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Designer Book Shelf #6

This week on Designers Book Shelf I got a lot of reading suggestions for you. Every Tuesday I will be posting new suggestions of books for designers and everyone that loves design and art in general. Check out what I have for you this week and stay tuned for more next week. If you interested in sending your book suggestions, leave a comment or email abduzeedo@gmail.com with the subject Designers Book Shelf. Special Thanks to Nijssen Sander for sending out these book suggestions. The Elements of Typographic Style by Robert Bringhurst (Author) Price: $19.77 Amazon Review This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today. The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus. --This text refers to an out of print or unavailable edition of this title. Customer Review (from Amazon) This book should be required reading for every graphic designer, book designer, typographer and certainly anyone directly or indirectly responsible for unleashing the current wave of awful typography on an unsuspecting public. Bringhurst covers everything from the basics of type styles to advanced kerning principles to the finer points of page proportions, all in a succint yet engaging way. Bringhurst does an excellent job of laying out a series of rules and guidelines, while making it clear that these are a starting point, a foundation for good type design, not a set of limitations. He is a poet as well as a typographer, and his eloquence pays tribute to the field as no one else has. The book features a good deal on the evolution of typography and includes great side-by-side comparisons of typefaces to illustrate specific points. He also deals extensively with punctuation marks, diacritics and the duty/joy of designing type with languages other than English in mind. I find myself returning again and again to the section on the subtleties of page proportions. He also achieves the nearly impossible balance of singing the praises of the old masters while not being afraid of the best of what's new and experimental. The Book of Bunny Suicides by Andy Riley (Author) Price: $8.00 User Review I love this book because of one single statement, how much can you do with one given fact, how does the bunny kill itself? Customer Review (from Amazon) The best thing about _The Book of Bunny Suicides_ is that there's actually not that much gore involved. Oh, sure, there are plenty of decapitated, disemboweled, liquefied, and otherwise visibly deceased bunnies in evidence. And don't get me wrong: that's funny too. Yet Riley is clearly among that rare but blessed breed of humorists who recognize that the anticipation can be even funnier than the payoff. And so, right after he shows us three bunnies impaled upon a light saber, he shows us two more bunnies calmly sunning themselves on the beach as Noah's Ark prepares to depart. On the downside, Disney may never hire Riley again once it gets a load of _The Book of Bunny Suicides_. On the upside, he's already proven that this would be Disney's loss rather than his. Kustom Graphics: Hot Rods, Burlesque and Rock 'n' Roll by Julian Balme Price: $29.16 Book Description Many Kustom Kulture artists are now crossing over scenes, creating graphics for hot rods one day, burlesque events the next, and dreaming up flyers for a new crop of indie rock bands—all part of an explosive international graphics movement. This overview of the best artists in this subculture includes work from California, the Midwest, the East Coast, Mexico, Japan, the UK, Germany, Scandinavia, France, and Germany. This roundup of Ed Roth and Von Dutch-influenced artists presents a mass of work impossible to beat for sheer visual inventiveness, vibe, and color. Author Julian Balme is a writer and art director for numerous Kustom Kulture magazines, creator of the famous London Calling cover for The Clash, a passionate racer of hot rods, and one of the foremost commentators on Kustom Kulture and Kustom Graphics. Customer Review (from Amazon) I think this book is absolutely great. Tons and tons of pictures. All high quality art for this type of genre. I purchased this book because I really dig Rockin' Jelly Bean's work but there are lots of great artists represented in this book. I highly recommend this book whether or not you're into hotrods, tattoos, and rock & roll type stuff. It's well put together and a great book to add to your book collection. Fadings: Graffiti to Design, Illustration and More by Siggi Schlee Price: $22.31 Book Description Graffiti, with its unique aesthetics and unconventional values, has had an increasing influence on several areas of visual communication for a very long time. Fadings presents the work of 24 graffiti artists whose commercial success has been based on their graffiti experience, including 123Klan, Flying Fortress, Viagrafik, Hixsept, and Atalier. To give the reader an understanding of each artist’s creative process, the book presents a selection of projects from briefing stage through development of the creative concept to final execution. Fadings is split into three sections: the first, From the Scene, presents a detailed profile of each artist (five to eight pages each); the second, Into the Scene, presents interviews with art directors and companies who use graffiti as a commercial visual language; the third, Clash, features work by innovative, upcoming artists from the scene. INCLUDES A CD-ROM WITH FONTS, ANIMATION, MOVIES AND THE FADINGS "SOUNDTRACK" Customer Review (from Amazon) I really liked this book. It showed how artists kinda grow up from graffiti to graphic design, that it's more proffesional. It had some great pictures. Every artist has a job description of what they do etc. Its in german and english, so you all should know. I got what i expected from it. Alot of the artist include CMPONE,123 KLAN, TYPEHOLICS, BACKYARD 10 ETC. It gives you alot of great ideas also of course. The cd that it comes with is alright the "so called soundrack" that they speak of is only one song that i think is really horrible. It has some cool fonts, and wallpapers too. This is a must for a you graff heads.

Designer Book Shelf #5

This week on Designers Book Shelf I got a lot of reading suggestions for you. Every Tuesday I will be posting new suggestions of books for designers and everyone that loves design and art in general. Check out what I have for you this week and stay tuned for more next week. If you interested in sending your book suggestions, leave a comment or email abduzeedo@gmail.com with the subject Designers Book Shelf . #1 The Elements of Typography Style by Robert Bringhurst About the author Robert Bringhurst (born October 16, 1946) is a Canadian poet, typographer and author. He is the author of The Elements of Typographic Style – a reference book oftypefaces, glyphs and the visual and geometric arrangement of type. He has also translated works of epic poetry from Haida mythology into English. Amazon.com Review This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today. The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus. --This text refers to an out of print or unavailable edition of this title. My review I'm a happy owner of this book that become a real hand book into typography and hence a book enhancing my English. I admire the high quality of this book and the unique format that fits our urban life. Perhaps, it's still hard to read it in public transport because you need to concentrate and even experiment or exercise while reading it. The language of the book is academic and very deep without that teaching notes like most of design books are weak in. I really love to return to its pages and can navigate fast by topics or a very useful list of terms at the end. #2 Thinking with type. A critical guide by Ellen Lupton About the author: Ellen Lupton is a graphic designer, writer, curator, and educator. Lupton described the evolution of her own career like this: "I studied design and art in the early 1980s at The Cooper Union in New York City. When I graduated, I was invited to run a small design gallery inside the school. I did that for seven years. I was a do-it-yourself curator, hanging my own shows, keeping the windows clean, trimming the labels. At the same time, I was publishing a lot, building a reputation as a writer and critic. In 1992, I was offered a ‘real job’ at Cooper-Hewitt, National Design Museum, also in New York City. Now, I had the opportunity to create much larger exhibitions for a bigger public. Each exhibition has been accompanied by a sturdy exhibition catalogue and ambitious public programming." Book description The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid). My review I ordered this book in a bunch just clicking on "Customers also bought..." link and was absolutely agreed with that customers, I even want to be their friend:) Okay, this book is very nice and well structured. I put it second on my shelf because it's not just a book but a good reference for anyone who use typography and thinks. Thinks about how to use it right. #3 Things I have learned in my life so far About the author STEFAN SAGMEISTER (1962-) is among today’s most important graphic designers. Born in Austria, he now lives and works in New York. ...in 2005 he won a grammy award as art director of the ‘once in a lifetime’ talking heads boxed set packaging. Currently among many projects sagmeister continues his work on ‘20 things in my life I have learned so far.’ a series of typographic pieces inspired by the work of his grandfather that he began in 2004. Amazon review Many consider Stefan Sagmeister to be our most important living designer, but he reaches beyond design circles in sharing 20 Things I have learned in my life so far, including the fact that "keeping a diary supports personal development." Proving his point, this book grew from a list in his diary during a year-long commercial hiatus. He returned to paid work with greater freedom from clients and himself, and created a series of projects spelling out personal truths--"worrying solves nothing," "trying to look good limits my life," and other simple, meaningful statements. Most are public and interactive (words spelled out on the backs of swimmers in the Hudson River, or displayed by enormous blow-up monkeys lounging around Scotland, or flaming in Singaporean bamboo scaffolding), while others are more private experiments with intriguing materials (sausages, cacti, sperm). All are presented--along with personal anecdotes supporting his assertions and notes on the practicalities of creating each project--in an alluringly interactive format: a "box" of 15 booklets with unique covers that can be switched to transform the look of the case from creepy to lovely. --Mari Malcolm "keeping a diary supports personal development." My review Mystical book! I bought it facing many difficulties from local customs. Then I took it to Lisbon based post-digital culture festival OFFF 2009 where I had a chance to speak with Sagmeister face to face. And I forgot the book in hotel on that exact day and was shy to interview Stefan because he was really tired after his amazing talk at festival! #4 Guidelines for Online Success About the authors There is no need to present you the lead author of Guidelines for Online Success. Rob Ford, the founder and owner of The FWA (thefwa.com), a recognition program for cutting edge web design which has since served over 30 million site visits. His work has been featured in numerous publications including The Chicago Tribune, The Guardian and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines and writes a regular column in Adobe's Edge Newsletter. Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN's 1000 Favorite Websites. Book description The dos and don'ts of web entrepreneurship. Have you ever wondered why your websites didn't quite match up to the success of your competitors or peers? Have you ever looked at other sites and thought: Why didn't I think of that? Have you ever spent too much time trying to find basic information that was buried deep in a needlessly complex website? You are certainly not alone and this book aims to change that by bringing together some of the world s most highly acclaimed designers and developers, spanning every continent, all of whom share their knowledge and experience. With chapters arranged by subject (interface and design, marketing and communication, technology and programming, technical advice, content/content management, and commerce), a clear do/don t structure, and plenty of real world examples of successful and award-winning websites, this book has all the advice and examples you will need to give your personal or business website an edge on its competitors and also win industry acclaim as well as respect from your peers. Your visitors will thank you. My review If you care about web design - this book is just must have! #5 Do Good Design: How Designers Can Change the World About the author David Berman has over 25 years of experience in graphic design and communications and has worked extensively in the adaptation of printed materials for electronic distribution, including Web design and software interface development. As an author, expert speaker, designer, communications strategist, typographer and consultant, his professional work has brought him to over 20 countries in the past few years. His clients include IBM, the International Space Station, the Canadian government, the World Bank, and the Aga Khan Foundation. David's work includes award-winning projects in the application of plain language, custom typeface design, and the development of a system to republish the laws of Canada in plain writing and design. Book description (by Erik Spiekermann) How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before. Disarming the weapons of mass deception. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption—or helping repair the world. Do Good Design is a call to action: It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. In this provocative and dramatically-illustrated book, David Berman offers a powerful and hopeful message for all designers. Today, everyone is a designer. And the future of civilization is our common design project. About the Author My name is Arseny Vesnin, I'm a design observer and online curator from Saint-Petersburg, Russia and I'm the founder of Designcollector Network. I'm revealing the Russian creativity on Abduzeedoo and feel free to follow me @designcollector

Designer Book Shelf #4

This week on Designers Book Shelf I got a lot of reading suggestions for you. Every week I will be posting new suggestions of books for designers and everyone that loves design and art in general. Check out what I have for you this week and stay tuned for more next week. If you interested in sending your book suggestions, leave a comment or email abduzeedo@gmail.com with the subject Designers Book Shelf An Illustrated LifeDrawing Inspiration from the Private Sketchbooks of Artists, Illustrators and Designers by Danny Gregory(Author) Price: $13.59 Book Description An Illustrated Life offers a sneak peak into the wildly creative imaginations of top illustrators, designers and artists from around the world through the pages of their personal visual journals. Popular visual journalist and author Danny Gregory reveals how and why keeping a consistent, visual journal leads to a more fulfilling creative life. Designers and artists working in all mediums will find creative inspiration from these insightful interviews and stunning examples. Customer Review (amazon) Danny Gregory has done it again. He's nurturing and encouraging people from around the world to draw the little treasures of their lives. This book is a celebration of that special part of us that needs to draw, record, interpret, and play! When I got my copy, I was drawn like a magnet into the pages. This is a book that can be read and savored for a long, long time. There is so much, and it is all so rich. I carry it around with me throughout my day. Just looking at the beautiful cover makes me smile in anticipation. The 50 artists have very different styles and approaches, which I found broadening. It is so much fun to read about their approaches, supplies, and ideas. I have taken a magnifying glass to some of the images already, so I can marvel at the smallest of details. I have found myself hoping that Danny Gregory will create a sequel - or - hopefully, a series of these books. An engrossing read. Buy it...you will love it. While you're at it, buy a moleskin or other journal because you won't be able to stop drawing! Internet FamousA Practical Guide to Becoming an Online Celebrity by Cameron Chapman (Author) Price: $5.99 Book Description Internet Famous is the complete guide to making your name known online. With chapters covering everything from the basics of what Internet famous is to the different types of social media to creating your own plan to gain online fame, Internet Famous has all the information you need to become an online celebrity. Whether you want to be famous to help sell a product or service, to promote a cause, or just because you want people to know who you are, this book will give you all the tools you need to make it happen. LayersThe Complete Guide to Photoshop's Most Powerful Feature by Matt Kloskowski (Author) Price: $29.69 Book Description When Photoshop guru Matt Kloskowski was asked why he wrote this book, he replied, “It’s simple: I wanted to write the Photoshop book that I wished was around when I was learning Photoshop”. You’ve always known that layers were the key to understanding Photoshop, and now you have a resource to show you exactly how. With Matt’s clear, easy-to-follow, and concise writing style you’ll learn about: * Working with and managing multiple layers * Building multiple layered images * Blending layers together * Exactly which of the 25+ Blend Modes you need to worry about (there’s just a few) * Layer Masking and just how easy it is. * Using layers to enhance and retouch your photos * All of the tips and tricks that make using layers a breeze. If you want to finally understand layers in Photoshop, this book is the one you’ve been waiting for. Customer Review (amazon) I'm one of those Photoshop users who knows too much to want to read a book mainly for beginners, not because of ego considerations but because I would be bored and skip around. But there are also huge gaps in my haphazard Photoshop education. This book gives absolute beginners what they need without slowing down the more experienced user. It's long enough to cover what it aims out to cover without being so long that you look at it and say, someday I'm going to go through that book but not today. I was attracted to this book because of who wrote it (I watch Matt's Killer Photoshop and Lightroom tips all the time), the topic, which of course is central to knowing Photoshop, and because of the great cover. I'm a small press publisher and believe me, covers matter. Many good books languish because they don't appeal initially to the eye. And a Photoshop book should have a good design. It's also well-edited, a welcome plus in today's publishing world. Anyway, what's between the covers is just as delightful. I think the word I would use to best describe this book is methodical but not in a boring way. It's comprehensive, but the way it's laid out never overwhelms you. I know that when I go through this book a couple of times, I'm going to be flipping my way through layers like a maniac but a maniac who knows what she's doing and knows what layers can do for her. And, I LOVE the last page of each chapter, the "How do I...." question and answers. It gives me one place to go to immediately find all those absolutely essential shortcuts and critical pieces of knowledge without which one wouldn't really be able to say they had a good basic understanding of layers. Matt even has two companion videos on the book's web site and you can download all the images used in the tutorials there as well. I may not be an expert in Photoshop (yet) but I do consider myself an expert on Photoshop books and this one is well worth the very reasonable price. Have fun playing with it; I am! Art of the Modern Movie Poster:International Postwar Style and Design by Judith Salavetz (Author), Spencer Drate (Author), Sam Sarowitz (Author), Dave Kehr (Author) Price: $47.25 Book Description Critically authoritative visually stunning and physically massive Art of the Modern Movie Poster is the first and last word on post-WWII film poster design. Showcasing fascinating examples from 15 nations this collection of more than 1 500 exemplary designs is a must-have for film buffs design and poster aficionados alike. The posters are organized by country of origin offering an intriguing glimpse into each region's unique visual sensibility and sometimes unexpected takes on familiar films. Gathered from the renowned collection of the Posteritati Gallery in New Yorkóone of the largest holdings of international film posters in the worldóthis volume is the definitive survey of both film and popular graphic art in the modern era. Customer Review (amazon) Huge book that tries to cram in every movie poster ever made. This book is about the "art" of the movie poster. If you are looking for a great film with bad poster art, it probably will not be in here. This book is more than a book on movie posters, but a great book on graphic design! Anyone going into advertising or graphic design has to have this book! The only problem I have with the book is it's lack of coverage given to American and Independent film posters. I think there is way to much coverage given to foreign movie posters. Having said this, you will find that the foreign poster art really is amazing and gives the film a whole diffrent "feel" than the Americian poster art that we are used to. All in all, you will find poster designs for movies that you have never seen before. Last, but not least, the book is an excellent refrence/shopping guide to the wonderful world of movie posters.

Designer Book Shelf #3

This week on Designers Book Shelf I got a lot of reading suggestions for you. Every Tuesday I will be posting new suggestions of books for designers and everyone that loves design and art in general. Check out what I have for you this week and stay tuned for more next week. If you interested in sending your book suggestions, leave a comment or email abduzeedo@gmail.com with the subject Designers Book Shelf . Special thanks today for the suggestion of Leandro Oliveira. Playful Type: Ephemeral Lettering and Illustrative Fonts by R. Klanten (Author), H. Hellige (Author) Price: $43.47 Book Description Graphic designers have always developed and designed new fonts for application in individual projects. Playful Type discovers a new and young generation of designers who are applying typography beyond the classical typeset and creating a dynamic range of playful and illustrative fonts and ephemeral lettering. Playful Type examines how designers today are creating typography with the aid of a multitude of different techniques. From manual lettering, calligraphy and collage to manipulative time exposure of photographs, designers are developing fonts for the moment which are irregular and often accidental. Blocks of ice are even being staged as real characters and paper cut forms and shadows metamorphose into letters and spatial installations. This book shows such cuttingedge examples of elusive scripts that are being translated into serially employable alphabets to be used digitally with the computer. Playful Type presents an inspiring collection of illustrative fonts and hand-made typography created from a variety of cutting-edge approaches and indicates current development in font design. Customer Review (amazon) At first glance the cover was not all that inspiring, but when cracking it open it will put your mind in awe of the majority of the work. It brings my back to my childhood when cutting up paper and having an untainted imagination ran rampid. If you are into hand cut and imaginative creations this is the book for you. Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies by WOW Branding (Editor) Price: $29.20 Book Description After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients. Customer Review (amazon) This is a superb logo / corporate image book. It was my top choice out of a stack of 20 from the local Borders and well worth the investment for some great inspirations. The text information on how each logo/branding concept was arrived at, how challenges were met and goals incorporated, is a fascinating look into the industry, particularly for anyone who hasn't worked for a major ad company before, and the processes are applicable even for smaller designers and advertisers. My favorite thing about this book was being able to see several of the original conceptual illustrations, including logo concepts that were rejected, designer notes, and the piece-by-piece elements that eventually led to the final client-approved design. Of course, it wouldn't be a great logo book without lots of inspiring logo images and full-color pics of how the logos were implemented into billboard ads and building signage, product packaging, and other print media. Overall, this one is definitely a keeper. From Design Into Print: Preparing Graphics and Text for Professional Printing by Sandee Cohen (Author) Price: $23.09 Book Description A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. Customer Review (amazon) I agree that this book is a "must have" for all but the most experienced professional graphic designers. I promise that the rest of us will learn useful concepts and facts. You may also learn the reasons behind other concepts that you thought you already understood. This book will be a quick reference for me -- within arm's reach in my studio. As you can see from the Table of Contents, the scope of this book is rather broad but it is very readable and authoritative. It is beautifully produced (of course!) and engaging. For instance, the quizzes are practical and often fun. My favorite quiz was matching ten CMYK values with ten named colors -- sort of a crossword puzzle for colorists. How you use the book will depend upon your own experience. You mileage may vary but you will enjoy the ride. Street-Smart Advertising: How to Win the Battle of the Buzz by Margo Berman (Author) Price: $23.95 Book Description Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Customer Review (amazon) Margo Berman's enthusiasm and expertise for creativity and advertising really shine through on every page of this book. As someone who is very knowedgable about marketing but not so much about advertising, this book really added to my knowledge. It has served as a great resource over and over again. If you are interested in reading it front cover to back page, you can and you will learn much from the real-life "street smart" examples. The exercises help you apply the information. However what I find most useful about the book is that each chapter stands up by itself. I read the material and do the exercises and really feel I understand the material. It is like a mini-course in each chapter. Thanks again Margo for providing so much of you in this book!

Designer Book Shelf #2

This week on Designers Book Shelf I got a lot of reading suggestions for you. Every Tuesday I will be posting new suggestions of books for designers and everyone that loves design and art in general. Check out what I have for you this week and stay tuned for more next week. If you interested in sending your book suggestions, leave a comment or email abduzeedo@gmail.com with the subject Designers Book Shelf . Big special thanks to the suggestions of Sander Nijssen and Pete Morley. How To Be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy Price: $13.57 Book Description: Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer. Customer Review: (Amazon) If you are in commercial art field, regardless whether you are in graphic design or not, you must read this book. It tell you everything you wish your design school teachers had told you about the business of being a commercial artist. As an art school instructor myself, I made this book into a recommended reading material for my graduating illustration majors. Just cross the words "design" in this book and write over "illustration" (or animation, advertising, or whichever commercial art occupation), and more than 95% of it works. It is because this book does not teach you the tricks and gimmicks, but teaches you the philosophy of the business of being a commercial artist. The Art of Looking Sideways by Alan Fletcher Prince: $26.37 Amazon.com Review: Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. Customer Review: (Amazon) The Art of Looking Sideways is an instruction manual of sorts for adults to deconstruct their preconceived belief systems of reality. Readers are encouraged to look, see, explore, turn upside down, rip apart, and to ultimately rebuild that which everyday people believe to be true through a series of word plays, found quotations, paradoxes, and unusual truths. There are no answers. Just questions, and differences of perception. The book challenges, enlightens, entertains, and ultimately inspires. It's absolutely not a book of gee-whiz optical illusions, a la psychedelic "Mind's Eye" pointillism or perception bending Escher, but rather a playful, witty scrapbook of collected thoughts, newsprint clippings, poetry, photographs, illustrations, and assorted junk found on globe trotting vacations by the book's compiler. The design of the book itself is a work of art. No two pages are the same. Each idea, or question, is presented with it's own lyrical typeface and placement to further convey the essence of the topic at hand. At my count, there are well over 1,000 different original works of typography and layout -- a stunning feat in and of itself. "Sideways" is quite simply a fringe experience that is impossible to label, describe, or place in a particular section of a bookstore. As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books. It's big, heavy, and worth its weight in gold. A classic. A Smile in the Mind by Beryl McAlhone Price: $13.58 Book Description This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan. Customer Review: (Amazon) If graphic design to you is pretty decoration and the latest cool font then this book is not for you... However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book! Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure. Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style! Creative Advertising: Ideas and Techniques from the World's Best Campaigns By Mario Pricken Price: $34.50 Book Description: What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based Mother Ltd. All demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with international luminaries of the advertising world provide invaluable insights into the working practices of top agencies. Entertaining and inspirational, Creative Advertising is an indispensable book for designers, art directors, copywriters, and students of advertising. Over 450 illustrations, 380 in color. Customer Review: (Amazon) This book is an outstanding resource for anyone interested in learning about developing and fostering creativity. Mario Pricken's techniques focus on applications in creative advertising. However, both his "DreamTeam" group work techniques and his "KickStart Catalogue" are valuable tools for creating novel ideas in any field. Pricken supports his techniques and theories with stunning visuals from award-winning campaigns from around the globe. He stresses the importance of applying his techniques, specifically the "DreamTeam", in creating advertisements that deliver results. The bulk of Pricken's material is composed of the "KickStart Catalogue". This section outlines numerous creative techniques that can be used to elicit novel ideas. The author backs up each one of these techniques with applications to creative advertising. The purpose of the section is to act partly as a guide for creative thinking and to act partly as inspiration for new ideas. The "DreamTeam" guidelines are a great resource for encouraging creative thought in groups. In this section, Pricken outlines what is needed in a work environment to build creativity instead of breaking it down. Additionally, the author outlines other classic creative techniques that can be applied to all fields including creative advertising. He recounts timeless techniques including storyboarding, first developed by Walt Disney in the early 20th century. Pricken delivers a stunning finish to his work by outlining several interviews with industry professionals. Marketing professors, graphic designers, account executives, and creative directors in the top of the domain all recount their take on the world of creative advertising. This book's strength lays in its stunning use of visual examples to support the author's somewhat stretching theories. Pricken's careful eye and meticulous research shine through in this work. The only problem with this book is the slight over analysis of some creative techniques. Pricken is guilty of what many marketers often do: over complicate their craft. Many of the theories put forward can be condensed into groups. While his thoughts are well researched and developed, they can be perceived as mechanical interpretations of otherwise innate processes. I would recommend this book to anyone curious about marketing, communications, or simply anyone who has ever enjoyed a creative advertisement. The Art Of Modern Rock: The Poster Explosion by Paul Grushkin, Dennis King Price: $47.25 Book Description: Authoritative, eye-popping, and massive, Art of Modern Rock is the first and last word on contemporary concert posters. An art form that has grown hand-in-hand with the independent music scene, heralding small and large gigs alike, the posters have emerged from visually creative street-level notices to prized collectibles rendered in a variety of styles and media. Today's poster artists combine the expressive freedom pioneered in the poster revolution of the 1960s with the attitude and the do-it-yourself approach of the punk scene, creating an unprecedented surge of innovative poster production on an international scale. Featuring over 1,600 exemplary rock posters and flyers from over 200 international studios and artists, Art of Modern Rock is the long-anticipated sequel to coauthor Paul Grushkin's The Art of Rock. Profiles and quotes from the pioneers in the field and their emerging heirs share nearly 500 gloriously packed pages of poster after mind-blowing poster. As brash and colorful as the burgeoning scene it documents, Art of Modern Rock is the must-have book for music and poster fans and collectors. Customer Review: (Amazon) As I have been looking forward to the release of this book for two years now, when the package first arrived at my house I was a little afraid to open it. Would this book live up to my high expectations? I quickly got over my fears, ripped open the box and pulled out this gorgeous, colorful, HEAVY piece of art history in the making. Every single page is filled with amazing full-color posters, interviews, and photographs. My favorite thing about the book is the photos of the actual artists-- seeing what these talented folks look like, and getting glimpses into how they actually work in their respective environments. Impress your friends, show how hip you are and buy this book!