Case Study "Bakers Delight" Virtual Webstore by Jason Chieng

paul0v2 — Mon, 28 Sep 2009 15:33:20 +0000

In this case study you will see how Jason Chieng turned a real bakery look into a virtual webstore. The case study shows every step of the way along with some info about the progress. The final result is awesome, check it out.

Jason Chieng

Digital Agency: Visual Jazz
Client: Bakers Delight
Deliverables:Virtual Breadstore for Bakers Delight constructed/rendered/texturized completely from scratch in Photoshop only.

Reference Photo

Step 1

Sketching out Virtual Breadstore and fine tuning perspective...

Step 2

Introducing flat textures in wood panels, floor tiles and wire shelving.

Step 3

Adding highlights & shadows...

Step 4

Adding in ceiling texture, signs and glass paneling on front display.

Step 5

Introducing ceiling lighting, positioning of labels and kiosks.

Step 6

Bringing in bread to the rear racks and adding reflections to the adjacent walls.

Step 7

Bringing in the rest of the bread to the front display racks...

About the author

Hi there! I'm Paulo Canabarro, 26 year old web designer - paulocanabarro.com I'm from Brazil currently living and working out of Providence RI, USA. I'm truly passionate about design of all kinds, finding and sharing inspiration here has become part of my life. If you like to know more about me or get in touch visit my website paulocanabarro.com Stock me at Twitter and Dribbble

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