There's never enough posts about branding, especially when there's packaging design involved. Hired Guns Creative was hired by the Family Distillers to help them bring their product to the market. We are talking about moonshine. By reading about the project and the history behind I can't even imagine how much fun they had during the design process. Call Family Distillers have been expertly distilling and illicitly distributing moonshine for 7 generations: since the 1860s. Their history begins with Reverend Daniel Call, who developed his own brand of whiskey behind the counter of his store and famously taught Jack Daniels the art of distillation. The Call Family name is well-known in the region and tales of their exploits abound — their domain of Wilkes County, North Carolina is rightly known as the Moonshine Capital of the World. Willie’s grandson, Brian Call, has most recently taken the wheel as the head distiller of Call Family Distilling. He decided to bring his family business into the modern era, finally making their sour mash moonshine available legally. When Brian and his nephew Brad came to us for branding and packaging, we were tasked with paying tribute to 150 years of family moonshining history. By the 1940s and 50s, the notorious Willie Clay Call was running hundreds of gallons a night in his legendary car without being caught. The Call Family brand is headed by a crescent moon, which serves both as a monogram for the Call name, and as a symbol of the family’s long years of running whiskey by moonlight. White bolts cross beneath the moon, an echo of Willie Clay Call’s thunderously loud car, whose vanity plate boasts “White Lightnin’.” The combined shapes of the lightning bolts under the crescent moon recall a skull and crossbones, evoking the illicit and dangerous nature of moonshining, as well as moonshine’s notoriety as a potential poison when not distilled by expert moonshiners For more information check out http://hiredgunscreative.com/
This project was created by Brazilian design agency Hamo. They designed this amazing package for a super foods company that is coming out with a new series of nut butters. The designs are very energetic and colorful, giving the perfect feel for the product. For more from Hamo visit hamo.com.br.
Casa Amella is a family business from Barcelona, Spain with the aim of providing solutions in food quality and craftsmanship of plant origin. Designer Andrés Requena created some amazing packaging for their products which reflects the idea of quality and craftsmanship. For more from Andrés Requena visit andresrequena.es/.
Miyu is a small shop in china selling homemade Honey-Fruit Tea. There tea is said to help getting smoother skin with each cup. British designer Tom Jueris took on the challenge to design a combination between modern art and a organic-natural look. Check it out! For more from Tom Jueris visit . "A design is not only what we see but more of what we feel and touch"
Peltan-Brosz Roland is a designer from Hungary who was commissioned to design an identity for Rawganique and also design all their product packaging, the result is absolutely amazing. Check it out! For more from Peltan-Brosz Roland visit peltan-brosz.com. Rawganique founded by Thammarath Jamikorn & Klaus Wallner in 1997 is a handcrafted products manufacturer that is based on Denman Island in Canada’s Strait of Georgia. They are chemical-free and sweatshop-free. Made in-house for end-to-end purity and founded by off-the-grid island homesteaders. We were commissioned to create their new visual identity. We made a system that is strict with its logo and font. But like nature itself from where the firm has its most inspiration the identity had to be more opened and closer. That is why in order that the identity is one in every way and reflects the new lifestyle that the firm proclaims we thought of using something personal like handwriting. In handwriting we saw the presence of the personal touch to each product, it gives the impression of a custom made material, it breaks away from commerce and conventional and it is modern. So we devised a custom typeface for Rawganique, that due to modern printing technique we could create more verions of written words on labels. In this way almost all labels differ form one another, because every label set on the offset printing sheet is different from one another in terms of typeface and pattern crop to.
Old St. Pete is a craft line made by St. Petersburg Distillery. Designer Grant Gunderson wanted to capture the spirit of the sunshine city in the 1900's without making it too cheesy because it is still a premium product. Each Spirit has a custom recipe neck tag and custom shipping carton with old post cards of iconic spots in St. Petersburg Florida. For more from Grant Gunderson visit behance.net/ggunderson.
This isn’t our first time that we are featuring about IndustriaHED and we just can’t help it. The process of their visual identities are just simply beautiful, inspiring and wanna make us learn more about their aesthetic guidelines. IndustriaHED is a branding studio based in Porto Alegre, Brazil and Denver specializing in branding, art direction and graphic design. All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED All Rights to IndustriaHED Links More info about IndustriaHED: http://industriahed.com Follow IndustriaHED on Behance: https://www.behance.net/industria Via Behance
Yesterday I read that Greg Martin, the illustrator behind some of the most iconic video-game boxes ever made, has passed away. Greg was responsible for some of the most famous designs in gaming including Sega's Sonic the Hedgehog series characters and Namco's Pac-Man, in particular. Many Sonic the Hedgehog games released in America during the Sega Genesis and Game Gear era have Martin's cover art, including Sonic the Hedgehog 2, Sonic CD, and Sonic Spinball, among others. This post is to pay a little homage to Greg, he was an inspiration to us all. For more information visit http://www.gregmartinstudio.com/ or http://nintendoage.com/forum/messageview.cfm?catid=5&threadid=117907
A barcode is an optical machine-readable representation of data relating to the object to which it is attached. That's Wikipedias definition and Steve Simpson, a illustrator from Dublin, Ireland makes sure that the representation is very accurate to the brand of the product by creating super cool illustrations with the barcodes. Barcodes grace almost every product we sell. Considering how much package real estate they command, why shouldn't they be more fun? Some tips from Steve Colours can be changed but requires good contrast for scanning readability. The number string is only there to help a human reader interpret the barcode; change the god damn font! Space should be left at either end so the scanner can recognise the beggining and end of the code. For readability; there should be a healthy sized horizontal strip of uninterupted code. Test it! Print it out and check it using a barcode reader app on your smart phone. For more information visit: http://www.stevesimpson.com/
Packaging design is one of the most important fields of design, it's holds direct communication between the product and the consumer and it is always nice to see the evolution of the field. From materials to typography, packaging design has evolved a lot, however good design is long lasting as you can see in this selection of really cool vintage packages. Listerine Soda: Sprite Soda: 7UP Soda Quik Pringles Misc
This is a great school project made by a student from the Art Center College of Design in Pasadena, California. A branding & identity for a men's shaving products inspired by the 1950s, introducing Spiff by Oliver Lo.Branding and package design marketing traditional men's shaving products to a wider, contemporary male audience. Packaging features a 1950s-inspired look, partial reveals, and a memorable opening ceremony. Travel kit converts to drying rack for easy storage and comes with a drawstring pouch for compact travel on-the-go.For more information about the Oliver Lo, you can check it out his Behance.All Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver LoAll Rights to Oliver Lo
I was doing my daily dose of ffffound surfing the other day and I came across these really cool packaging designs and I thought I'd share them with you. It's about time manufacturers got to work on some nice packaging for their products. That is what lures the buyers in, after-all... ;) As always, if you have any images that you took or maybe some cool pictures you've come across and you'd like to share with us, please drop me a line on Twitter and/or Facebook. I'd love to hear from you!
Some people really pay attention to it, some really don't notice it, but doesn't always go as the saying "you can judge the product by it's box" and sometimes we end up getting something because of the box and here are some really good samples of it.