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Revue Custom Logotype Process by Paul von Excite

Revue Custom Logotype Process by Paul von Excite

Our good buddy Paul von Excite is a designer that specializes in Logos, Lettering, Typography and more. He recently published a beautiful process about his redesign of the logo he did for RevueCheck it out! In Paul's Words In this article I am going take you through my usual process of creating a custom logotype for a client. 1. Introduction 2. Get to know the Brand 3. Research and Inspiration 4. Sketching 5. Concept Development 6. Digitalizing and Revisions 7. Alternate versions 8. The Final Result All Rights to Paul von Excite 1. Introduction Revue is the easiest tool to create a weekly email newsletter. You focus on curation, we'll make sure it looks good.Revue is a new tool that creates newsletters within a few clicks. The tool can be used to gather existing content, order it, add some personal words and send out the resulting ready designed newsletter to subscribers. Revue can be used by everyone; from families, starters and start-ups to companies who already have a subscriber database. A Revue account includes a predesigned landing page with signup form that can be shared to reach out and boost the number of subscribers. Existing subscribers can be imported from several sources including MailChimp. 2. Get to know the Brand On before hand I always ask a few question to the client in terms of; what they do, their goals, target-audience, keywords, direction of style for the logo specifically and a few reference images. All these questions come in handy when starting your inspiration journey.Their goal is to build a brand with Revue in the future and are searching for a simple and clean custom type, friendly and approachable for consumers as well as the business market. Yet simple it need to have it's own identity and stand out from other competitors. For alternate standalone use on smaller sizes they also needed a distinctive "R" icon.Keywords: Personal, Elegant, Clean, Modern, Simple, Professional, Strong, Warm, Classic, Friendly.Next to the description and keywords the client also wanted to explore certain other styles based on reference of my previous work, like; Brthrs, Stencil, Painterly, Craft. Not all of these examples have the right specification in relation to the description and keywords but it is good to explore other possibilities. 3. Research and Inspiration All received information is a good starting point for beginning the research, which I'd like to start creating a small mood board of logo styles I personally find a good fit and inspirational letterforms I may end up using. All Rights to Paul von Excite 4. Sketching Partly thanks to doing research I have a strong idea for direction in mind which I'm going to visually develop in the sketch phase. This phase primary focuses on; sizes, letterforms and connection options. Usually with the letter connection part I run into problems, in this particular case I see the "v-u" connection could be a problem and read as a "r". Other than that, I didn't see any big problems on before hand. All Rights to Paul von Excite All Rights to Paul von Excite At this point the client will get involved. It would be a waste of time to fully develop a logo without consulting the clients preference. At first the client liked the right middle option most but after a quick digital transfer and mock up on the website we both agreed the middle left one was the best option and suited the description best. As I already mentioned above, the "v-u" is a problem, the legibility was way better disconnecting the "v-u". 5. Concept Development It is time to transfer the raw sketch work into an usable detailed sketch for digitalizing. Vectorizing the raw sketch work is also an option but I like to do as less digital work as possible. All Rights to Paul von Excite All Rights to Paul von Excite All Rights to Paul von Excite 6. Digitalizing and Revisions I am here working with 0 and 90 degree bezier handles method, there is a excellent tutorial about that method over at AGCS by Dave Coleman. All Rights to Paul von Excite As I mentioned earlier, the detailed sketch iteration had room for improvement. In above shown picture, the layered vector WIP is shown on top of the scanned detailed sketch. The revisions I made are foremost; width/size adjustments, kerning and consistent tails/connections/slants.A quick tip: I always found it very helpful to send a concept to another "lettering" designer to gain other insights and feedback. All Rights to Paul von Excite All Rights to Paul von Excite All Rights to Paul von Excite 7. Alternate version Now the full logotype has been created, we still need an alternate initial "R" icon for smaller sizes usage. Goal was to maintain the character of the "R".I Sketched out two ideas, one based on the existing "R" which was good but not that ideal for usage without the circle. The second one has a cut off leg, we both agreed this was the best option as it was usable with and without a circle and maintained the character of the "R". All Rights to Paul von Excite All Rights to Paul von Excite 8. The Final result From the first mail contact till the final result it took me around 40 hours to complete. The new logo for Revue is now ready for actual use and I'm very happy about the final result. I hope this insight in my process has been helpful. I'm open for feedback to improve future articles of this kind. Thanks for reading! All Rights to Paul von Excite All Rights to Paul von Excite All Rights to Paul von Excite Links Find out more about Paul von Excite: http://www.paulvonexcite.com Follow Paul von Excite on Dribbble: https://dribbble.com/paulvonexcite

Quirky Japanese Logos

Quirky Japanese Logos

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured Logos & Typography by Dawid Cmok and today we're featuring quirky Japanese logos. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Clever Wordmarks by Quillo Creative

Clever Wordmarks by Quillo Creative

I find really awesome when a designer decides to go on a designing spree, coming up with a cool idea and developing a creative series. Quillo Creative, based in Sacramento, CA, came up with some super clever wordmarks really worth checking out! Here you can see some of its pieces. All of these are pretty great, but my favorites are Chess and Time! Which ones do you like the most? Tell us! Also, for more wordmarks like these, please visit Quillo Creative's portfolio at Behance! I hope you enjoy these. Cheers!

Logos & Typography by Dawid Cmok

Logos & Typography by Dawid Cmok

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logo stamp design pieces and today we're featuring the work of Dawid Cmok. Cmok is a very talented Polish designer. He's main focus is typographic logo design, and here are some examples of his work. For more of it, please visit his portfolio at Behance! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Stamps Design

Logo Stamps Design

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured more slick artworks by Nick Slater and today we're featuring logo stamps design. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Lips

Logo Design: Lips

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of American designer Levi Lowell, and today we're featuring logos with lips. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Levi Lowell

Logo Design: The Work of Levi Lowell

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of American designer Niles Giberson, and today we're featuring the work of American designer Levi Lowell. Levi Lowell comes up with super nice pieces like the ones you can see below. For more of his work, please visit his portfolio at Dribbble! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Niles Giberson

Logo Design: The Work of Niles Giberson

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of British designer Rob Clarke, and today we're featuring the work of American designer Niles Giberson. Niles is a super talented artist and he's got a sweet portfolio at Dribbble, so you should check him out! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Rob Clarke

Logo Design: The Work of Rob Clarke

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured running logos, and today we're featuring the fantastic work of British designer Rob Clarke! Rob has a pretty solid style and has been doing amazing logotypes for numerous clients. He's a true inspiration for any logo designer out there seeking success in this field. For more of his work, please visit his Behance portfolio. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;) Mister Cooper Icecream Seed and Bean Nature Bake Dulux Air Asia Coppi Tiger

Logo Design: Running

Logo Design: Running

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of Newrooera, and today we're featuring by request running logos! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design by Newrooera

Logo Design by Newrooera

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the logo design process of Gingerbeard, and today we're featuring the work of Newrooera! Newrooera is a Polish design studio. They design super cool logos worth checking out! For more of Newrooera's work, please visit their portfolio at Dribbble. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Gingerbeard Logo Design Process

Gingerbeard Logo Design Process

Chris Bernay, an American designer, has designed a super sweet logo for a film and motion graphic studio called Gingerbeard. He documented the process for our delight, showing his skills and a sweet before and after comparison. Check it out! The final result Sketches and annotations The final sketch Isolated vectors Layouts and monograms Color scheme The evolution Mad skills! GingerBeard's New Logotype - Final Draft from Chris Bernay on Vimeo. For more on the process of the Gingerbeard logo design, please visit Chris' portfolio at Behance. There you'll also find design processes of more logos! I hope you enjoy this! Cheers. ;)

Logo Design: Contours Trend

Logo Design: Contours Trend

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of Almosh82, and today we're featuring logos with contour trend! LogoLounge, probably the most notorious publishing about logo design, has listed Contours as one of 2015 trends, so here are some logos that I think are inside this trend. Designers set on finding a hybrid between simple one-color iconic symbols and a more complex descriptive illustrative mark have landed on a solution. Replete with gradation and contours, highlights and shadow, yet limited detail to keep the marks just on this side of simplistic. Generally, the mark’s iconic outline serves up enough information to complete the messaging when presented at a smaller scale. A closer evaluation or larger presentation reveals subtle volume delineation that creates a tactile temptation for the consumer." This is just the amount of visual eye candy necessary to lift the logo from a page and create a point of optic differentiation. Some designers might view this technique as a bit to tricky for their liking but time will prove one group or the other right in the end. Although these solutions require halftone and gradation they still convey an economical one-color essence to the public eye. Let’s credit the design direction as moving the conversation forward with solutions that are to the point and not burdened with unnecessary detail." What's your opinion? Do you know any more logos that should be here? Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Almosh82

Logo Design: The Work of Almosh82

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of Jerron Ames, and today we're featuring the work of Almosh82! For more of Almosh82's work, please visit their portfolio at Logopond. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Jerron Ames

Logo Design: The Work of Jerron Ames

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with hippos, and today we're featuring the work of Jerron Ames! For more of Jerron's work, please visit his portfolio at Logopond. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Hippos

Logo Design: Hippos

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with cursive lettering, and today we're featuring logos with hippos! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Cursive Lettering

Logo Design: Cursive Lettering

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured the work of Rodic Stevan, and today we're featuring more logos with cursive lettering! Back in 2012 we featured cursive logos for the first time. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)