February 18, 2009 PauloGabriel's blog

Branding: Slogan Wars Between Coke and Pepsi

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a

February 14, 2008

Slogan, you really should use one.

When I visit a site for the very first time, at first I just wanna know what does that company

Featured Tutorial

Tips on Creating Fluffy Characters
Tips on Creating Fluffy Characters
One of the best things about clients is that they're always surprising us with some random and misterious pitch works. One of my last briefings was to create a fluffy character, but since I always made illustrations more realistic, this was quite a challenge for me. As some of you may have thought, I also tought that creating a fluffy character would be as easy as drawing an apple, but I was wrong and on this tutorial I will explain the reasons why.

Try this Wallpaper

Wallpaper of the Week #92 - Carmelo Di Lorenzo
Wallpaper of the Week #92 - Carmelo Di Lorenzo
The wallpaper of this week is a beautiful illustration by Carmelo Di Lorenzo, an art director, designer and illustrator, from São Paulo, Brazil. Carmelo worked with Adhemas Batistas, one of his greatest influences, a few years ago and now he is working as Senior Art Director at Wunderman. For more information check out Carmelo Di Lorenzo portfolio at http://www.casadedesenho.com.br/ Desktop Version

Book Suggestion

Book Suggestion - Poke the Box
Book Suggestion - Poke the Box
The book of this week is Poke the Box. Written by Seth Godin, Poke the Box is very inspiring and motivating about initiating and shipping. It makes you think about so many things and makes you want to make things happen. If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.