We are sharing another production design project this week and it's an advertising campaign for Ezaki Glico Company in collaboration with NAM and the advertising agency DENTSU. What's cool about this project is the fact there is no use of CGI, everything is built from scratch. I love how people would go out of their ways to create what could have been done with a few hours with a computer. Props to everyone involved in this project, the result is just as lovely. Behind this installation is the work from NAM, a graphic and art collective based in Tokyo, Japan. Created in 2006, Nam is a combination of the talent from art director/graphic designer Takayuki Nakazawa and photographer Hiroshi Manaka. Together, they produce projects with hints of fantasy mixed a fusion of photography. You should definitely check out their Behance. Behind the Scenes Credits Client: Ezaki Glico Company, Limited Visual artwork, Installation by NAM Art direction, Installation direction: Takayuki Nakazawa (NAM) Photograph: Hiroshi Manaka (NAM) Styling: Atsushi Kimura (NAM) Photo retouch: Yoshiaki Sakurai (NAM) Advertising agency: DENTSU INC. Production: DENTSU TEC INC.+ NAM Produce: Fumi Kawachi (DENTSU TEC INC.), Tomoya Nakajima (DENTSU TEC INC.) Art direction: Eri Ishihara (DENTSU TEC INC.) Copywriter: Yun Juyoung (DENTSU TEC INC.) Model: Natsuki Suzuki (GRANDIA MANAGEMENT AGENT)
Michael Johansson definitely has a very distinctive style that's apparent in the majority of his works. I discovered him on Booooooom a few days ago, and knew this was something I had to share with you guys. I love the crazy amount of thinking that must go into making these fairly simple pieces. He makes it seem so easy with his clever concepts. Johansson was born in Trollhättan 1975, took his MA at the Art Academy in Malmö 2005, where he still lives and works. In his playful installations and sculptures Michael Johansson puts the qualities from daily life objects in opposition to their field of application. By repetition, displacement of scale, and new function, he questions the receivers interpretations of the unique. Head on over to Michael's portfolio for more and let me know what you think via twitter! TOYS'R'US, 2006 A boat and related equipment are joined together in a welded metal frame. Everything is painted in a unifying plastic layer to resemble the surface of a model kit. The real boat is transformed into a model of itself, and its original purpose has given way to something else. Ghost II, 2009 White objects. Engine Bought Separately, 2007 Everyday objects from mid-20th century housewives are taken apart, sorted, and repacked in an equally outdated boydream esthetics. These two worlds are merged together and the objects are frozen in their new shape - while the function is displayed, the functionality is taken away. He had been packing all night, 2005 “He had been packing all night” is a work following simple rules of replication. Five rectangular masses, the same shape and size, sit in a row. Each structure follows the pattern of the previous structure, but each shape is made up of more and more individual boxes – the first mass is a single box, the second two boxes, and so on. The idea is similar to a Russian doll, but in this case it’s the outside format that constitutes the unifying factor throughout the series, not the fact that they actually fit inside each other. Hair Formula 1, 2005 A Formula 1 racetrack constructed from hair dryers, hair curlers and hairpins. When the audience pushes the red button all the dryers start simultaneously, which results in a massive sound reminiscent of the roar from cars at a racetrack. The ping-pong ball follows the current of air around the track, and the guardrail of rollers helps it to survive the “hairpin bend”. Particularly placed/Placed particularly, 2007 As the first exhibitor in the transformed tool shed at the Arnstedt & Kullgren gallery, I wanted to remind the viewer about the previous function of this space. A carpenter bench is located in the middle of the room defining the limit of the stacked objects that are beneath its shape. The everyday articles have been altered into a sculptural form that encourages the visitor to try to visualize the tool shed as it was before. Tetris, 2009 Objects from the storage room at FACT Liverpool.