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Branding: Commercial Wars Between Coke and Pepsi

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get...

Branding: Slogan Wars Between Coke and Pepsi

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two giants. When...

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