A few weeks ago my brother Eduardo Sasso showed me an idea he had for a web service that would be perfect for those who travel a lot or simply want to keep track of their adventures when they are away from their places. I loved the concept and I joined him along side with Gisele Muller and Fabiano Meneghetti to make that app become real. The name was already chosen, Mentaway.
The wallpaper of this week is an image created by Kevin Roodhorst, a 19-year-old Dutch digital artist studying graphic design in Amsterdam, with hopes of moving on to an advertising agency or into the world of freelancing when finished.
Kevin likes to experiment with different graphic effects on photographed subjects and in particular using Cinema 4D to make 3D objects, light effects and renders.
For more information visit Kevin's website at http://www.kevinroodhorst.com
The book of this week is not a design book per se but it's an incredible book. I have just finished it and I got so much valuable information that can be applied in my day to day job as designer. The book is called Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill.
