There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points. The exploration process for me entails a pencil and paper but some people go the unconventional route and that doesn't mean they are wrong. Chiun Hau You shows us how to use programming skills to generate a pattern that he used as base of his branding project. Chiun is a design student and self-taught programmer. He's been experimenting with his coding skills to assist on his visual identity design workflow. Here's the link of his program on Codepen, it's open source! http://codepen.io/chiunhauyou/full/qbeyqe/
Every four years we have the summer olympics to look forward to, one of the most important sporting events in the entire world. For each one of these events there's the mega investment not only on infra-structure but also marketing and branding. We have seen great work done in terms of branding, some very polemical, like the London 2012, however it's always awesome to see what designers come up with for the candidate cities. For this post I want to share the branding project for the competing candidate city of Budapest. One of the most striking things about this work is the simplicity and, dare I say, elegance. The project was created by Attila Ács, Lili Köves, Kiss József Gergely and Eszter Misztarka. BP2024 Budapest is proudly competing as candidate city to host the 2024 Olympic Games. In our proposal for the candidacy's identity we merged the capitals century old heritage and its future aspirations of change and growth. For more information check out the Behance project.
Grismont is a young brand of exceptional golf clubs, that combine the craftsmanship of designers and 3D printing technology, without compromising on technical excellence. Far from the standardized manufacturing process, Grismont launches a new generation of golf clubs, fully customizable, at the crossroads between luxury items and sports equipment. Brand Brothers has designed the Grismont visual identity and branding with the brand's team based in Paris, working for several months on the project. We designed a logo consisting of a custom typographic drawing and minimalist monogram combining the letter G and a golf tee. The branding unfolds on print, digital and object, with a particular care for the subjects. The black and white world is embellished with copper textures that adorn the print and packaging clubs. The entire product discovery trail has been fine-tuned to produce a powerful graphical territory, refined and consistent, from the business card in leather sheath, through the boxes and brochures. The brand was launched in November 2015 in Paris. About Brand Brothers Brand Brothers is a brand design agency based in Paris and Toulouse. They value method, curiosity and passion to help ambitious entrepreneurs make themselves understood with simplicity, intelligence and singularity. For more information check out https://www.brandbrothers.fr/en/
Love Fest Fibers is a new small company based in San Francisco, that creates yarns from 100% alpaca and merino wool, utilizing materials such as recycled plastic bottle fiber and fashion industry remnants. From Nepal to New Zealand, Love Fest Fibers learns from communities with vibrant textile traditions, partnering with artisans and pastoralists to bring you fiber with a story and the ability to support livelihoods. By purchasing Love Fest Fibers yarns, not only will you be making something incredible with your hands but also directly benefiting communities of fellow makers. Identity & Collaterals for Love Fest Fibers. This project was designed and shared on Behance by Menta, a branding & packaging studio, founded in 2008 by Laura Méndez, based in Guadalajara, Mexico. For more information check out http://www.estudiomenta.mx/
There are types of project that inspire you more than others. Not because of style or because it's trendy but just because it's an specifc type, like icon design, branding, UI. For me editorial design and branding have a special place in my heart. Maybe the reason might be due to the fact I don't do that that much anymore, I don't know, but the only thing I know is that I love to spend a lot of time just checking these types of works, one of the I want to share with you today. The project I am featuring here today is titled Romlab and one of the designers behind it is Camille Dorival. She is based in Oslo, Norway and she shared it on her Behance profile. It's hard to explain the reasons I like some projects, most of the time is because of its simplicity and clever solution. Project made at Bleed. Creative director: Svein Haakon Lia. Development: Kristoffer Lundberg and Mathias Stav (Feed) Project Manager: Benedicte Bolling. Art direction, identity and website for architect and interior designer Romlab. For more information check out https://www.behance.net/camilledorival
For today's post I want to share a nice visual identity project title driexdrie. There's a lot to love about it, the simplicity, style and of course the beautiful printed collaterals. The project reminds me a bit of the Material Design branding project that Google created 2 years ago. This project was was created by George&Harrison Design Studio based in Eindhoven, Netherlands. They are a young graphic design studio, specialized in identity and communication for print and web. For more information check out http://www.georgeandharrison.nl/
Creating a branding system is always a intricate process, it requires a lot of thinking especially on how to make things look as they are part of a family, sometimes some varitions look better than the other but the overall look and feel should remain familiar. The work that Andrea Alati and Simone Mariano is a great example. The project is titled HITALK - Dynamic Brand Identity and it's awesome to see how they play with the isometric grid and the different variations of style and colors. Hitalk is an innovative series of events created to share thoughts and experiences. For more information about Alati and Simone, check out http://www.fulminelab.com/ and http://marianosimone.prosite.com/
Nothing like the start of the week with a super creative branding project. The designer behind this one is Maurizio Pagnozzi, an italian designer based in London. The project is for a juice bar in Bologna, Italy and the cool thing about the end result is how clever his solution was for the logo. The name of the juice bar is Pistinega, which means carrot in the Bolognese dialect. He simply played with negative space to create the letter E from the shadows in a carrot. For more information about Maurizio check out his web site at http://www.mauriziopagnozzi.com/
Personal projects are very important for the improvement of the design skills, there are less constraints in terms of back and forth with other decision makers but still it's a great way to try different workflows and techniques. The project that Morten Håvik shared on his Behance page is a great example. A lot of attention to detail and beautiful outcome. Make sure to check it out after the break. Georain is a fictional weather modification company that observe, measure and monitor the atmospheric precipitation processes. When needed – like during a drought – they can initiate weather modification operations to increase the humidity in the existing clouds and boost rainfall in the drought-stricken areas. It is also possible to “over nucleate” clouds with so many particles that they hold in their moisture until they have passed over the target area, which then will get sunny weather. Georain can prevent fog at airports, stop hail damage in cities and increase snowfall at ski resorts. For more information about Morten check out http://www.mortenhaavik.no/
Nothing like a good branding project to start the week inspiring and motivated. Today we featured a project titled Pom Pom by Reynolds and Reyner from Kiev, Ukraine. The project was created for a fashion designer from Los Angeles and the behind the scenes posted by them is quite extensive and show in details some of the parts of the creative process behind branding design. POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”. The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of lightness and brightness shown by these girls and a dual brand name refers to the idea of combining the two types of lingerie in a single set. Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.
I haven't posted about visual identities in quite a while but that is about to change because this post is about a beautiful visual identity created by Spin for the University for the Creative Arts. The simplicity of the design is strikingly beautiful and timeless. It was difficult not to be inspired by the passion for ‘creativity’ and ‘making.’ Our starting point is a visual language synonymous with designers and architects and employed by them as a way of marking work in progress, the humble stencil. It was from this seed the identity grew. We have created a solid anchor point in the logo whose essential stencil component parts will form the visual root from which the identity grows. Its creative potential has no end and can be developed year on year. Scope of work: Identity concept and creation Stationery and templates Website consultation Art direction Printed matter Motion graphics Filming and editing Signage Environmental graphics For more information check out http://spin.co.uk/
Today we feature a great visual identity project by Tomasz Mazurczak. The project is for MOTIFO - Interior Design Architect. The project is super detailed and Tomasz share a bit of the process and a lot of images on his Behance profile. Of course it definitely deserves to be shared here on Abduzeedo. Motifo is a company situated in the heart of Krakow in Poland. Their main business is fully comprehensive interior design. They create everything under the key. Projects, estimates, orders and realization. They have a lot of interesting implementation. It's time for a change for the better. I made a complete corporate re-identity visual. Starting with the sketch logo, letterheads and business cards. The idea was to create a prestigious and modern style. Also very depend to create eye-pleasing website with using modern style. I show implementations using fullscreen gallery and masonry viewing. I made also design a website taking care of the effects of UI/UX. The design of all pages using the technology Responsive. Results of my work below. Then code template for HTML5 and CSS3 using jQuery and Responsive. While every page in Polish language. For more information check out http://www.thomsoon.com/
Last year we posted about the first Animal Logos Construction by the designer Tom Anders. Today we are sharing the second edition of this project with more amazing animal logos and details of the process. Enjoy! For more information visit behance.net/tomanders and tomanders.com/.
I have seen quite a few good visual identity guidelines, from small to big companies. The main difference is for SMBs it's important to create more compelling symbols to standout among the competition. The creative process doesn't change but usually the outcome is quite visible. Grohs Visual Identity is a great example of beautiful branding work. It was created by Martin Grohs and it's definitely worth the feature here on Abduzeedo. Martin Grohs is a designer, digital artist and illustrator from Leipzig, Germany. For more information check out https://www.behance.net/martingrohs
It's always awesome to start the week off with inspiration for a beautiful branding project. This week we feature the visual identity created for the The Wroclove Design Festival 2014. Designing anything for the design industry can be very challenging, especially because the target audience is very aware of what makes good design. Natalia Żerko, the designer behind this project, knows her audience and it's clear from the simplicity of colors and typography that create a strong and modern visual identity. The Wroclove Design Festival 2014 branding was created by Natalia Żerko. for more information check out her portfolio at http://www.nataliazerko.com/ My task was to design a visual identity concept for the Festival as a whole and for the specific festival zones (Kids Design, Fresh Design, Urban Garden, etc.). The title of this edition was 'Design: Otwarty' (eng. 'Design: Open'). Along with the main concept, I designed some of the promotional materials, e.g. posters, citylights and billboards, t-shirts, bags. Wroclove Design Festival had its second edition in May 2014. It was held at Wroclaw’s Main Railway Station, which was recently restored. More than 20.000 people visited this edition of the Festival and 150 lectures and workshops were held.
Designing logos is an endeavor because a good logo or visual identity has to represent a product or a service with a great level of simplicity. Differently than icon design, logos require a level of differentiation in the form and there's the balance between typography and forms. Everything must be optically balanced and easy to reproduce in different medias and sizes. Hiromi Maeo, shared some really cool branding work he has done in the past 2 years and it's definitely worth checking it out. Hiromi is a creative director from Tokyo, Japan. For more information check out his work at https://www.behance.net/enhanced_hiromimaeo
SNASK, a Brand, Design and Film agency situated in the heart of Stockholm, created a beautiful identity for the summer exhibition of one of Sweden’s most respected galleries. The project titled "Attention: Craft" beautifully mixes materials and handcraft work to create an intricate and playful composition. Below you can peek some details behind this uber cool project. Liljevalchs Konsthall is an almost 100 years old independent, public gallery for contemporary art. It show art and design on the occasion of at least four large and lavish exhibitions each year. The summer exhibition of 2014 showed magnificient artists of craft. We made the graphic identity entirely out of crafted materials all wrapped in a minimalistic surrounding. The word CRAFT became a custom lettering entirely hand made in the materials copper, marble, porcelain, wood and stone while the rest of the typography were kept simple and quiet. All the handmade and the choice of materials created the connection to the content of the exhitibion without taking away the attention of the artists. The exhibition was opened with great celebration and both artists and visitors as well as the gallery felt that the identity really expressed the exhibition. For more information check out http://www.snask.com/