Last month we began a new series of posts on logo design. Our goal? To cover as many logos as we can until the end of the year... we started with logos starting with A, today is all about B's. There are some pretty good designs here.
Today we begin a new series of posts, going through the many great logotypes we may found these day, and other classic logos. It's always a good thing to remember the ones that were a success, and get to know the fresh new ones.
Fire has to be the most misterious of the 4 elements of nature. It warms you up in a cold night, but it might also kill you if you house is caught on fire. Probably the most interesting choice is to respect it, no matter water. As we say here in Brazil: he how plays with fire, wets his bed. :p
Probably one of the best ways to be successful with a new logo is to really think it through. Making anything, just to get rid of it won't make you a good designer. You might think you gotta go with the standard logo: graphical element + logotype, but you don't have to, actually.
Last month Carlos Merigo, from Brainstorm #9, one of the biggest and most prestigious Brazilian blogs, contacted me asking if I would be interested in redesigning his blog brand. I was totally amazed by the opportunity to work on a project like that. I knew it would be challenging because of the target audience, mostly advertisers and people who really know about that matter.
Briefing the design process
We're planning to launch an online store to sell some t-shirts... we even got a really nice tee design from a quite popular designer... which it's still a suprise. The name we thought for the store is Abductees, because of the clear link with Abduzeedo, abduction and t-shirts.
Last week I was working on a logo design project for a popular Brazilian blog. One of the requirements was that the logo had to be simple, so I started looking for some references. One of the best sites about logos is Logopond.
We have to agree that surf and skate wear users and lovers have good taste, lots of personality and dress based in a life style. Maybe that is why all surf and skate brands has such nice logos, to really get into their customers preferences!
This video came to me in the right moment. I've always wondered how come the Batman logo changed so much, different from other superheroes, such as the Superman. Each story line, each media, has its own Batman logo.
Last week I posted an article showing some great logos using 3D effects and colorful gradients. There are quite a few ways to do create those effects in Illustrator, however for most of them you will have to use the Pathfinder tools. Because of that I will show you an example based on a few logos from that list.
References
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