Big, bold, fresh, new are the few keywords that the gang behind Re Sydney were giving to be responsible at rebranding Australia’s second largest telecommunication company named: Optus. In front of this superb but enormous project, that new look had to go and live through music, sports and tv content. Let's sit back and take a closer look at this global collaborative project to inspire people with what one can make possible. Optus, Australia’s second largest telco, is embarking upon an aggressive change strategy, expanding from delivering telecommunications to creating rich customer experiences with an emphasis on entertainment. Re was asked to create a new brand, ﬁt for this bold new world. The new positioning places Optus’s iconic ‘Yes’ in the hands of its customers. The brand is shifting from saying ‘Yes’ to creating ‘Yes Moments’ for customers. When Optus gets things right, the response from the customer is ‘Yes’. Conceived as a digitally native brand, the new identity pares back design elements to let entertainment speak for itself. The brand expression feels bigger, bolder and lives through music, sport and TV content. With a brand as relevant and compelling as the content it delivers, Optus is rewriting the rules on what a telco can be. The new brand strives to inspire people with what Optus can make possible. About Re Sydney Re Sydney is an agency based in Sydney, Australia that focuses their work into graphic design, branding and typography. Their motto? Create brands that move at the speed of culture. Credits Re Sydney Michael Webster Alex Creamer Michael Kirkpatrick Chris Maclean More information: http://re-sydney.co.
Lily is a nifty piece of software that helps you (as a company) understand your relationship with your customers. It translates events happening within that relation into context, insights and actions for you to follow up on. Jeroen van Eerden shared a beautiful post on the process behind the branding and identity design of this product that definitely deserves a feature here on ABDZ. Lily is built around the flow of human communication, so every interaction with the product feels natural andlogical. It will let you do your work fast and structured, which will give you that blissful feeling when everything just works. About Jeroen van Eerden Jeroen is a freelance Logo & Branding specialist born in Amsterdam, The Netherlands. Currently he’s living in Groningen and haves 6 year experience in Logo & Branding design and worked on various projects from all over the globe. Passionate about all kinds of digital art, branding, print & packaging design and abstract arts. Always searching for creative and innovative solutions, aiming to reach new and fresh visual results, to get the best out of each project. His creative artworks have resulted in him achieving a reputation with publications, featuring’s and interviews because of his design exposure worldwide. For more information check out http://www.jeroenvaneerden.nl/
Echo is the newest of the french smartphone makers. The brand belongs to Modelabs, a historic distributor in the phone market, which had a range of entry-level phones, a segment in which it enjoys a leading position in France. The new range of four smartphones, launched in June 2016, concentrates on entry-level and midrange products, with a positioning focused on pragmatism : to offer qualitative smartphones and smart design, with no frills; an ally of everyday life. A range of devises jam-packed with useful technology. Brand Brothers were asked to facilitate this bold launch by bringing a substantive work on the brand positioning, visual identity and branding. In connection with the team, they have overhauled the project's foundations to achieve central conclusions : the brand must present itself with simplicity, honesty and strength. It must get out of low-cost codes. It must reflect uncompromised quality standards while making them accessible to all. It demystifies the possession of quality technological objects. Brand Brothers has helped the brand to find its place an already crowded market. The studio has created the brand positioning and visual identity, all visual standards, the packaging design, the website (design and development) and the artistic direction of visual products. The logo is the backbone of this new promise : this original type design tells the echo and resonance, and opens a creative territory without boundaries that deploys on the whole universe of the brand. For more information check out https://www.brandbrothers.fr/en/
Branding is all about simplicity in my opinion, it's the challenge to create a visual identity for a company that is memorable and represents the values of their business. FACE . created an amazing work for DNA Development, a company based in new York City, an exceptional place where they seek to acquire development opportunities to create beautiful, functional and liveable spaces. Driven by the concept of simplicity and elegance, FACE . developed a classic, yet modern identity that would accurately represent the soul of the brand. The symbol itself is an abstract but very clean representation of the company values: integrity and responsibility, united in the shape of a DNA molecule that will then pass on these traits onto the projects themselves. A combination of raw gray, copper foil and white, along with amazing typography and layouts gives this brand a very refined balance and elevates the brand to higher standards.
I think the truly hardest challenge as a designer is to conceptualize your own logo/brand identity. It's an easy task to accomplish for a client/gig/project but to have the same treatment for yourself is totally a different game. We can't just be so sure about do we like or not, we basically just can't decide. Which is totally odd. Well, just to remedy to that, we'll love to share this stunning identity by Tugba Ozcan and her brand called: TUTU MUNDO. Hope you will enjoy! Tutu Mundo is my personal design brand that offers designs for branding, identity, advertising, packaging, print, apparel and more…, based in London, UK. About Tugba Ozcan Tugba is a Multi-disciplinary Graphic Designer & Illustrator currently based in London, UK. Focusing the work in creating designs for branding, identity, advertising, packaging, print, apparel, and more. We look forward to see more from her. More information about Tugba, check out her Behance.
New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality. They worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They also designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture. We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it. We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering. About Fivethousand Fingers Fivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines. For more information and to see other projects by Fivethousand Fingers, check out their website at http://fivethousandfingers.com/ Photography by Cindy Boyce
Late at night, currently surfing the Web for a logo for a client project. One of the best parts of my process, exploring and get inspired. It might sound silly but letting my mind free while surfing does make a difference instead of trying to find something. I stumbled across the work of Shaivalini Kumar and I can't help to enjoy her logofolio from this year. It's full of great pieces and I like how she can co-exist a neutral solid colour with shadows. Hope you will enjoy! About Shaivalini Kumar Shaivalini is a designer currently based Los Angeles and she's focusing her work into Art Direction, Graphic Design, Ilustration and Typography. You should definitely check out her work on Instagram. For more information: http://www.supernovadesign.net.
It's time for more visual identity and branding inspiration. For this post today I want to share the work created by Predrag Milankovic for FFFactōry. It's definitely heavily inspired by the classic Swiss style with bold typography, simplicity and organized grid system. I also love some of the accent colors that they used, like the bright green/teal. Check it out and also make sure to visit their website. FFFactōry. is an independent, multidisciplinary design studio founded by Predrag Milankovic that specialises in branding, digital and architectural design. They are very passionate about what they do and offer an unique and truly integrated approach to branding and design. For more information check out https://www.behance.net/FFFactory Our main goal is to assist companies in finding their own identification, which will help them to stand out in the long-run. Our commitment is to understand the needs of each client and our motivation is to present exemplary design services and valuable solutions, from concept to completion of each project. We are driven by the simplicity in design and the core of our brand is uniqueness and originality and we always seek the highest possible aesthetic design down to the last detail. Our studio is located in Banja Luka, BIH with the branch in Dubai, UAE.
Good design is simple but in order to achieve simplicity there is a long journey. We start with a rough idea and we polish it and reduce it until we achieve the end result we believe is the most appropriate for the problem we are trying to solve. Lee Boulden created a truly elegant visual identity for a Toronto based photographers. I love how simple and effective the whole thing is and that's why I am sharing it here with you on ABDZ. Bould is the creative presence of independent award-winning British graphic designer Lee Boulden, with over 20 years of design and branding experience.Offering a complete range of creative services, Bould delivers bespoke design solutions meticulously crafted and strategically targeted to ensure your business stands out and communicates better. For more information about Boulden check out http://www.bouldcreative.com/ "Branding for Steve Frost – a Toronto based independent photographer.The brand needed to be clean and simple, reflecting Steve’s easy-going attitude. The degree mark reflects the chilly nature of Steve’s surname and the iconic image of a camera lens."
As a brand, it's never easy to introduce a new identity to your users. So the thing is people never ever like change. To commit your users to a new logo is committing them to new behaviors, vision and etc. It is quite a challenge and will take time to adapt. Some brands play it safe and some go completely overboard. We would love to share the latest work from Jeff Sheldon over at Ugmonk that introduced us a whole new identity. We've been a fan of Jeff's work for a long time and look ahead for his future (kickass) endeavors. The original Ugmonk logo has held up well over the past 7 years, but as we have evolved from a few T-shirts to a much bigger lifestyle brand, the logo has started to feel out of place. So, over the last year, I’ve been playing and experimenting with an update. Our new logo reflects Ugmonk’s high-quality and minimalist aesthetic, and still reflects the quirkiness and personality that separates us. It’s light, breathable, and simply geometric—just like everything we make. Each product is a peek into my head, and sharing the stories behind them has always been as important as the products themselves. It’s been awesome to connect directly with you and to build the brand slowly through those stories, one person at a time. A Year in the Making About Ugmonk Coming from Downington, USA; Jeff Sheldon is the face behind the brand Ugmonk. What started as a passion and still, now running a brand with hundred of loyal happy customers worldwide. But not as a corporation but instead being accessible and transparent as possible. For more information: http://ugmonk.com.
I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works. The branding and presentation works the same way. The project I want to share today illustrates that very well, it is the Molekule branding and visual identity designed by the folks at Character, a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands. Molekule is on a mission to eliminate indoor air pollution for everyone, and in every home. Their story began when a renowned scientist named Dr. Yogi Goswami searched hopelessly for products that would help his son’s debilitating asthma. Faced with air purifiers that made vague claims and had little effect, he turned to his own research in solar technology to find a better way to clean the air. Today, Molekule is the first air purifier that doesn’t capture pollutants—it eliminates them. “Considering the product’s ability to deconstruct our air on a molecular level, we wanted to translate a feeling of clarity.” - Claudia Di Martino / Designer For more information check out http://charactersf.com/
Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria. Sofia Luxury Residence is a high-class residential building in onе of the central neighborhoods of Sofia, Bulgaria. The project goal was to create the entire branding and deliver a responsive website where potential clients can gather information about the building. HYPE Agency is a design studio from Sofia, Bulgaria. They are a creative team passionate about designing & developing digital solutions that simply work. For more information check out http://www.hihype.com/
I saw the Tracktion project on Dribbble and I liked the way they constructed the symbol. It reminded me a bit of some of the Google Material Design work and the wallpapers for Android. It's a simple form with basic shapes that create a nice perspective. The branding system also looks really good and definitely worth it to get a post here on ABDZ Tracktion is fully responsive and cloud based for maximum accessibility on mobile and tablet devices. All data and communication is secured employing the highest standards of encryption. Trackion is design to be flexible and user driven allowing easy integration into existing leadership development and change programs. For more information check out the Behance post
Good Design Is Long-lasting, Dieter Rams stated that on his ten principles of good design. That can be validated by looking back at old projects that we worked on as well as other people's work. For some reason I ended up browsing a project that caught my attention, it was an old one by empatía, a design studio from Buenos Aires, Argentina. They created the branding and visual identity for SdM™ and despite the almost 4 years, the work they did look as fresh as if it was done today, especially the digital examples. Identity design for Multimarketing Company based in Mexico, operating in a global marketplace. Sdm services are highly valued by a huge number of companies because of the high quality and leading work. Our task as a branding studio was to communicate the company spirit. Following strategic steps with our client, our creative team develop conceptual themes for the brand. Focus, Perfection, Accuracy, Leadership, Innovation, Strength. The simplicity behind the brand enables high legibility and comprehension. Concise visual elements to communicate the company values and guiding concepts. The combination of a minimal environment and highly saturated brand color creates a brand with real visibility and recognition. For more information about empatía, check out http://www.helloempatia.com/
I posted a few times already about what I believe are the new trends in web design and the project that Hachetresele Studio created for Zona de Proyecto. N21 illustrates that quite well. I know it's a graphic design project but I have seen designers adopting and translating that style to the web with great success, especially with the use of parallax and other scrolling effects. Check out how the elements are organized in the layout and pay more attention next time you browse through Dribbble or Behance and you will see what I am talking about. The script Brand identity development and style manual design. Creative direction, Art direction and design for an architecture magazine. The publication is about architecture in Argentina and Worldwide trends. Social media content development and corporate stationery design. The scene Day 0. A design scheme. A magazine cover with a main figure for the next 90 days. Next, a new scheme and new upcoming figures. 30 days turn into 60 and 60 into 90. Time for the next issue. Their pages are a window to the world. New trends make their way through what’s going on here and now. Each edition features unique spaces that speak of unique artists. Innovative diagrams are completed with simple lines and sophisticated finishing. Neutral colors and minimalism express themselves in these exclusive pieces. For more information about Hachetresele Studio check out http://www.h3lweb.com/
Rambling Muse is a brand and digital identity created by Socio Design, a studio from London, UK. I have been posting a lot about this area of design because I believe that the maturity of the work, especially in terms of simplicity is something that product designers should try to replicate on their products. This project in particular showcases a simple and yet elegant logo and beautiful business cards. Socio design is a Graphic Design agency. They work with a diverse range of clients, from start-ups to multinationals, creating memorable design that grabs target audiences, builds brands, and ultimately achieves results. For more information check out http://sociodesign.co.uk/
If there's one thing that really inspires me is brand identity projects. I told this millions of times but every time I see a new branding project, or a visual identity manual that is beautifully done I get excited and need to share here on ABDZ. The project I feature today is for the Studio South, a specialized design consultancy based in Auckland, New Zealand. For more information about them and to check their full portfolio of work check out http://studiosouth.co.nz/ As part of our new name and website launch, we re-developed our brand identity. Our aim was to create a clean brand that reflected the progression of our portfolio and approach. Each aspect of the project was carefully considered, paying extra close attention to the execution of all collateral. The new name was announced to new and existing clients, friends, suppliers and partners at an event in our home environment, Ponsonby. Photos from the night can be found in the Journal.