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Georain – Visual Identity

Personal projects are very important for the improvement of the design skills, there are less constraints in terms of back and forth with other decision makers but still it's a great way to try different workflows and techniques. The project that Morten Håvik shared on his Behance page is a great example. A lot of attention to detail and beautiful outcome. Make sure to check it out after the break. Georain is a fictional weather modification company that observe, measure and monitor the atmospheric precipitation processes. When needed – like during a drought – they can initiate weather modification operations to increase the humidity in the existing clouds and boost rainfall in the drought-stricken areas. It is also possible to “over nucleate” clouds with so many particles that they hold in their moisture until they have passed over the target area, which then will get sunny weather. Georain can prevent fog at airports, stop hail damage in cities and increase snowfall at ski resorts. For more information about Morten check out http://www.mortenhaavik.no/

POM POM Visual Identity

POM POM Visual Identity

Nothing like a good branding project to start the week inspiring and motivated. Today we featured a project titled Pom Pom by Reynolds and Reyner from Kiev, Ukraine. The project was created for a fashion designer from Los Angeles and the behind the scenes posted by them is quite extensive and show in details some of the parts of the creative process behind branding design. POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”. The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of ​​lightness and brightness shown by these girls and a dual brand name refers to the idea of ​​combining the two types of lingerie in a single set. Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.

University for the Creative Arts Visual Identity

University for the Creative Arts Visual Identity

I haven't posted about visual identities in quite a while but that is about to change because this post is about a beautiful visual identity created by Spin for the University for the Creative Arts. The simplicity of the design is strikingly beautiful and timeless. It was difficult not to be inspired by the passion for ‘creativity’ and ‘making.’ Our starting point is a visual language synonymous with designers and architects and employed by them as a way of marking work in progress, the humble stencil. It was from this seed the identity grew. We have created a solid anchor point in the logo whose essential stencil component parts will form the visual root from which the identity grows. Its creative potential has no end and can be developed year on year. Scope of work: Identity concept and creation Stationery and templates Website consultation Art direction Printed matter Motion graphics Filming and editing Signage Environmental graphics For more information check out http://spin.co.uk/

MOTIFO - Interior Design Architect Branding

MOTIFO - Interior Design Architect Branding

Today we feature a great visual identity project by Tomasz Mazurczak. The project is for MOTIFO - Interior Design Architect. The project is super detailed and Tomasz share a bit of the process and a lot of images on his Behance profile. Of course it definitely deserves to be shared here on Abduzeedo. Motifo is a company situated in the heart of Krakow in Poland. Their main business is fully comprehensive interior design. They create everything under the key. Projects, estimates, orders and realization. They have a lot of interesting implementation. It's time for a change for the better. I made a complete corporate re-identity visual. Starting with the sketch logo, letterheads and business cards. The idea was to create a prestigious and modern style. Also very depend to create eye-pleasing website with using modern style. I show implementations using fullscreen gallery and masonry viewing. I made also design a website taking care of the effects of UI/UX. The design of all pages using the technology Responsive. Results of my work below. Then code template for HTML5 and CSS3 using jQuery and Responsive. While every page in Polish language. For more information check out http://www.thomsoon.com/

New Animal Logos Construction

New Animal Logos Construction

Last year we posted about the first Animal Logos Construction by the designer Tom Anders. Today we are sharing the second edition of this project with more amazing animal logos and details of the process. Enjoy! For more information visit behance.net/tomanders and tomanders.com/.

Grohs Visual Identity

Grohs Visual Identity

I have seen quite a few good visual identity guidelines, from small to big companies. The main difference is for SMBs it's important to create more compelling symbols to standout among the competition. The creative process doesn't change but usually the outcome is quite visible. Grohs Visual Identity is a great example of beautiful branding work. It was created by Martin Grohs and it's definitely worth the feature here on Abduzeedo. Martin Grohs is a designer, digital artist and illustrator from Leipzig, Germany. For more information check out https://www.behance.net/martingrohs

The Wroclove Design Festival 2014 Branding

The Wroclove Design Festival 2014 Branding

It's always awesome to start the week off with inspiration for a beautiful branding project. This week we feature the visual identity created for the The Wroclove Design Festival 2014. Designing anything for the design industry can be very challenging, especially because the target audience is very aware of what makes good design. Natalia Żerko, the designer behind this project, knows her audience and it's clear from the simplicity of colors and typography that create a strong and modern visual identity. The Wroclove Design Festival 2014 branding was created by Natalia Żerko. for more information check out her portfolio at http://www.nataliazerko.com/ My task was to design a visual identity concept for the Festival as a whole and for the specific festival zones (Kids Design, Fresh Design, Urban Garden, etc.). The title of this edition was 'Design: Otwarty' (eng. 'Design: Open'). Along with the main concept, I designed some of the promotional materials, e.g. posters, citylights and billboards, t-shirts, bags. Wroclove Design Festival had its second edition in May 2014. It was held at Wroclaw’s Main Railway Station, which was recently restored. More than 20.000 people visited this edition of the Festival and 150 lectures and workshops were held.

Branding work by Hiromi Maeo

Branding work by Hiromi Maeo

Designing logos is an endeavor because a good logo or visual identity has to represent a product or a service with a great level of simplicity. Differently than icon design, logos require a level of differentiation in the form and there's the balance between typography and forms. Everything must be optically balanced and easy to reproduce in different medias and sizes. Hiromi Maeo, shared some really cool branding work he has done in the past 2 years and it's definitely worth checking it out. Hiromi is a creative director from Tokyo, Japan. For more information check out his work at https://www.behance.net/enhanced_hiromimaeo

Attention: Craft - Identity

Attention: Craft - Identity

SNASK, a Brand, Design and Film agency situated in the heart of Stockholm, created a beautiful identity for the summer exhibition of one of Sweden’s most respected galleries. The project titled "Attention: Craft" beautifully mixes materials and handcraft work to create an intricate and playful composition. Below you can peek some details behind this uber cool project. Liljevalchs Konsthall is an almost 100 years old independent, public gallery for contemporary art. It show art and design on the occasion of at least four large and lavish exhibitions each year. The summer exhibition of 2014 showed magnificient artists of craft. We made the graphic identity entirely out of crafted materials all wrapped in a minimalistic surrounding. The word CRAFT became a custom lettering entirely hand made in the materials copper, marble, porcelain, wood and stone while the rest of the typography were kept simple and quiet. All the handmade and the choice of materials created the connection to the content of the exhitibion without taking away the attention of the artists. The exhibition was opened with great celebration and both artists and visitors as well as the gallery felt that the identity really expressed the exhibition. For more information check out http://www.snask.com/

Run - Branding

Run - Branding

Designing anything that is meaningful and simple tends to be one of the biggest challenges that any designer strives to achieve. For branding, the pinnacle of that goal is designing the logo for a company. Omar Shammah, a designer from Damascus, Syrian Arab Republic came up with a very creative interpretation for the word run. I love the character and personality that is accomplished by playing with the "R." Run is an association that promotes sport in the unprofessional sport community, and works on expanding such activity. It does that by focusing on competition, which is probably the most vital factor in all sports, and it's what makes sports so interesting. How does it do so?, by making rankings in every sport available in the community it runs, and by implementing the Match-Up option, which is feature that enables users to arrange games by sending a Match-Up request, updating the scores, and so improving their position if they were winners. Run organizes marathons, 3x3 basketball, 5x5 football championships, and other various events. It also produces some athletic outfits and equipments, mostly as give-aways, and prizes. Just so everybody knows there's champ in the place!. For more information about Omar check out his Behance profile at https://www.behance.net/omarshammah

Behance Business Cards Design

Behance Business Cards Design

I am a fan of Behance, I remember in 2007 when they launched the beta version and I got an invite, I was so stoked. Now after all these years it's awesome to see how it evolved to become one of the biggest websites for creatives. One of the things that makes Behance really cool is also their attention to detail on their own branding. Oscar Ramos Orozco shared the business card designs he created for Behance and you can see what I am talking about in terms of design. Design of Behance business cards applying the identity created by Matias Corea under his direction. For more information about Oscar, check out his portfolio at http://oscarramosorozco.com/

BR/BAUEN Visual Identity

BR/BAUEN Visual Identity

I am a fan of the International Style AKA Swiss Style. I love the grids, the simplicity of forms and the organization that make things look right. Branding is one of the areas that this style can definitely be applied and the BR/BAUEN design studio did an excellent job on their own visual identity as you can see in the images below. BR/BAUEN is a design studio based in Brazil, focused on branding projects, we are recognized worldwide by the craftsmanship and design finish we put into each project. Thanks to this careful approach in our work, we have won numerous awards, as work published in magazines and books, digital creative awards in the major networks in the world including Behance, apart from participation in the 10th Biennial of Brazilian Design. We believe in functional design and the power a graphic design has to change the perception of a business. We speak of projects designed with knowledge, strategy and a deep philosophical reflection on market and business. BR/BAUEN 2Yrs - Reel from BR/BAUEN on Vimeo. The concept for our brand identity is neutralitity, not only in type but in colors. We are the background and base for clients and their brands to evolve and gain brand perception improvement. Our brand positioning is based on our core beliefs in the practice of design. "We Design Brand Perception" is the materialization of the work we develop. For more information visit http://brbauen.com/en/

Sergio Fahrer Furniture Design Brand

Sergio Fahrer Furniture Design Brand

The visual identity behind Sergio Fahrer's furniture design studio encapsulates the simplicity of this art in a very elegant way. The clean typography and the symbolism employed reflect the spirit of craftsmanship and quality that is of the utmost importance when it comes to furniture design. In this post we share a little sneak peek behind the evolution of the visual identity. The Sergio Fahrer branding was designed by Diego Bellorin, an independent graphic designer based in Sao Paulo, working within a wide range of disciplines: identity, branding, print, multimedia design, photography and exhibition design. For more information check out http://www.empk.net/

Mr. Milk Branding

Mr. Milk Branding

Taking advantage of negative space is one of the smartest ways to create intelligent and efficient logos. There are several examples out there, one of the most popular being the ubiquitous FEDEX logo. You can snoop other examples from a post we published a few months ago as well: Logo Design: Negative Space. In this post we feature another clever example created by Justin Ross Tolentino, the project is titled Mr. Milk and it uses the letter M and milk bottles to create the symbol. This was a project I made in school. The assignment was to create an identity for a job of yesteryear. I decided to base my project on a milkman I called Mr. Milk. My personal goal for the project was to create a timeless logo that could have easily been used in the 1950s as it could today. To merge the past and the present I paired the classic milk bottle silhouette with a clean sans serif. To give it some pop and contrast I decided to use cyan blue because I usually drink 2% milk. However, this color could easily be interchanged to reflect the different varieties of milk, e.g. red for whole milk, yellow for low fat, and brown for chocolate. For more information about Justin check out his website at http://www.juroto.com/

Lost Toon's City - Branding

Lost Toon's City - Branding

Last week I was following a great discussion about redesign of popular brands done by designers as a side project or an exercising of their skills. In my opinion, any practice is very valuable, however I agree that some of these redesigns gain too much spotlight. Branding is much more than visual design, there's important decisions to be made in terms of marketing, company's vision and positioning in the market. Big brands are very hard to redesign, however imaginary ones are perfect and that's the case of this student project titled Lost Toon's City by Carlos Teles. Welcome to Lost Toon's City, a theme park inspired by Golden Age of Animation. This place is a fantastic city where the old cartoons are living after the Golden Age of Animation. An amazing city, that cause feelings and new experiences for their visitors. Well, right now prepares to discovery a nostalgic and playful place! Carlos Teles is a graphic designer and illustrator from Sao Paulo, Brazil. For more information visit https://www.behance.net/carlosteles

IFC Branding by Gretel

IFC Branding by Gretel

Following our series of posts about branding today we feature the work done by Gretel to IFC, the comedy network behind great shows like Portlandia and Comedy Bang! Bang!. Gretel is design studio in New York with big clients in their portfolio, from VH1 to Google and many others. IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. Part of the impetus for the rebrand was to make a clear break from the brand's legacy as the Independent Film Channel and raise some awareness about their new, expanded slate. Sharpening the 'Slightly Off' IFC voice was our first challenge. Specifically, imbuing the brand with a personality that didn't compete with the content. Eventually we boiled it down to 3 key tenets: We're Direct, We're Big Fans, and We're Connected. For more information visit http://gretelny.com/

sasquatch® visual identity

sasquatch® visual identity

I am a fan of the International Typographic Style or Swiss Style, the simplicity, the grid system, the typography, pretty much everything that makes this style so simply but at the same time so efficient. The sasquatch® visual design and branding is a great example of that. . It was created by Maximiliano Passarelli, a graphic design from Buenos Aires, Argentina, this project deserves a feature here on Abduzeedo. For more information about Maximilian visit https://www.behance.net/maxipassarelli The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named