March 03, 2009 PauloGabriel's blog

Branding: Commercial Wars Between Coke and Pepsi

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time.

February 18, 2009 PauloGabriel's blog

Branding: Slogan Wars Between Coke and Pepsi

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a

Featured Tutorial

Real Apple Logo in Photoshop
Real Apple Logo in Photoshop
In this case study/icon tutorial Edward Sanchez will share with us the creative process behind one of his personal projects, a really cool icon called the Real Apple Logo. The image mixes real photography with the Apple logo in Photoshop to create this super cool icon. I'm not quire sure why I never thought of doing this before. And I certainly never saw it done by anyone. Step 1 I started by getting a vector version of the logo so I could make a shape layer on photoshop.

Try this Wallpaper

Wallpaper of the Week #69 - Retro Heroes
Wallpaper of the Week #69 - Retro Heroes
The wallpaper of this week is a design I created inspired by the Heroes series. I did the image because I wanted to try to create the eclipse effect of the opening titles of that show using only Photoshop. Of course in the end I had to add some little textures to make it looks a bit older, with that vintage feel. Check out the tutorial: Very Easy Heroes Eclipse in Photoshop.

Book Suggestion

Book Suggestion: Steve Jobs by Walter Isaacson
Book Suggestion: Steve Jobs by Walter Isaacson
The book suggestion of this week is Steve Jobs