Fabio Pistoia is a designer from Milan, Italy and he shared an awesome brand identity project on his Behance profile. It's for a creative digital agency based in Milan name KIWI. There are many things to love about this project but I want to highlight the bold/blocky typeface. I have been noticing a trend perhaps with this type of treatment. Kickstarter just announced their new identity and they also employ this style. It works quite well, particularly with shorter words, like KIWI for example. Below you can see the full project including the art direction for imagery, which is not very common but it does help to create a visual identity. I also recommend you check out Fabio's full portfolio and learn a bit more about his work at http://www.fabiopistoia.com/ Brand Identity kiwidigital.it
Brand identity posts are never enough in my opinion. I feel that it's probably one of the most challenge design projects due to its constraints and the canvas you have to create for. If you think about it, the outcome is a simple composition with typography and with or without a symbol. The Rise project that Crate47 UK illustrates that quite well. From the sketches you can see how many different ideas they came up with to end up with a super simple result. I always love seeing that and thought it would be cool to share it here with you. Rise, a speciality coffee shop based in the heart of Dubai, was another joint brand and interior studio collaboration between Crate47 and Liqui Design. We were tasked with creating a shop and brand that had a casual and relaxed feel, but with a mature look and slightly edgy style. The logo was inspired but the morning sunrise, whilst the sub-branding took inspiration from the interior framework designed by Liqui. The client chose our coffee shop startup brand package, which included the design of cups, menu’s and apparel. Brand Identity Process Crate47 is a creative branding agency helps organizations move forward by building brands and shaping reputations. With studios in both London and Brighton they have fast become a thriving and vibrant agency with a reputation for building creative solutions across a range of sectors and disciplines. For more information check out http://www.crate47.com/ At Crate47 we are specialists in creating clear and cohesive messages that bring brands to life across a range of touchpoints. We unleash our relentless creative passion, expertise and enthusiasm using clear thinking and technical know-how that lift brands out of the ordinary with memorable and powerful communications.
Mano a Mano, a design studio from Porto, Portugal and focused on brand identity and graphic design shared a beautiful branding project for the Typographia Progresso Restaurant. At first I thought it was a typography project because of the name and the presentation, but then I realized it is for a restaurant that is located where it used to be a letterpress studio. Check out more information below. Under the wing of the renowned Chef Luis Américo, Typographia Progresso opened in late August 2017. Where there once was a former letterpress studio (whose name the restaurant decided to keep), there’s now a contemporary restaurant with a wine cellar, cheese & delicatessen store and a bakery. In a privileged space in the heart of the city, the menu goes from local to global, that is, from Porto to Portugal and from Portugal to the World (with a Portuguese touch). The graphic identity centers on several letterpress typographic compositions acknowledging the graphical heritage of the former place. The type that makes up the logo is bold and confident but contains subtle imperfections that hint at the unconventional nature of the venue. This concept is extended throughout the graphic applications, as the several menus designed with illustrations such as the world map that shows every country whose dish is on the menu.The color palette mirrors the sophisticated environment, with two old printing machines defining its ambience. Overall the brand has been crafted with the intent of being both vintage but modern, a place whose craft the world may have forgotten, but the palate didn’t. Client Typographia Progresso Restaurant Credits PHOTOGRAPHY: Leonor Oliveira Brand Identity
We're smitten with creative ideas agency Arithmetic's branding work for La Glace, a gourmet ice cream shop located in Vancouver. The team tapped into the notion that life’s best moments are bettered when cherished together as the core sentiment to express through the design details. You immediately taste the passion and heart that was poured into the work to create an emotional brand experience for La Glace from the interior design, furniture design, branding, custom packaging, wall mural art, art direction to the custom apron and uniform design, custom ice cream vessel design, brass menu board and retail signage. The most important emotional value was for the brand and all touch points to embody love and invite connection. The overarching inspiration for the art direction was born from a fascination of the mid-war transitional period between Art Nouveau and Art Deco and those details can be found throughout the space. The end result, a beautiful marriage of two distinct periods that connects and integrates different design movements in one gorgeous setting that results in a unique brand experience. We focused on harnessing sentimentality for the past - we leveraged the idea of nostalgia to create a space that would send people somewhere romantic and trigger positive memories. Elements such as brass, marble, the rounded bar and most of all, the colour mint evoke this notion.
Tariq Yosef Shishani shared a quite elegant brand identity project on his Behance profile. The project is titled Mirror and it is for an architecture studio. The logo features a simple and geometric form in perspective that ends up giving a good sense of depth. The use of Gotham for the typeface and the monochrome palette helps to make it feel even more minimalist. Below you can see a set of collaterals and applications of the brand identity. Tariq Yosef Shishani is a designer based in Amman, Jordan focused on branding, graphic design and typography. For more information make sure to check out his work at http://www.tariqdesign.com/ Brand identity
Larssen & Amaral created beautifully provocative yet elegant brand identity for !Konferansen, a conference for women in Norway. What caught my initial eye was the striking and bold visual language. You feel the words howling from the page in a way which fits seamlessly with the mission of the conference. !Konferansen was founded with the goal to provoke change by providing a platform for discussion and debates amongst strong woman and enabling them to share their moving stories. !Konferansen is a new Norwegian conference for women, by women. The conference aims to provoke change and inspire growth—setting focus on strong women and their stories. The conference will consist of a series of lectures, debates and discussions. We were tasked with creating the new visual identity and marketing materials. Larssen & Amaral is a Norwegian-American design consultancy offering fully-integrated design services. Our diverse international backgrounds bring together over 15 years of combined industry experience working with brand identity, graphic design, and retail design. For more information and to learn how you can be a part of next year's conference check the site here. Brand Identity
The new brand identity for VIMOD was based on the module-design concept and was included in different elements: corporate stationery, web design and social media animations. This branding project and image update begins with the definition of both, a new isotype and logo. The new brand identity design represents a synthesis of a functional, modular construction system. The power of simplicity expresses itself through a unique element, that summarizes a unique identity. The combination of useful and beautiful. Utility and aesthetics combined. Spaces are designed meticulously with great attention to detail. Textures are smooth. Metals that are cold to touch and natural wood become part of the environment, harmoniously. To design and to integrate. Straight lines and simple cuts create a new, sophisticated brand image. A functional system is the one that brings technical exigencies and artistic results together. Brand Identity h3l© Hachetresele is an independent studio that stands out for innovative ideas and creative work. Our team develops commercial and art projects of global significance. USA, CANADA, SPAIN, GERMANY, CHINA, TANZANIA, BRAZIL, CHILE+. Over the past decade, our practice has led to a sustainable approach to architecture, education and services, through a wide range of work. It has been named by the Presidency of Argentina as one of the most relevant studios and globally recognised as one of the most transcendent creative hubs in Latin America by TASCHEN. For more information check out: http://www.h3lweb.com/
Borja Albaladejo a designer from Malta shared a beautiful brand identity project on his Behance profile. I have been checking more of this type of projects lately. I am really focusing on the way designers present the work rather than just the outcome. My goal is to try to understand the role of presentations for any design project. My assumption is that it is a more than crucial part of the process especially if the design itself is a simple share or form. I think Borja did a good job on this brand identity. As he mentions, it's a for a new company born from the merger of 3 well established brands. The result is an elegant logo with a strong wordmark. I quite like the way he presented and some of the templates, like the ads one. Working with all stake holders we managed to create a brand that symbolised strength in the market, born out of the unique value created by this merger. We found that an essential part of this brand promise was about prioritising the customer journey. For more information about Borja make sure to check out his website at http://www.brndwgn.com/ Brand Identity
We fell in love with the interiors of Suzette, a retro chic inspired dessert bar in Singapore's Marina Bay. Not only a haven for those with a weak knee for sweets, this bite sized shop is also eye candy for anyone with a love for interiors. Enter Suzette and you will be greeted by a bar made up of customized terrazzo slabs creating a unique focal point of the shop. We're also digging the rich teal and blush color palette with copper and concrete peppered in at all the right spots. The result, a feminine space with just the right amount of edge. If you love the vibe as much as we do be sure to check out the folks over at The Strangely Good who we can thank for coming up for the overall look and feel. Bon Appetit!
We just scooped and had to share the elegant brand identity work by Caterina Bianchini for San Francisco-based skincare brand Sundaze. Caterina's design is meant to explore the use of unique graphic placement. The logotype has been developed to sit like a partial eclipse, giving a subliminal nod towards the products main purpose, as a daily sunscreen. The placement of the letters of 'Sundaze' draw reference from sun rays with the end result being a logo that completely references the sun. The design is continued across the packaging creating a coherent and bold range with a quirky design and a flexible logo that carries a unique personality setting it apart from a cluttered industry. Be sure to check out Catarina's Behance for more beautiful and perfectly minimal branding work. ABOUT SUNDAZE Sundaze is a modern skincare brand born from the sun-soaked streets of San Francisco, California. Sundaze is a beauty company that's main focus is the production of sunscreen. The company hopes to modernise the market through bold design choices and a new wave of organic sunscreen, that all have a brightening and moisturising effect. Sundaze is made with a difference, all the products are natural and completely free of parabens, the ingredients are hand-picked and it has a no stick and a grease-less texture.
We love seeing big brand identity redesigns and today Dropbox just announced the biggest change in their decade of history. The change wasn't subtle and I'd definitely say that it was for the better. It looks like they are moving towards the creative space, and the addition of colors gave them more personality and differentiation from the stark look of file sharing competitors. I am huge fan and admirer of their VP of Design Nicholas Jitkoff and it's amazing to see the impact he is already making in a very short period of time since he left Google to join Dropbox. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store stuff,’” writes VP of Design Nicholas Jitkoff in a post on Dropbox/design. “The new one is cleaner and simpler. And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.” The talented team at Dropbox is inspired by the creative work of their customers. “They remind us every day what we’re capable of when we unleash our creative energy,” writes Dropbox CMO Carolyn Feinstein. “You don’t have to be a painter or documentarian. We all want to do work that has meaning, and reflects our ideas and our potential.” I highly recommend checking out their beautiful website https://dropbox.design/ and learn how they are evolving the Dropbox brand. Brand identity Illustrations
Honoured to be sharing this brand identity project for the New York Women's Surf Film Festival. Into their 5th annual festival, their goal is to celebrate the filmmakers and female wave riders who live to surf, highlight their sense of adventure, connection to the ocean and more. Designed by Shanti Sparrow, it was greatly inspired by the movie by its aesthetics, also we can witness the work from Sarah Lee that we've featured in the past on ABDZ for her underwater photography. Get inspired! Shanti Sparrow is an Australian-based designer, illustrator and dreamer living and creating in New York, USA. Love the fact that Shanti would work on projects for not-for-profit clients that create awareness and raise funds for important humanitarian, environmental and research-based causes. The branding design for the 5th annual film festival was influenced by iconic retro surf culture and the nuanced aesthetics of contemporary film. Product Gallery Credits Underwater Photography by Sarah Lee Event Photo by Dennis Cahlo More Links Learn more about Shanti Sparrow at shantisparrow.com Follow Shanti Sparrow on Behance
If you're enjoying my obsession with cool hotels I hope you dig today's post showcasing some super clever brand identity work for The Dean Hotel, a charming boutique hotel located in Providence, Rhode Island. Providence is a quaint New England town home to Brown University so communicating to an audience that is savvy, sophisticated and turned off by the traditional marketing engine makes for a big challenge to create something that will captivate in a simple and sophisticated fashion. As a good copy aficionado I was most significantly wooed by the best copywriting I've seen in some time that shows up at every single touchpoint a guest would encounter. From customary places like luggage tags, matchbooks and stationary to unexpected locales like the parking lot and shower, guests are treated to quirky little quips to delight even the most grumpy traveler. The work was created by the talented team at Watson & Co. out of NYC and entailed strategic oversight of everything from branding, packaging and digital to the physical environment of the hotel. After perusing their site you can understand how they call other iconic brands like The Four Seasons, The Ritz-Carlton, Lexus and Lincoln Center clients. We believe the best brands embody the art of their product and then simplify, elevate, and amplify it. Brand Positioning of the Next Generation Hotel Meet The Dean. He’s actually a bit young to be The Dean, but he’s smart and has a lot of quality friends, so he’s handling the position quite well. Some say he’s a Providence, RI figure of cultural authority, other people just like to sleep with him. Either way, his strong historical background, eye for design, and general ability to ‘not be a dick’ keep people coming back. To share all of that we handled the branding, got some headshots, and created an all around strategy — website included — for the guy who otherwise seems to need no introduction. We like to think it’s as cool as he is. (P.S. Did we mention he’s hot? He’s hot. And he has cousins. Let us know if you’re going to be in Detroit anytime soon.) Book your room and sleep with The Dean on your next stop to Providence.
About a week ago, we've featured the latest work from Radim Malinic with the branding project for Inhere. This week, he is back again but with a project in collaboration with Bristol-based Craig Minchington. It's a refresh that involves brand identity and illustration for Mutual Attraction. A dating agency and matchmaking service that needed some love to share their expertise for everyone in the name of love. Radim and Craig both have similar skills but for this project, Radim was in charge of the creative direction & design. And Craig was behind the 3D modelling, I am digging the overall project especially where you can clearly see the style from both designers. Collaboration work between Radim Malinic, a freelance creative director, graphic designer and speaker from London and with Craig Minchington who is also in the same field but based in Bristol, UK. They have worked together on several projects including the Harnham Salary Guide (2016) featured on ABDZ. Mutual Attraction is a London dating agency and matchmaking service. Mutual Attraction is all about meeting people face to face, in the flesh and stepping away from the screen. Dating in the real world, with real people, looking for real love. Refreshingly simple yet effective. Project Gallery Credits Creative direction and design: Radim Malinic / Brand Nu 3d modelling: Craig Minchington / Adora Attack More Links Learn more about Radim Malinic at brandnu.co.uk Learn more about Craig Minchington at adoraattack.com
We are taking a look at this prestigious brand identity and graphic design for the first edition of the Synergy event. Designed by Portugal-based Pedro Matos, the event took place at the recently recovered Vidago Palace Hotel. I love how Pedro used inspiration from the actual event location where he mentioned that the skylight drew his attention. That's just the best when you can get this kind of inspiration and Pedro took a joy to share some of his progress as well. Please enjoy! Pedro Matos is a senior designer based in Braga, Portugal. Focusing his work in graphic design, branding, and creative direction; you should follow his delightful portfolio via Behance. First edition of Synergy, an event that gathers the most significant business partners of Primavera, in a two-day event. This edition took place in the recently recovered Vidago Palace Hotel, a jewel from the Art Nouveau period, in Portugal. Project Gallery Credits Client: Primavera BSS Studio: Pi Creative Studio Creative Direction and Design: Pedro Matos Photography: Pedro Matos More Links Learn more about Pedro Matos via Behance
Our good friend Radim Malinic recently released some fresh work from his portfolio and we had to feature them on ABDZ. It's two branding projects and we are sharing one which is a branding for a new London medication studio called: Inhere. From the logo, type, icon system; we are just stunned by the choice of colours. Always so lovely! For those who is familiar with Radim's work, (in my opinion) he is the master of colours. Let the work speak for itself! Radim Malinic is a person that wears multiple hats from being a dad, designer, creative director, illustrator and speaker. I wonder how he gets any sleep! You should definitely check out his book: Book of Ideas that we've featured on ABDZ. Inhere exists to help busy Londoners stop, pause and hear themselves again. They run run bite-sized meditation sessions of different lengths and with different focuses throughout the day. Project Gallery In their words London’s first teacher free, drop-in meditation studio has opened in the heart of the City. Inhere is the brainchild of Adiba Osmani, who wants to offer the stressed out, overworked City community a flexible, hassle-free and stylish place to retreat and unwind. Inhere has worked with a team of leading design talent to create this elegant new concept in meditation studio design, the first of its kind in the capital. The aesthetic of the Inhere brand has been created by brand design expert, Radim Malinic of Brand Nu, and the tranquil surroundings of this serene studio in the heart of Monument have been designed by set designer and stylist Mihaela Berbecar. Penguin Media Solutions have provided the AV experience. Radim Malinic is a renowned creative director and designer based in London who has worked with leading global brands such as Google, Sony and Adidas. He has produced the brand identity for Inhere and taken inspiration from the cycle of day and night, and the geometric compositions of mandalas. Malinic has created a bold, graphic eye-like logo device which conveys the studio’s aim to soothe stressed out Londoners by encouraging them to take some time out to look inwards and find inner peace and calm through the ancient art of meditation. Partly inspired by the concept of a creative block, Malinic’s logo is comprised of two halves. One half made up of sharp lines directed outwards and one half made up of curved forms moving inwards, aiming to show how meditation can transform the outward looking, linear anxieties and worries of the mind and help bring the focus of the mind inwards, reducing symptoms of anxiety and stress. More Links Learn more about Radim Malinic at: brandnu.co.uk Follow Radim on Instagram
A company called The Baking Supply Co. decided to re-invent the use of herbs for our treats. To get us excited about nutritious foods again, they are doing through what they called kits. Inside a variety of kits, you'll find recipes for gluten and refined sugar free herbal treats, iron-on patch, oven mitts, guides and more. All together in a very attractive branding, what do you say? It's worth for a try, at the least. In their words What is The Baking Supply Co.? It's an independent company delivering healthy baking kits to people who’d rather eat their herbs. Our recipes are not only good for you—gluten and refined sugar free, and packed with whole grains, fruits, and vegetables—they’re delicious and fun to make, too. Pre-portioned and refrigerated baking kits delivered to your door—for people who’d rather eat their herbs Project Gallery We created the Baking Supply Co. to get more people excited about eating wholesome and nutritious foods. Each Baking Supply Co. box comes fully equipped with a comprehensive recipe, and all the ingredients you need to make healthy treats at home. We’ve distilled decades of cooking techniques, tricks, tips, and nutritional information into a single box; so you can make your own herbal treats with ease. Get Baking! More Links More about this project and share your support via Indiegogo