Abduzeedo Logo - Back to the home-page pepsi

Branding: Commercial Wars Between Coke and Pepsi

March 03, 2009 from PauloGabriel's blog

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the company's positioning. Also, we get to see how they find...

Branding: Slogan Wars Between Coke and Pepsi

February 18, 2009 from PauloGabriel's blog

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two giants. When you place this war...