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Logo Design: Blimps

Logo Design: Blimps

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with wheat and today we're featuring logos with blimps! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Wheat

Logo Design: Wheat

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with phones and today we're featuring logos with wheat! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: More Phones

Logo Design: More Phones

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with burgers and today we're once again featuring logos with phones! Back in 2011 we've featured for the first time a nice collection of logos with phones and it was time to update you with more great examples of these. Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Burgers

Logo Design: Burgers

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with soccer balls and today we're featuring logos with burgers! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Soccer Balls

Logo Design: Soccer Balls

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with lighthouses and today we're featuring logos with soccer balls! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Lighthouses

Logo Design: Lighthouses

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with sewing themes, and today we're featuring logos with lighthouses! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Sewing

Logo Design: Sewing

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with tulips, and today we're featuring logos with sewing themes! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Tulips

Logo Design: Tulips

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured logos with paper clips, and today we're featuring logos with tulips! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;) A little homage to one of my favorite shows: Fringe. ;)

Logo Design: Paper Clips

Logo Design: Paper Clips

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with fists, and today we're featuring logos with paper clips! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Fists

Logo Design: Fists

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with banners, and today we're featuring logos with fists! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Kamcord - Branding Inspiration

Kamcord - Branding Inspiration

The process of creating a logo and the brand of a company depends on many factors, it's about positioning, marketing budget and audience. Ordinarily when the marketing budget is small, designers take advantage of the usage of clever symbols to catch the viewer's attention. The Kamcord logo exemplifies this pretty well. Its symbol is a clever representation of a hand movement used from movie directors and photographers to simulate how the camera will portray that scene. Logo & Identity for recording technology for mobile game developers. This allows users to record, replay, and share a video of their awesome moments. Users can share this video on Facebook, Twitter, and YouTube. - http://www.kamcord.com/ Inspiration Process Final result For more information visit http://weareutopia.com/

Decor8 - Branding Inspiration

Decor8 - Branding Inspiration

Visual identity, as the name says, is all about the image of a company to their audience and the world and how everyone else will perceive the business. The importance of an efficient, effective visual identity is well known for big companies and now small businesses are catching on as evidenced by some of the amazing results we are seeing today. A good example is the Decor8 work by Pedro Paulino. Visual identity and web design to launch the e-commerce Decor8. Bringing innovative and well designed products together, the brand was created by looking deeply to the objects they are selling, using different types to show the variety you can find online. About the designer: Pedro Paulino Born in Sao Paulo, Pedro Paulino graduated in Industrial Design at FAAP and after a few years working and learning a lot in studios design, he ventured into advertising agencies. Today he's part of the Y&R's design team, also working as a freelancer developing some parallel projects related to graphic design, illustrations, photographs and paintings. As a good Brazilian he loves soccer and usually go surfing on weekends. For more information visit http://pedropaulino.com/

Logo Design: Banners

Logo Design: Banners

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with lizards, and today we're featuring logos with banners! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Lizards

Logo Design: Lizards

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with llamas and alpacas, and today we're featuring logos with lizards! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Llamas and Alpacas

Logo Design: Llamas and Alpacas

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with trumpets, and today we're featuring logos with llamas and alpacas! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Trumpets

Logo Design: Trumpets

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. Last week we featured more logos with axes, and today we're featuring logos with trumpets! Every week we search through our favorite galleries: Logopond and Dribbble. Both are a great communities for designers everywhere. Also, if you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Case Study - Fabule Custom Type Logo

Case Study - Fabule Custom Type Logo

Today I selected a case study by Sean McCabe, one of the best hand lettering artists out there, Sean specialty is creating custom type logos and on this post we will take an inside look of his process and how everything gets done. Enjoy For more from Sean McCabe visit seanwes.com and follow him on twitter @seanwes. Introduction Fabule is startup focused on providing open-source home accessories to curious and creative individuals. While the customizable nature of their products caters to the DIY community, they especially wanted to gear their branding efforts towards reaching the average person wanting to get started with tinkering and making things. They were looking to have a friendly image developed that would give a human face to otherwise geeky concepts. In terms of stylistic direction, the logo was to strike a balance amongst three concepts: Playful, Sophisticated, and Organic. To meet this requirement, the Fabule logo I designed embodies a warm, brush script style. This presents a humanistic image that is friendly and approachable. The goal being to put the viewer in a playful state of mind and keep from turning off the more novice members of the target audience with any literal concepts. The style seeks to balance an aesthetic of elegance with an element of fun. To match the organic style of their design approach, the letterforms were inspired by hand crafted script renderings made with a brush pen, and based on the very best parts of the many iterations created. Iterations Through a gradual process, the letters were drawn, redrawn, scaled up large, and drawn yet again for detailed refinement. The inked version was then vectored to match the drawing. While the initial vector is a good conveyance of style, it is just the beginning of conceptualizing the digital form. Many more dozens of revised versions of the vector were explored and tested for effectiveness in application and scale. Early Versions In early versions, the logo was entirely straight with subtle rounded corners. However, this execution did not line up with the playful DIY nature of the brand. This is where I began to introduce the pointed corners to invoke the more organic brush look. With these stylistic additions, I was also inspired to give the logo a slight obliqueness to bring out the elegance of the curves. As soon as I did, I knew I made the right choice—the angle gave it such a life that previously wasn’t there. While I experimented with giving points to all the stems, I ended up treating just a few of them with pointed ends, and juxtaposing them with the flatter stems and their rounded corners. This contrast resulted in a very unique typographic mark that is simultaneously clean and beautiful. Colors There were four colors provided that the client liked. I tested out some various combinations and slight alternations to these provided colors but ultimately settled on using the purple alone. I recommended the primary application to be the purple version on very light backgrounds, or alternatively the light version on purple background. Note that the light on dark version does not use a full white, but instead a slight off-white. I found the pure white to be a bit harsh, and by bringing the white down slightly to a very light gray, the logo is given a smoother appearance. Application Something that surprised and delighted me was that my client said that actually wanted to use version with the guidelines on their business card. They felt that showing the guidelines reflected their organization’s transparency in terms of openness about process. I though it was a fantastic idea that was very fitting. For more from Sean McCabe visit seanwes.com and follow him on twitter @seanwes.