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The Evolution of Eventbrite

The Evolution of Eventbrite

We have witnessed many major rebrands lately, we can't help to think about Instagram or DC Comics for example. As designers, of course we'll share our thoughts on the matter of the rebrand, it's part of being a good critique and trying to understand what was their concept behind. But we do tend to forget that foremost, people don't ever like change. It's a common reflex but changes are part of an adaptation. Many big companies don't do rebrands just for the fun of it. No! There's a strategy, marketing, social media departments involved on how they should see the important future of their company. We are taking a closer look to the recent update/redesign from the folks at Eventbrite. How do we modernize and refresh our brand without completely changing it? How do we create a visual system that allows for more creativity and expression? How can we build a design system with purpose and meaning and have it be sustainable?     The whole design team has worked exceptionally hard on developing these preliminary building blocks of our brand design system. And even though they may seem simple, a lot of care and thought went into their creation. We know that these beginning pieces are not some sort of conceptual masterpiece, but that was never our intention. This was a collaborative effort between Brand and Product and UX Design to create something that we could actually use in the evolution of our design system — and something we could call upon to express the personality of the brand. What's Evenbrite? Eventbrite is one of the largest self-service ticketing platform, they built a platform to allow anyone to create, share, find and attend events. From music festivals, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions — you name it! More about this article: https://blog.prototypr.io/eventbrite-design-an-evolutionary-process-ae4f7cc3949b#.2jr4rrhcr.

Instagram: Entirely New Look

Instagram: Entirely New Look

We've been waiting for this to happen for a very long time and today Instagram is taking everyone by a storm with this gorgeous redesign. It's not only a rebrand of the logo but also the entire line of products including Boomerang, Layout and Hyperlapse. On top of that, they also did a redesign of their beloved app as well by adding a much simpler look/approach with a Black & White UI. Whatever you're a fan or not of this design, I just love how big brand like Instagram take such a big step at their rebrand and it's quite fun to observe. What do you think? The Icon Major overhaul on the icon with a flat approach on the logo with a vibrant gradient to support it. Does it mean that gradients are definitely back again? (adsbygoogle = window.adsbygoogle || []).push({}); The App The App hasn't changed that much if you're talking about functionality. But the overall UI look has changed and I truly love this approach because you're really focusing on the feed, your profile and gives you the envy to capture more moments and share. Video

Google Rebranding by Dana Kim

Google Rebranding by Dana Kim

We simply love when designers start rebranding big companies and names just for fun. We've seen some super nice examples in the past, and today is no different. Dana Kim, a designer from Los Angeles has imagined a new image for Google. It's super fresh and clever, and Dana managed to capture the essence of Google and made it the core of this rebranding project. Of course, these are only some images from her project. For the whole thing, with advertising posters and video, check out her portfolio at Behance! I hope you enjoy these as much as we did! Cheers! ;) "The new Google gets more friendly and responsive with the search bar logo. The two O's are combined and extended to make the search bar. The combining of O's also symbolizes connecting the user and Google together and signifies the company's effort to engage with its users closely. I aimed to narrow its focus on the convenience of users to deliver speedy and optimal results while providing its unique visual presence. The search bar is expandable with the amount of characters you enter in the search bar."

Tori Richard Rebranding by Scott Naauao

Tori Richard Rebranding by Scott Naauao

Born and raised in Hawaii, Scott Na’auao is a Designer, Art Director and Photographer working at Wall-to-Wall Studios located in Buffalo, NY. Scott worked for Tori Richard (a family-owned Honolulu, Hawaii-based company founded in 1956) by paying homage to its roots. Tori Richard needed a rebrand to modernize the look and the tone of the company for the new era. ...our involvement in the project was to provide a new logo & identity system, brand strategy and standards, conceptual merchandising, decor elements and more. The final production was carried out by the talented Tori Richard in-house design team with store interiors by the reknown Philpotts. All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao All Rights to Scott Naauao Links More info about Scott Naauao : http://naauao.com Follow Scott on Behance: https://www.behance.net/naauao More about Tori Richard: http://www.toririchard.com Via Behance

Experimental ID for American Airlines

Experimental ID for American Airlines

A few months ago Anna Kovecses a designer from Cyprus presented this experimental Identity redesign for American Airlines, the experience was aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in 2011. For more from Anna Kovecses visit annakovecses.tumblr.com

Rebranding and Rebuilding Identities

Well, as time goes by and no one want to stand behind or even look like an old brand that's is not up to the new trends, that's why rebranding comes in place, to make a brand look new and fresh up the new goals of a company, some companies have been though a lot of generationa of rebranding and some has just started, take a look. Most of this information was taken from a great if not the best blog in this area, it's called Brand New ,make sure you check it out. When it comes to rebranding and redesigning a logo you have to be very carefully, because you are planing on doing something for the good of your company but if it goes wrong it can be a nightmare, changing the logo it's not rebranding your company if that's what you think, it may be a good sign that the company is rebranding. Rebrand can happen in very different ways depending on a company's needs, what happen is for some reason the company needs to make changes to adapt to a new market or for any other reason, the rebrand starts from inside out fixing everything that needs to be fixed and most of the time it gets to the company's identity. Now changing things inside and adapting your company to a new goal may be hard but changing the company identity can be very tricky. Why? Because that's what people see, and if you already have stablished something with that identity you don't want to put all you have on the line so you need to make sure the changes are not to drastic and they are for good. Here is a couple samples of good identity changes and if you read the descriptions you will understand why. MindShare www.mindshareworld.com The network’s branding retains the signature colour purple, which was established at its inception, but includes a complete refresh of the agency’s brandmark and visual identity. Even the name itself has seen a shift in the reduction of the letter "S." The redesign was developed in partnership with Moving Brands; who explain that "The symbol has been created to reflect the structure and form of Mindshare's business. It shows two forms coming together to create a new, strong form reflecting Mindshare's partnerships with clients, suppliers and other agencies." Read more Best Buy www.bestbuy.com Best Buy is a company that has been through a lot of rebranding and always seems to come out better, it started off as "Sound of System" in 1966 and renamed to "Best Buy" in 1983, and now comes with a new modern logo that makes me remember that saying "think outside the box" because they took the best buy out of the tag ,but placed very nicely outside and still kept the tag on the side which brings back the old elements of the old logo but in different way. AFC Champions League www.the-afc.com The Asian Football Confederation made a huge change on it's logo, coming from an old style logo that had a vision of a trophy to a new futuristic 3d looking logo, very colorful that brings a vision of a ball being kicked by someone. What they wanted to bring into this new look is that a lot of things changed on it's identity, because they want to show that Asian Football has also changed a lot, and it's a progressive change for better. Read More Sysco www.sysco.com Sysco is one of the largest distributor of food-service related items in the U.S. and had quite an old identity that had been used for 38 years, the new logo is very simple and a lot friendly than the old one, it comes with a saying "good things come from Sysco" and the usage of the colors are very well done bringing a good look to confirm the quality of the company through it's identity. Jack in the Box www.jackinthebox.com Jack in box is a food company that had an old simple fast food type of logo, consisted in a simple box with the type into it, and as the changes needed to be done, they came up with a new modern logo in form of 3d together with some typography, what they did is very simple, they kept only jack in the box, and that says it all, and they also improved the box very well, great job done. Citroën www.citroen.com Citroën is a very famous French car manufacturer company, to celebrate the company 90th birthday they came up with a very shine and futuristic logo that is also implemented on the cars as well, the company took the old logo and pretty much made it look shine and futuristic, I guess that's what we should expect from their new cars. Conclusion: Understanding that a change of brand and a change of identity it self is very important and it's based on a lot of factors that deal with your company, it's not only for the look of a new logo but what the company is bringing new into the table. If you find this topic interesting and would like to hear more about this stuff, make sure you make a comment so we can take it from here and write more of this for you. Thank you