L² is a branding design project created by the two young creative graphic designers, that happened to be twins, for their studio. One of the biggest issues I've always had is to design something for myself or in the past for my design studio. Working for clients or products is easier than designing your own portfolio. Krisztián Lakosi and Lakosi Richárd simply did an amazing job with the branding for their studio. It's super simple but it does look very classic. The L² studio was formed from the collaboration of two young creative graphic designers, also twins. The exponent in its name refers to the effect of cooperation: working together as a team we can achieve a lot more than we could do alone. The graphic designers of L² believe in deliberate, smart design, they built their own identity from the simplest elements possible – from a descriptive symbol and an intense color. For more information about Krisztián Lakosi and Lakosi Richárd, check out http://l2studio.co/ Branding
Bruno Fosil Predrijevac and Studio 33 shared a beautiful branding project for Dajakovic Concrete Plant. The interesting thing about this project in my personal opinion is how friendly it looks for such a serious, if not boring, industry. The colors look modern and the typography is simple and quite stylish. Below you can see a bit more of the project. Studio 33 is specialized in branding, design and development. They also love to work on packaging and logo design projects. Their studio is based in Osijek (Croatia) but we work with clients from all over the world. Bruno is a graphic designer at Studio 33. For more information about them check out https://studio33.rocks/ We have many years of experience working in the agency and prefer organized, systematic and quality work that will fulfil your requirements and help you in promoting or selling your services and products whether you are a small, medium or a corporate client. Branding
For the fans of minimalist design you will love ONNO, a branding and visual identity project from the Ena Baćanović - Ruby and the folks over at O N N O themselves. The design is a glorious black and white logo mixing two circles and the N. I love how balanced the logo is and also the composition for the collaterals. In addition to that, the web site has a simple and elegant design, with a classic use of serif fonts. Branding About ONNO ONNO is a Zagreb-based design studio driven by simplicity, curiosity, creativity and new opportunities. Studio was founded by Ena Bacanovic and works with local and international client base.
Udacity redesigned their brand and visual identity, I really like the end result and it's always good to know a bit more behind a major redesign project like this. Bill Kenney shared a bit of that on a Behance post. He talks about the challenges and how they overcame them. The work was done by Focus Lab where Bill is the co-owner and art-director. Udacity is disrupting the traditional idea of higher education. They specialize in providing industry-prepared courses and “nanodegrees” to help students learn the skills they need to get a job. We created a comprehensive brand experience that is clean, simple, honest, and professional. The vantage point of the logo mark embodies Udacity’s non-traditional approach to education. Paired with the logomark, the logotype gives a subtle nod to the ownability of the brand. Branding and visual identity Bill Kenney is the Focus Lab, LLC co-owner and art director. They are a Design & Web Development Co. that specializes in Branding, ExpressionEngine and overall "awesomeness!" For more information check out http://focuslabllc.com/
Boing is a branding and visual identity project created and shared by TAVO. The project is a new rebrand for a TV channel in Spain with the main goal of creating a brand that is identifiable in the diverse countries that it would be displayed. They kept the circular shape of the logo that has been used in the recent years and playing with the point of the letter "I", used before. With that they could evolve the logo and typography while maintaining the original essence, giving a new personality with more possibilities to communicate. We Pitched in the new rebrand of Boing Channel for Turner Spain. We Had to go through the different trajectory and problems of this brand in different countries, pros and cons. For the unification and renewal of Boing channels we believed that a complete rebrand of the Logo, characters and ident in general was necessary, to unify the whole brand. Branding Credits Concept & Art Direction: TAVO Producer Executive: BEETA Music & Sound Design: Aural Sound Client: TURNER
Bourbon Nightclub & Bar is a visual identity project designed by my creative and Ewan Leckie. The project was shared on their Behance profile. The reason we share this project her on ABDZ is because of its simplicity. There's something beautiful about playing with black and white and also with dotted grids. I think by mixing that with some organic textures, the designers behind this project really achieved something powerful, especially for a nightclub. We were tasked with creating a fresh identity for a newly renovated club venue in Edinburgh. Helping with naming of the brand ( Bourbon Nightclub & Bar ) as well as designing the logo and set of illustrations, marketing assets and simple brand guidelines. Visual Identity About my creative My:creative is a face to face creative agency helping brands communicate their story. Working with people that have real passion for their product & for the people they want to engage with. For more information check out http://www.thisismycreative.com/
We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand. There’s many great products out there but there are unlikely known because of the poor branding. That is not the case of the work of Mike Voropaev who is a graphic designer based in Brno, Czech Republic. He was part of the branding work for Sleepformer, a collection of sofas with the concept of a full mattress for a comfortable and healthy sleep. He worked on the visual identity, guidelines and UI/UX. Branding and web design for the capsule collection of sleeper sofas. Our collabo team has created conception, visual identity system, web design, guidelines and animations. Credits Art direction, graphic design, UI/UX, animation — Mike Voropaev Photo — OutboxPhoto, MZ5 group, public domain More information via http://mikevrpv.com.
Fridaymilk is a branding and visual identity project for an independent curating organization based over the Polar Circle which aims to develop culture and media in the North. There's a lot to love about this project but for me nothing beats the simplicity. The business cards are simply gorgeous, especially the back of the card, which looks like ice. United by the idea of Northern identity they are promoting the concept of cultural decentralization by shifting the cultural centers «from capitals to remote areas». A project team creates unique media content, also implies different instruments for «off-line» events like art-conferences, panel discussions, international and public sector collaborations. It is a long dialogue of artists, curators and young generation what it is a life in the High North and a constant search for a meaning and goals to stay and grow in this area. It is a platform for materialization of new ideas and life stories, it is a big expedition for searching an answer for a key pillar in the High North whether to «leave or live». Credits Art Direction:Value ., Vladimir Ilnitskiy Design: Value, Vladimir Ilnitskiy Photography: Molokostudio, Oleg Khadartsev Printing: First Sense
Phosfroma is a branding project shared by Bullseye. The main goal of the project was to help Phosfroma to be recognized as a leader in professional lighting solutions for both indoor and outdoor building applications. The end result is a simple and elegant branding with a beautiful system to support it. I have to say, the presentation is top notch, from the business card to collaterals, everything feels coherent and consistent. "We instill confidence in those we work with, which is central to everything we do." Project description Phosforma's mission is to set new standards within the lighting industry through our work and how we approach a project. The Phosforma brand and culture is defined by a passion for lighting and a set of core values that we truly work within. - Behance Branding About Bullseye Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Porto, Portugal. They are dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. For more information check out http://www.bullseye.pt/en/ We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project.
Uber refreshed their branding and visual identity in the beginning of this year and despite the controversy it was a in my opinion a solid work. I know some of the designers behind it and I have profound admiration for the work that they do, they are experts at their craft and probably some of the best in this field. The project that they shared on Behance definitely illustrates that quite well. It's a text book project and if you want to create visual style guide, save the link because it's hard getting any better than that. Visual Identity This project was originally shared by: Uber Design Catherine Ray Roger Oddone James Bamford Mirtho Prepont Shalin Amin Donald Wong
Vinery 9 is a branding and visual identity project for an e-commerce website all about wine and it was designed by a fellow Brazilian Designer, Gilnei Silva. There are many ways to translate a message to a logo and then a branding system. Gilnei explored the refraction effect created when you try to read something through a glass of wine. The result is quite beautiful. The visual representation of the distortion with wavy lines is clever and elegant. I won't tell much, check it out after the break and happy Friday. The idea for the logo started with the concept of wiseman because the owners of the site were experts in wine. One of the things that sommeliers do is to look at the texture of the wine, so they explored the idea of the logo was if the number 9 was behind the glass. Branding and visual identity About Gilnei Silva Gilnei is a Senior Designer focused on branding and visual identity. For more information check out http://www.gilneisilva.com/
Branding goes beyond the logo, we mentioned that several times. The biggest challenge for designers is how to create a system that is scalable and efficient across different mediums. Carlos Bauer and Nicholas Pierre shared a great example on their Behance page. It's the visual identity for Tropico, a great example of beautiful word mark and collaterals. Trópico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema. With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices. Branding Carlos Bauer and Nicholas Pierre are freelance designers from Curitiba, Brazil. For more information check out http://carlos-bauer.com/ and http://www.contemchumbo.wordpress.com/
When it comes to branding and visual identity there's much more than just a logo, you have to think about a system of materials that will support the visual identity needs of a company or service. Lincer is a startup that works with companies from different sectors to promote improvements in workflow, keeping the focus of the company's experts in their core business. The role of Typedstudio was to develop all visual and naming the brand reflecting a business vision company that brings innovative proposition to the market. Lincer is a project share by Carlos Nogueira, a creative director based in Grenoble, France. For more information about his work check out: http://www.typedstudio.com/ Branding project
I love to see a little bit of what happens behind the scenes of a branding project. The outcome usually is simple but a lot of people, especially the non-designers might not have any idea of the amount of work that it takes to come up with a good and powerful brand system. The Nubank project shared by Andrea Avedissian is a great example of that. The visual identity project was done for a new type of credit card that doesn't require a bank in Brazil. A new concept that required a fresh take on the branding. Personally I love the symbol and the color palette, it's elegant and depth. It's like a penrose triangle. The typeface is the only thing I am not quite fan of, it looks like FF Dax which seems to be one of the favorite fonts for visual identities in Brazil. That said, it doesn't compromise the strong work done by Andrea and the other designers involved. Nubank provides a digital credit card, a Platinum MasterCard for smartphones, and is looking to take customers away from Brazil’s highly profitable banks. That means the company is now concentrating on people who can afford the phones and already have credit cards with Brazilian banks but are seeking alternatives... New York Times About Andrea Andrea Avedissian is a senior copywriter from São Paulo, Brazil. For more information check out https://www.behance.net/AndreaAvedissian - The art director of this project was André Bitelli.
After a long hiatus I got the time to post again and nothing better than sharing a beautiful visual identity project. I am talking about the Manwaring - Certified Financial Planning project shared by Jackson Mahlke. There are a lot of things to like about the work that Jackson put together but I can highlight the symbol and typography are my favorites. Manwaring is a local certified financial planner in Houston. The client really wanted to incorporate an eagle into the new mark so I obliged. With that in mind, I decided to reference a shield (dependability/safety/protection) by overlapping the eagles wings as it takes flight. - Jackson Mahlke Visual Identity Jackson Mahlke is a graphic designer living in Houston, Texas passionate about branding, teamwork, collecting typefaces. For more information check out http://designbyhawkeye.com/
We have featured Socio Design a couple of times here on ABDZ but they keep delivering amazing work. This time we want to share the beautiful branding and visual identity work they did for Stevenson Systems. We also have to highlight our admiration for the simplicity and elegancy of their work not only in the visual identity but the web site as well. Stevenson Systems are a Space Accountancy firm based in Los Angeles, USA. Founded by Peter L. Stevenson in 1986, they have been instrumental in shaping the industry by unifying the understanding of commercial measurement between architects and developers. - Bechance Stevenson Systems approached Socio to create a new brand identity that would solidify their reputation as global leaders in the Space Accounting field and future proof the business from competing firms. A key requirement of the business strategy was to highlight the full range of services on offer that go beyond measuring buildings. To achieve this, we created a new mission statement of ‘Discovering Hidden Value’. This helped to suggest that the true benefit of their services lay in the opportunities a landlord was afforded from their consultation and management services after measurement. - Socio Design Branding About Socio Design Socio Design is a Graphic Design agency. They work with a diverse range of clients, from start-ups to multinationals, creating memorable design that grabs target audiences, builds brands, and ultimately achieves results. From concept to completion they deliver engaging design solutions that work harder. For more information check out http://www.sociodesign.co.uk/
We share a lot of articles on branding and visual identity. Most of the work we feature is very clean and tend to be super digital for lack of better term. What I want to say, that most of the symbols and logos lose a bit of the original traces from the sketch phases. Ride & Sons is a different case. The project was shared by BMD DESIGN and it has this really cool style that preserves the drawing irregular form to add a lot of personality and character to the brand. BMD is a design studio from Bordeaux, France. Their work is super stylish and we highly recommend that you check out their work at http://www.bmddesign.fr/ Visual identity