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Case Study: Sletat Logo Design

Case Study: Sletat Logo Design

In this case study, Russian designer Roman Korolev shares the steps it took him to design this awesome logo for Sletat, a travel search engine website. Check it out and enjoy! For more from Roman Korolev visit behance.net/kaer. One day Vladimir from the company Sletat.ru contacted me and asked me to design a logo for their travel search engine. Everyone can find a suitable travel tour on Sletat.ru. Sletat is 'to fly' in English. The logo design task supposed using associations with figures 1 and 0, but I thought it wasn't suitable for a traveling company, it would rather do for a soft company. Here are some first ideas for the logo: a magnifying glass as a metaphor of search, stylized S, a jet flying around the Earth. Instead of 1 and 0, I suggested using the @ symbol which is also indicating the IT sphere. It was decided to realize this idea. But then I decided that the realization of the idea came out to be too plain. On the second try. I drew some sketches once again. I designed a type. I select the corporate color palette. The approved logo.

Logo Design: Camels and Dromedaries

Logo Design: Camels and Dromedaries

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with blimps and today we're featuring logos with camels and dromedaries! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Blimps

Logo Design: Blimps

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with wheat and today we're featuring logos with blimps! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Wheat

Logo Design: Wheat

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with phones and today we're featuring logos with wheat! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: More Phones

Logo Design: More Phones

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with burgers and today we're once again featuring logos with phones! Back in 2011 we've featured for the first time a nice collection of logos with phones and it was time to update you with more great examples of these. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Burgers

Logo Design: Burgers

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with soccer balls and today we're featuring logos with burgers! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Soccer Balls

Logo Design: Soccer Balls

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with lighthouses and today we're featuring logos with soccer balls! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Lighthouses

Logo Design: Lighthouses

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with sewing themes, and today we're featuring logos with lighthouses! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Sewing

Logo Design: Sewing

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with tulips, and today we're featuring logos with sewing themes! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Tulips

Logo Design: Tulips

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with paper clips, and today we're featuring logos with tulips! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;) A little homage to one of my favorite shows: Fringe. ;)

Logo Design: Paper Clips

Logo Design: Paper Clips

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with fists, and today we're featuring logos with paper clips! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Fists

Logo Design: Fists

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with banners, and today we're featuring logos with fists! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

The process of creating a logo and the brand of a company depends on many factors, it's about positioning, marketing budget and audience. Ordinarily when the marketing budget is small, designers take advantage of the usage of clever symbols to catch the viewer's attention. The Kamcord logo exemplifies this pretty well. Its symbol is a clever representation of a hand movement used from movie directors and photographers to simulate how the camera will portray that scene. Logo & Identity for recording technology for mobile game developers. This allows users to record, replay, and share a video of their awesome moments. Users can share this video on Facebook, Twitter, and YouTube. - http://www.kamcord.com/ Inspiration Process Final result For more information visit http://weareutopia.com/

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Visual identity, as the name says, is all about the image of a company to their audience and the world and how everyone else will perceive the business. The importance of an efficient, effective visual identity is well known for big companies and now small businesses are catching on as evidenced by some of the amazing results we are seeing today. A good example is the Decor8 work by Pedro Paulino. Visual identity and web design to launch the e-commerce Decor8. Bringing innovative and well designed products together, the brand was created by looking deeply to the objects they are selling, using different types to show the variety you can find online. About the designer: Pedro Paulino Born in Sao Paulo, Pedro Paulino graduated in Industrial Design at FAAP and after a few years working and learning a lot in studios design, he ventured into advertising agencies. Today he's part of the Y&R's design team, also working as a freelancer developing some parallel projects related to graphic design, illustrations, photographs and paintings. As a good Brazilian he loves soccer and usually go surfing on weekends. For more information visit http://pedropaulino.com/

Logo Design: Banners

Logo Design: Banners

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with lizards, and today we're featuring logos with banners! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Lizards

Logo Design: Lizards

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with llamas and alpacas, and today we're featuring logos with lizards! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Llamas and Alpacas

Logo Design: Llamas and Alpacas

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with trumpets, and today we're featuring logos with llamas and alpacas! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)