the final result, let's follow an in-depth process through his words. I would like also to mention that it is the logo of the Marvel app, a prototyping and collaboration tool not what some of you might think! Paul von Excite is a designer that specialized his work into branding, lettering and logos. Located in Utrecht, Netherlands, we have featured his work before on ABDZ, make sure to follow his work on Behance and Dribbble. Marvel's co-founder Murat Mutlu reached out to me for a logotype refresh. I quite liked the old logo actually. Next to being awesome, Murat was pretty clear in his intend for style direction and after a quick call I was excited to get started. The goal was pretty clear, the new type needed to resemble a friendly, fun yet professional character with lots of personality and energy. The Marvel type also needed a stand-alone "M" character for smaller display usage.   In Paul's Words As mentioned above the goal was pretty clear which made the hunt for inspiration much easier. I had a clear view in my mind on how the first sketches should look, image below was used as a reminder while sketching. Work included from Nick Slater, Sergey Shapiro, Mark Caneso, Leo Gomez and myself.   Sketching Actually took a lot of inspiration from the previous Marvel type, especially the "r-v" and "v-e" connection were interesting to explore further.   Murat was a big fan of the angled versions as it resembled an energetic character. In the following image it was time to reflect on the type and see what needed improvement. The top left "M" was favourite over the bottom left "M", used Photoshop to combine the two together.   Final Sketch At this point it was time to improve the reflections of the sketch above and build the final sketch. With the above sketch underneath I used tracing paper to model the final sketch.   The counters of the "e" and "l" turned out a bit too small but left it at that and decided to go digital from here and refine it in Illustrator later.   Digital Version Below is a screenshot of the final sketch with the vectoring lettering on top. To position the characters correctly along the curved underline I started the tracing with the underline and used the underline as grid. The finished trace has a slightly less slanted curve angle, coming closer to an arch. Other aspects like kerning, stroke width and corners were also digitally refined.   Alternate Version With the full logotype done we still needed a stand-alone "M", this particular one was tricky to use because it was so slanted and angled. This caused us exploring back and forth between different "M's" but after all we maintained the original "M".​​​​​​​   The stand-alone "M" will only be used at the smallest display's, on small to medium and above sizes the full Marvel type will be used most. We modified the original "M" from the word-mark to make it fit better within smaller sizes and make it look more extinct.   Final Result Had an awesome time working together with Murat on the new Marvel logotype and really satisfied how the final result came out. Hope you like me doing this kind of articles more often, I would like to do this on a more regular basis and happy to hear your feedback for improvements!   Links Find out more about Paul von Excite: paulvonexcite.com Follow Paul on Behance And follow him on Dribbble

Graphic Design and Motion Graphics for IBM Leadership

Graphic Design and Motion Graphics for IBM Leadership

It is awesome to see motion graphics taking an important role on design teams across the tech industry. With product and user experience design evolving at rapid pace, motion designers have a critical importance in helping constructing the best interface for users. Some times a simple motion can help designers reduce the need for artifacts or components. Video-games have been doing this for a long time and little by little our day to day interfaces are getting there. This post is an example of motion graphics and graphic design used to help create and solidify design principles and branding. The project was created and shared by Ross McCampbell Buck invited me to work as an animator with their extremely talented team for an IBM project. Forty shots were created to highlight key moments from expert testimonies about IBM’s Cognitive platforms. Below are some of the pieces I animated. Graphic Design and Motion Graphics Digital is not the destination.   A cognitive bank can outmaneuver today’s market.   Cognitive experiences can scale.   Create new experiences and you create new revenue opportunities.   When people no longer want to own stuff, how do you sell them stuff?   Montage of the project by Buck. Credits Directed by: Buck Executive Creative Director: Orion Tait Executive Producer: Anne Skopas Producer: Anabella Zubillaga Production Coordinator: Alexi Yeldezian Production Intern: Sarah Berry Creative Director: Jon Gorman, Ben Langsfeld, Daniel Oeffinger Art Direction: Nicolo Bianchino, Ben Hill Design: Nicolo Bianchino, Andreas Bjoern Hansen, Kimberly Dulaney, Ben Hill, Jon Gorman, Stephen Kelleher, Ben Langsfeld, Ross McCampbell, Daniel Oeffinger, Chris Phillips, Federico Reano Animation: Nicolo Bianchino, Andreas Bjoern Hansen, Rocio Cogno, Trentity DeWitt, Daniel Dickheiser, Ben Hill, Jon Gorman, Ben Langsfeld, Ross McCampbell, Daniel Oeffinger, Alex Perry, Chris Phillips, Federico Reano 3D Modeling: Arvid Volz Compositing: Nicolo Bianchino, Andreas Bjoern Hansen, Jon Gorman, Ben Hill, Alex Perry, Carly Senora, Wei Shen Wang Lighting: Ben Langsfeld, Ana Luisa Santos, Chris Phillips Set Fabrication: Janet Kim Stop Motion Director: Jon Gorman Stop Motion DP: Anibal Hernandez Set Assistant: Harry Summers

Brand Identity for Master Padilla Auditorium

Brand Identity for Master Padilla Auditorium

There are so many ways to find inspiration, especially when it comes to brand identity. Fau Giménez shows us that really well by the super clever use of a reference on the architecture of the building to use it as element on the brand identity system. The usage goes beyond just logo, if you look at the graphic design created for collaterals and banners you will see how flexible and efficient the solution is. Product description Creation of the graphic identity of the Maestro Padilla auditorium, with the aim of creating an even greater cultural demand of the existing one and at the same time that the city of Almería bets on the design, as do the big cities like Malaga, Seville and even Granada And to be able to compete as a city of design. The project will range from the design of the auditorium brand, through the creation of campaigns related to the events that will take place, create a distinctive language where the audience can be differentiated from any event that takes place in the city, Development of social networks, and thus indirectly (or directly) improve that visual culture of design. Graphic design project in which the corporate identity and visual language of the Maestro Padilla Auditorium of Almería, located in the center of the Andalusian capital, will be designed and developed. It's a good time to create identity and make Almería bet more on design. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. I have been studying the current situation regarding graphic design of the city, and this type of projects are great to make it grow in an area that Almeria does not currently have. As I have reflected, the Maestro Padilla Auditorium needs to renew its image, which would be another reason to develop the project and create a greater culture of design in the city of Almeria. Brand Identity and Graphic Design

Editorial Design: Play, Cook, Kiss: Culinary Tricks

Editorial Design: Play, Cook, Kiss: Culinary Tricks

Happy Friday guys! We are sharing a culinary book that is everything except being conventional. Let me explain, the folks at Juicy Square did an incredible job at editorial design to express the passion for food through the pages of the book entitled: Play, Cook, Kiss: Culinary Tricks. The title says it all, the design is playful and does a play on the material too. Something we have rarely seen in this part of the industry. Mixing different mediums from sketching, typography, images and graphic design; this book is certainty a gem. Juicy Square is a studio that works mainly in graphic design, editorial design and print. Located in Vilnius, Lithuania, a city of immense allure; I love their motto about an outstanding graphic design is not only lines and figures. It must be reasonable and thought-through in order not only to be aesthetic, but also to be functional. To be complete. PLAY, COOK, KISS: CULINARY TRICKS What is the most important thing in food-making? Despite the quality products, time-tested recipes and cooking skills, it’s love. The passion. In other words – it’s courage. Being fearless leads one into the unknown areas of possibilities and sets the new plots of the future. That is the main message of the culinary book filled by wisdom and charisma of Alfas Ivanauskas, creative director and editor in chief of the Kitchen Mythbusters. It’s not just a culinary book. It’s an creative and inspirational guide in a form of diary and an album.   That is why features of it were adopted and incorporated into the creative process of the design concept. And it came crafty, detail and unique in every page – full various forms of drawings, blueprints of recipes, notes and so on. All this gives vitality to the book and makes it “alive”. Even the recipes were took out of it and places in a special extra issue to make more space for the sense of philosophical culinary quest. The task for design demanded a lot of unorthodox solutions. Therefore, the visual language is vivid in it: a few different concepts and ideas interact and strengthen each other here. Various composition techniques come hand-by-hand in this book. Check out Juicy Square's site: juicysquare.com Follow Juicy Square on Behance

Poster Event & Graphic Design: Russell Shaw AIGA Atlanta 2017 Poster Show

Poster Event & Graphic Design: Russell Shaw AIGA Atlanta 2017 Poster Show

AIGA (American Institute of Graphic Artists) of Atlanta asked brand designer and art director Russell Shaw to contribute a promotional artwork for the second annual poster show. With the theme of “Art Director’s Cut II,” they would focus on the film- and movie-inspired poster designs contributed by designers All the proceeds from the event would towards AIGA's annual programming. Russell took this genuine approach with paper cutout designs and graphic design. The result is just spectacular. Don't you agree? Russell Shaw is a brand designer and art director based in San Francisco, CA, USA. He works mainly in graphic design, branding and illustration; for more of his work please check out his Behance. I created the call for entries and promotional artwork by hand out of paper and found objects. The title “Art Director’s Cut” is an obvious play on the film industry, but seemed like a good opportunity to explore paper cutout designs of theatre signs and marquees on a messy, artist’s desk backdrop – replete with a nod to the quintessential movie snack: popcorn, which I used to create three-dimensional lettering for the event’s main title. The entire piece was assembled in real life and photographed from above to create the final visual communication in portrait and landscape orientation.   Check out Russell Shaw's site: russellshawdesign.com Follow Russell's work on Behance

Graphic Design: Marquee Light Bulbs Toolkit

Graphic Design: Marquee Light Bulbs Toolkit

I love the internet and how it made things accessible in ways that are hard to explain for those that didn't live before internet. This post is an example. As a fan of graphic design I was always exploring ways to create things in Photoshop. You can go to our Tutorials section and you will see that there are many examples of things like neon light, smoke and marquee light bulbs. Nowadays you can find everything pretty much done for you, like the  Marquee Light Bulbs – Front View 3D assets that Peter Olexa and Pete Deeezy shared on their Behance profile. It has everything you need to create your composition with those elements. I know it might not be the same thing than creating something from scratch, but in my opinion graphic design is about communication more than recreating the wheel. Description Brand new and exclusive Marquee Light Bulbs – Front View 3D style typography toolkit with 4 lettering sets, 6 grunge display fonts and lot of shapes & elements. This bundle is exclusive and first time on sale only on Dealjumbo! All these letterings & shapes are great for any print or web projects, so maybe it’s time to add something creative and unique to your typography toolbox ;) Whether you want to create original hi-res print design or just add something new and fresh to your typography collection, this bundle from TV Artworks can adhere to all your needs. You’ll find here super realistic vintage style light bulb lettering and lot of graphic elements. Just check all previews and you’ll love these unique graphics ;) Download small sample from this bundle for FREE with extended license here! Graphic design sample Assets

Graphic Design - Classic Formula 1 Inspired Stamps

Graphic Design - Classic Formula 1 Inspired Stamps

As a fan of Formula 1 I had to post about these beautiful stamps created by Paprika and shared on his Behance page withe the graphic design project titled of Canada Post / Formula 1. Paprika used some of the most iconic F1 race drives in history and designed some timeless stamps. Figures like Michael Schumacher, Gilles Villeneuve, Lewis Hamilton and of course the greatest of them all in my opinion, the one and only Ayrton Senna. In addition to the stamps there's some sort of posters and collaterals. Everything has that nostalgic feeling of races of the past. It feels modern but at the same time vintage.  I selected some images below for you to check out. Paprika is a graphic design and strategic marketing firm specializing in business communications services: corporate identity programs, branding, annual reports, brochures, catalogs, posters, packaging, environmental design, signs and websites. Paprika  has won more than 700 national and international awards for design excellence since opening its doors for business in 1991, including Aiga, Applied Arts annual awards, Art Directors Club and Type Directors Club of New York, British Design and Art Direction, Communication Arts, Coupe Magazine, Grafika, Graphex, Graphis, How International and I.D. Magazine as well as being featured in D&AD annual book and shortlisted at Cannes Lions. For more information check out http://www.paprika.com/ Graphic design

Graphic Design: a New Poster Collection Spring

Graphic Design: a New Poster Collection Spring

Quim Marin has started a poster series that really should get your attention. With a combination of graphic design and probably 3d for the mockup presentation takes the whole poster to a newer level. Here's to somebody who probably got bored with the free presentation mockups that you can find online. His series is a beauty of playful colours mixed into a CGI set that just keep you from wanting more. Check it out and hope you like it as well. Quim Marin is an art director and designer based from Barcelona, Spain. Quim has been in the business for more than 15 years. Besides of that Quim has worked and currently in art direction, graphic design, creation of advertising campaigns and more. Check out his profile on Behance. New Poster Collection Spring/Summer Project Gallery   More Links Check out Quim Marin's site: quimmarin.com Make sure to follow Quim on Behance

Stylish Graphic design and Brand Identity for Peak Running

Stylish Graphic design and Brand Identity for Peak Running

Peak® Running  is a graphic design and brand identity created and shared by Mane Tatoulian on her Behance profile. There's just too much to love about this project. From the imagery, composition, color palette and simplicity, everything seems to be right at they are supposed to be. I particularly love the black and white theme as you probably already know by checking the blog. Now, she added that great pop of color with the lime green and that adds so much more character to the graphic design, especially the posters.  Mane Tatoulian is a graphic designer from Buenos Aires, Argentina. Her portfolio is full of beautiful work like this one. She seems to really explore this type of visual language, simple, inspired by Swiss style and with excellent presentation. I just wish she could share a bit more details about the creative process. Anyways, for more information check out: https://www.behance.net/mtgd_ Graphic design and Brand Identity

Branding & Typography: Birger Jarl Event 2017

Branding & Typography: Birger Jarl Event 2017

Let's end this week with a project all about a colourful branding and typography for the 2017 edition of Birger Jarl. When it comes to vibrant colours, nobody else comes to mind than the work of Radim Malinic aka Brand Nu. For this project, Radim emphasis on colours and energy for the many poster variants, staff uniforms, merchandise and animated designs for on-screen usage. Check out the full project on brandnu.co.uk. We are featuring the work from Radim Malinic who is a creative director, graphic designer and speaker based in London, UK. Working mainly in branding, graphic design, advertising, illustration, typography and web design, Radim is a master to what comes down to colour. Birger Jarl is something of an institution in Uppsala - celebrating 15 years of excellence in 2017. Brand Nu has been part of their brand story since 2009 providing assistance with design and creative direction. Every year, it's the upmost importance to keep pushing the benchmark of what we can collaboratively achieve. To celebrate the 'teenage' anniversary, we went all out on creating a fully packed toolkit of 3D designs and variants to give Birger Jarl a plenty of assets to use across the full twelve months. Project Gallery   More Links Check out Radim Malinic's site: brandnu.co.uk Make sure to follow Radim on Instagram

Brand Identity Au Sommet Place Ville-Marie

Brand Identity Au Sommet Place Ville-Marie

We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown. For this case, there is a mixture of visual identity and graphic design of this iconic monument of Montreal that was built in 1958 by I.M. Pei & Partners. Place Ville-Marie recently launched and promoted its new 360˚rooftop experience and this is what we are now exploring. Sid Lee is a big creative firm with offices in Montreal, New York, Paris, Los Angeles and Toronto alongside with a team of 600 professionals. Collaborating in different fields of design from branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. The iconic building by I.M. Pei was inspired by the railroad on which it was built. We gave this monument a timeless new identity for a new 360˚ rooftop experience. Based on the unique architectural grid, we developed a distinct visual language that included custom typography and iconography. This allowed us to develop everything from interior signage to collateral material. Photo Gallery Credits Creative Direction - Marie-Élaine Benoît Art Direction - Olivier Valiquette Designer - Alice Ware Photography - Thanh Pham More Links Check out Sid Lee Site: sidlee.com Follow Sid Lee on Behance

Graphic Design: Awesome Variations of W Monogram

Graphic Design: Awesome Variations of W Monogram

How many times can you explore the variations of a letter for a logo or symbol? Julien Perraudin has been exploring that with some awesome results. Monogram W is a graphic design, branding and typography project that he shared on his Behance page that explore several variations for the letter W. It's fascinating to see the different directions and styles, from rigid geometric to very loose and organic forms. There's pretty much a W for every taste. I know that sounds really cheesy, so enough talk, check out some of the best Ws below. Julien is a designer from Sierre, Switzerland. For more information make sure to check out: https://www.behance.net/monome Graphic design

Packaging & Graphic Design for Christopher Nolan's Time X Space

Packaging & Graphic Design for Christopher Nolan's Time X Space

Packaging + Christopher Nolan, that's gonna be interesting right? Let's take a look at this cool packaging project by David Taehwan Lim on a DVD/Blu-ray Collection entitled: CN Time x Space where you'll get movies from his filmography: Interstellar, Inception and Momento. Knowing the mind blowing vision from Christopher Nolan, I loved how this project takes that very same approach with the colour, material and overall design concept. Taking us literally through time and space! David Taehwan Lim is a graphic designer from Stillwater, OK, USA. Originally from Seoul, Korea; he wants to focus his work in packaging, graphic design and product design. Check out his site for more of this work. Collection of movies by Christopher Nolan that deals with time and space Photo Gallery   More Links Check out David Taehwan Lim's Site: davidtaehwanlim.com Follow Mikael on Behance

Graphic Design: Exotic Destinations On Earth Illustrations

Graphic Design: Exotic Destinations On Earth Illustrations

Exotic Destinations On Earth is a graphic design project created and shared by JIMMI TUAN and Bratus ™. The idea was to create a calendar and gift for students to get confident for an ESL english test. The restult is a set of beautiful illustrations about the most exotic destinations in our planet. From the desert to rout 66, there are many well-known and not so popular places, but the style and composition of the graphic design pieces are top notch. Below you can see them all.  Project description Premium IELTS is an online English preparation course, helping Planet’s student take the IELTS test with confidence. Bratus was asked to come up with an idea for the Calendar as an Appreciation Gift . These special presents will be gratefully handed to each students when they enroll in the course. Live. Study. Explore. In collaboration and discussion with clients, Bratus come up with a concept of opening opportunities to students successfully achieving high scores in future IELTS examination . Exotic Destinations on earth is a collection of various Minimal Illustrations. Through Geometry, in combination of lighting and shadow, We would like to take readers on a Journey of Mystery Places, from the immense dessert to the deepest cave Graphic design Credits Creative Director / Art Direction: Jimmi Tuan  Project Lead / Senior Graphic Designer: Trang Pham Illustration: Trang Pham, Tonbui  Support Designer: Huynh Co Account: Thanh Diem, Hien Nguyen Client: IELTS Planet Design Agency: Bratus 

Motion and Graphic Design: Grand Yellow - On My Way

Motion and Graphic Design: Grand Yellow - On My Way

Grand Yellow - On My Way is a motion and graphic design project shared by Akatre studio. There's so much to love about this project, especially the abstraction and the sort of surrealist mood created. Below you can see some of the stills but I also recommend you to check out the video.  Akatre is a creative studio founded in 2007,  in Paris, by Valentin Abad, Julien Dhivert  and Sébastien Riveron. The trio works  and expresses themselves in graphic design,  photography, typography, video, artistic installation and musical creation  for institutions in art, cultural, fashion,  media and luxury. Graphic design stills Motion design Grand Yellow, "On My Way" from Akatre on Vimeo. Credits Directed by Akatre | akatre.com Music: Grand Yellow (Dify Records) Executive production by Wacko - Première Heure  Post-production by St-Louis Post House Editor: Jean-Philippe Mure 3D Artist: Jonathan Chaillot Flame Artist: Mathieu Caulet Grading: Sylvain Canaux Post-producer: Jean-Marc Raygade  

Editorial Design & Branding for Tokyo Bousai

Editorial Design & Branding for Tokyo Bousai

Let's take a look at this editorial design & branding project for Tokyo Metropolitan Government by Nosigner. There's a high importance of user friendliness in Japan, this might a good subject for another article but let's not derail for now. This book has been created to help citizens to be prepared in case of a disaster and has been distributed to 7.5 million households. Two things I love about this design, first the colour to make very distinguishable and the manga comic illustration approach to be super easy to follow. What do you think? Behind this project, we have the work from Nosigner who is a design firm based in Yokohama, Japan. I love the definition of their name who means: "professionals who design intangible things". You should definitely follow their Behance. The Tokyo Metropolitan Government has compiled a manual for disaster defense called “Tokyo Bousai” (English title “Disaster Preparedness Tokyo”). NOSIGNER is in charge of its design and edition collaborating with DENTSU INC. In order to help households get fully prepared for an earthquake directly hitting Tokyo and other various disasters, the book is distributed to 7.5 million households. The stripes with color Yellow and Black as a warning icon will help you to find the book easily even in the case of emergency. Also, illustrated with a manga comic which will give you a simulated experience and easy-to-understand information on how to prepare for and respond to a disaster, it helps to get the attention even from people at the low level of consciousness for disaster defense. Photo Gallery   Credits Art Direction: Eisuke Tachikawa (Nosigner), Ryosuke Sakaki (Dentsu Inc.) Graphic Design: Kaori Hasegawa, Andraditya D.R.(Nosigner) Edition: Ryosuke Sakaki (Dentsu Inc.), Eisuke Tachikawa, Kaori Hasegawa (Nosigner) Illustration: Okamura Yuta Client: Tokyo Metropolitan Government Collaboration: Dentsu Inc. Photo: Kunihiko Sato (Nosigner) More Links Check out Nosigner Site: nosigner.com Follow Nosigner on Behance

Brand Identity & Graphic Design: Máxico Identity

Brand Identity & Graphic Design: Máxico Identity

This stunning brand identity is the work from Monotypo Studio for a travel agency that promotes organized trips into magical villages in Mexico like Tequila, Patzcuaro, Morelia & San Miguel De Allende. Looking at the overall branding itself, you can't help but appreciate the approach at their handcraft use of texture and printing material with that gold foil. All together to create such a patrimonial and historical look at the pre-Columbian culture which makes it even more interesting to discover as a tourist and a designer. Behind this project, we have the work from Monotypo Studio who is a design studio based in Guadalajara, Mexico for which that is in the central region of Jalisco in the Western-Pacific area of Mexico. They specialized their work into branding of course and also graphic design and editorial projects. An identity project for a travel agency specialized in trips to Magical Villages in Mexico. The name was formed by uniting the two words: Mexico & Magic. Mexico is a country rich in traditional arts & culture, we were inspired by Huichol handcrafts & the repetitive patterns found in the tapestries used in their work. For the icon we took the Eagle, which simbolizes the four cardinal points, an iconic animal in precolumbian culture. Maxico organizes trips to Magical villages such as Tequila, Patzcuaro, Morelia & San Miguel De Allende among others, for tourists, who principally come from Canada & the USA. Photo Gallery   More Links Monotypo Studio Site: monotypo.com Follow the work of Monotypo Studio on Behance