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Logo Design: A Collection by Romain Billaud

Logo Design: A Collection by Romain Billaud

It's been quite a little while since our last logo design inspiration, well here it is for you guys. This collection has been made and designed by a Lyon-based designer named: Romain Billaud. I liked the fact that this series goes in different directions and that's what makes it even more, interesting and inspiring. Based in Lyon, France, Romain Billaud is making a living & working as a designer. Behind the branding, graphic design and illustration; Romain have a beautiful collection of projects on his Behance, check it out. More Links Learn more about Romain Billaud via Behance Logo Design  

Branding & Logotypes Work by Wete Studio

Branding & Logotypes Work by Wete Studio

While most of our team and part of North of America is celebrating a holiday today, I am currently working on a branding/logotype project for a client. Scouting for inspiration on Behance, I stumbled across the work from Wete Studio where they shared their latest of their personal and commercial work. I thought it would be great to share it here on ABDZ, hope you like it! Wete Studio is a small and independant studio that specialized in typography, graphic design and art direction. Currently based in Barcelona, Spain; you can definitely find them via Behance. Few commercial and personal type works I did between 2016-2017. Clients: Desigual, Superism, Fortune Magazine, Overall Murals, Carolina Herrena, Aritzia, CdeC, LVMH, Agencies: 2x4, Creasenso, Havas   Links Check out Wete Studio: wetecacahuete.com Follow them on Behance

Logo Design Process: Marvel, a Prototyping and Collaboration Tool

Logo Design Process: Marvel, a Prototyping and Collaboration Tool

We would like to share this logo design process from our good buddy Paul von Excite who has done a tremendous job at redesigning the new Marvel logo through a custom logotype. From the sketching to the final result, let's follow an in-depth process through his words. I would like also to mention that it is the logo of the Marvel app, a prototyping and collaboration tool not what some of you might think! Paul von Excite is a designer that specialized his work into branding, lettering and logos. Located in Utrecht, Netherlands, we have featured his work before on ABDZ, make sure to follow his work on Behance and Dribbble. Marvel's co-founder Murat Mutlu reached out to me for a logotype refresh. I quite liked the old logo actually. Next to being awesome, Murat was pretty clear in his intend for style direction and after a quick call I was excited to get started. The goal was pretty clear, the new type needed to resemble a friendly, fun yet professional character with lots of personality and energy. The Marvel type also needed a stand-alone "M" character for smaller display usage.   In Paul's Words As mentioned above the goal was pretty clear which made the hunt for inspiration much easier. I had a clear view in my mind on how the first sketches should look, image below was used as a reminder while sketching. Work included from Nick Slater, Sergey Shapiro, Mark Caneso, Leo Gomez and myself.   Sketching Actually took a lot of inspiration from the previous Marvel type, especially the "r-v" and "v-e" connection were interesting to explore further.   Murat was a big fan of the angled versions as it resembled an energetic character. In the following image it was time to reflect on the type and see what needed improvement. The top left "M" was favourite over the bottom left "M", used Photoshop to combine the two together.   Final Sketch At this point it was time to improve the reflections of the sketch above and build the final sketch. With the above sketch underneath I used tracing paper to model the final sketch.   The counters of the "e" and "l" turned out a bit too small but left it at that and decided to go digital from here and refine it in Illustrator later.   Digital Version Below is a screenshot of the final sketch with the vectoring lettering on top. To position the characters correctly along the curved underline I started the tracing with the underline and used the underline as grid. The finished trace has a slightly less slanted curve angle, coming closer to an arch. Other aspects like kerning, stroke width and corners were also digitally refined.   Alternate Version With the full logotype done we still needed a stand-alone "M", this particular one was tricky to use because it was so slanted and angled. This caused us exploring back and forth between different "M's" but after all we maintained the original "M".​​​​​​​   The stand-alone "M" will only be used at the smallest display's, on small to medium and above sizes the full Marvel type will be used most. We modified the original "M" from the word-mark to make it fit better within smaller sizes and make it look more extinct.   Final Result Had an awesome time working together with Murat on the new Marvel logotype and really satisfied how the final result came out. Hope you like me doing this kind of articles more often, I would like to do this on a more regular basis and happy to hear your feedback for improvements!   Links Find out more about Paul von Excite: paulvonexcite.com Follow Paul on Behance And follow him on Dribbble

Zeppe Logo Case Study

Zeppe Logo Case Study

The Zeppe Deliveria della Pizza is the latest original restaurant from Grupo Mar, from Belo Horizonte – Brazil. In this post you will see the creative process of Zeppe's new identity. This project was done by the design studio "Pós Imagem Design" out of Rio de Janeiro Brazil, for more about them visit posimagem.com.br and behance.net/posimagem. Zeppe Deliveria della Pizza is an original and stylish new pizza place from Belo Horizonte, Brazil. We were comissioned to develop their branding and visual identity based on the Giuzeppe story above and the year of launch of the first Vespa model – 1946. Our challenge became to delve into the graphic references of the time, appropriating and rethinking them in an authentic way to create a truly original environment. Constructivist art and modernist movements like Bauhaus and De Stijl were our starting points. The work of designer Louise Fili was a true inspiration as well, and we also gathered lots of reference material on traditional Italian signage. The result is a somewhat unexpected mixture of the quirky script logo with the rigid geometric motif and our favorite part – lots of posters.   Research, Studies, Drafts   Our Four Contenders We usually don't present the client with this many 'options', but we felt that the development process had been so rich that it was justified, in this case. Of course, we only did this because we believed any of the options would be a good choice. Naturally, we had our own favorites – Rafael, the Creative Director, settled on the 4th, while I (Daniel) was obsessed with the letterforms and variations on the 3rd. Also, notice that the Vespa icon on the first iteration of the final logo was different.   The Final Logo Once the logo is chosen and all the work is done, we can't even imagine how it all would have looked in any of the other choices. There was still a lot more to come, though. From the very beginning, we knew we wanted to bring some constructivism into the mix – something that would reference the time period of our story character, Giuzeppe, and give a strong voice to the identity.

Logo Design: The Work of Paul Saksin

Logo Design: The Work of Paul Saksin

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Monome and today we're featuring the work of Paul Saksin! Paul is a Russian designer, and for more of his logos, visit his portfolio. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Monome

Logo Design: The Work of Monome

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with footprints and today we're featuring the work of Monome! Monome is a Switzerland based designer. For more logos, visit Monome's portfolio. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Footprints

Logo Design: Footprints

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with flowers and today we're featuring logos with footprints! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Flowers

Logo Design: Flowers

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with giraffes and today we're featuring logos with flowers! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: More Giraffes

Logo Design: More Giraffes

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Draward and today we're featuring more logos with giraffes! Back in 2012 we featured for the first time giraffes, and we thought it was time to update you on the latest logos using this theme! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Draward

Logo Design: The Work of Draward

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Rita Konik and today we're featuring the work of Draward! For more of Draward's work, please visit their portfolio at Logopond! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Rita Konik

Logo Design: The Work of Rita Konik

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with ducks, geese, swans and mallards and today we're featuring the work of Rita Konik! For more of Rita's work, please visit her portfolio at Dribbble! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: Ducks, Gooses and More

Logo Design: Ducks, Gooses and More

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos using negative space and today we're featuring logos with ducks, gooses, swans and mallards! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: More Negative Space

Logo Design: More Negative Space

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Colombian designer Carlos Puentes and today we're featuring more logos using negative space! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Carlos Puentes

Logo Design: The Work of Carlos Puentes

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Romanian designer Bodea Daniel and today we're featuring the work of Colombian designer Carlos Puentes. For more of his work, please visit his portfolio at Logopond! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Logo Design: The Work of Bodea Daniel

Logo Design: The Work of Bodea Daniel

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured logos with overlap and today we're featuring the work Romanian designer Bodea Daniel. These are pretty awesome! For more of his work, please visit his portfolio at Dribbble! Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)

Alphametry Identity Design

Alphametry Identity Design

George Bokhua is one of my favorite identity designers and he strikes again. This time the identity was created for Alphametry, a global exchange for financial market professionals to list, discover and purchase actionable equity investment ideas. Check it out! For more from George Bokhua visit behance.net/milash.

Logo Design: Overlap

Logo Design: Overlap

We keep going through our weekly journey checking out great logos! We're thinking ahead and we want to find new topics, good ones, to share with you guys. The last time we featured the work of Marcin Inspirado and today we're featuring logos with overlaps. Every week we search the internet looking for great logo design. If you you'd like to suggest ideas for the next subjects, please, tell me by sending me sending me a tweet: @paulogabriel. Cheers! ;)