Angela Fisher shared a beautiful brand identity project that she worked on for the 2018 Adobe Summit which it is a celebration of Experience Makers. The project is simply awesome and we had to feature it here on ABDZ, especially because Angela was kind to post quite a few details about the process. "Maker" by definition is a person who create; form; shape. Based on the theme, the event identity should be equally expressive in both digital and physical form. This year the identity consists of two components: modular block pattern (vector) + physical installation (photographs). You might ask why create a physically installation then photograph it when one can achieve nearly identitical result from digital renderings? A bespoke installation is unique. Through the makers’ hands they’ve each added a layer of depth which is one of a kind, hard to replicate with digital renderings. Much like the range of skills required of modern day Experience Makers, the final artwork is blend of a variety of disciplines: 2D & 3D, digital & physical, software skills & traditional crafts, plus a lot of love. A condensed version of our creative journey is documented below. Many thanks to our delightful partner, DBLG, for turning the concept into reality. Brand Identity Inspiration / Mood board The installation was photographed at Holborn Studios from various angles, with and with out industry props.Modular block pattern combined with small sections from photo(s) is being used in various event assets. Behance project post by DBLG LDN. Behind the scene video by DBLG LDN.
I am a couple hours away to leave for Sweden, by the meantime I wanted to discover some designers from this beautiful country in the eastern part of the Scandinavian Peninsula. We are taking a look at the work from Dalston Creative, a design studio located in Stockholm. They have worked at creating the brand identity for NOCK, a new three-floor design from the 19th-century building on Renstiernas Gata on Södermalm. I would love to point out that the architect was done by Jenny Frigren and Interior design by Covet Visual identity for property development NOCK, three new floors on a 19th-century building on Renstiernas Gata on Södermalm in Stockholm. The concept was built around the idea of Scandinavian decadence. Deliverables included naming, identity, catalog, website, photography and art direction. More Links Learn more about Dalston Creative at dalston.se Follow Dalson Creative on Behance Brand Identity
I am a fan of simplicity in design. Nothing beats the black and white when it comes to brand identity. I feel that if you can make something work well in black and white it can work with any color, or just no color at all. Just keep it as it is. For this post I'd love to share the brand identity of estúdio arco. There's not much to say about it besides it's just awesome, especially for me, due to the fact I am Brazilian and it's a design studio from Brazil :) Working with the simplicity purpose, the whole identity is typographic and black and white, exhibiting a few graphic elements that reinforce the ideia of going from one point to another, adaptability and movement. The logo reflects the name; is a typographic logo system based on simplicity and flexibility of an arch. The identity was then spread to stationary, an editorial monograph, a presentation journal, a video, some motion experiments and other objects. The materials and finishings were handpicked and thought out, so they could play an important role in the project. Brand Identity For more information check out: estudioarco.com.br
If you're looking for an instant mood enhancer halt now and enjoy the beautiful work of Felix Renaud for Canadian charitable organization Les Petits Freres. Renaud was tapped to shoot a calendar for this most heartwarming charity that seeks to provide companionship for elders by providing a caring, committed extended family around them dedicated to alleviating their isolation. The uplifting imagery and vibrant color palette do wonders in highlighting the subjects and their gravitas. We love everything about this campaign and the charitable organization it supports. We hope this inspires you all to embrace the elderly, say hello, wave goodbye as you never know how far that small gesture may go.
It's no secret we're big fans of the work coming from Kati Forner Design having showcased some past work of hers here on Abduzeedo. Of late we're swooning over the most recent work for Kombucha brand Muse + Mettā founded by Trent Brokie . Most definitely the most beautiful Kombucha bottle we ever did see, I can picture myself enjoying the Wild Blueberry and Lavender steep and then repurposing this gorgeous bottle as a home decor piece. The concept behind the work goes something like this: The color of each flavor complements the ingredient profile highlighting Muse + Mettā Kombucha's identity as more than just a beverage but a culture of health, art, and possibility. While you're here, be sure to check Muse + Mettā's Instagram page for a visual schooling on how to launch a product on this social platform in the most beautiful way. We believe food can feed us both physically and creatively. Brewed with fruits, flowers and herbs from around the world coupled with a passion for modern design and wellness to create a truly sensory experience
If you're jonesing for a most unique sushi experience that will have you dreaming about booking that trip to Japan without getting on a long haul flight look no further than NYC's Omakase Room by Tatsu. Omakase dining entails a chef-led experience where every item served is in absolute season, frequently flown in fresh straight from Tokyo's Tsukiji fish market. We're definitely going to save up for experiencing Omakase Room in New York but in the meantime we'll just lust after the beautiful brand identity of this famed establishment from the talented folks over at Savvy Studio. The overall concept by chef Tatsuya Sekiguchi results in an "ambient, sensory experience that allows the food to shine." Every detail was intricately examined to meet the discerning eye of the client. From font choice and even kerning to color palette and scent design, the marriage of every element is an absolute gorgeous union celebrating the wonderful culture that is Japan. Enjoy a peek below at the various design elements including font choices, color palette and unique integration of scent. We're truly smitten with the clean and calming brand identity that allows for this most unique dining experience to shine through.
RED ANTLER shared a super elegant brand identity project they created for Betterment. If you are not familiar with Betterment, which I believe most of our audience is not because of our global reach. Betterment is the smarter automated investing service that aims to provide optimized investment returns for individual, IRA, 401k, and rollover accounts. It's quite popular here in the US, at least most of my friends and co-workes use it. But this post is not about investments, rather it's about design. There are tons of things to love about this brand identity project, but for me, the simplicity, colors and the typography top them all. I especially like the "T"s and the way the all point up. Quite ingenious way to show that your investments will always go up. As I said I am a fan of simple design solutions and this is a great example. RED ANTLER is a branding company based in Brooklyn, New York. For more information make sure to check out http://www.redantler.com/ We launch and grow businesses that challenge what is, and define what’s next. Brands that other brands want to be. We started with startups and we know them better than anyone. But our work doesn't just end at launch—that’s when things get really fun. Brand Identity
Imbibing tea is a relaxing activity so consuming the packaging should match that same feeling. We're steeping in the beauty of Austrian-based Sabina Loacker's concepting, art direction and graphic design work for a local tea brand and reminding us all that inspiration is always right in front of us. The simple typeface matches the super minimal design and we're just loving every bit of the resulting look and feel. If you're on the hunt for beautiful, understated yet elegant branding work similar to the delightfulness below be sure to give Sabina a visit here.
Bodega Los Cedros is a Mexican vineyard located in the mountains of Arteaga, Coahuila. The origins of the name derive from a passion and dream of a family to produce high quality wines within a region more than 100 years old named "El Cedrito." Enter the talented team at Anagrama Studio to bring the branding vision of this magical place to life by tapping into the geographical location of the vineyard for inspiration. The end result, a beautiful brand identity that employs the characteristic components of the area such as climate, altitude, flora and fauna. We particularly love the simplicity of the logo highlighting three pine trees as the brand's distinctive icon along with the wine label and die-line mimicking cloud shapes. From a typographic standpoint, we can enjoy a sans serif that adds a touch of modernity while the script gesture preserves a more organic touch showcasing the brand's marriage of simplicity and elegance. The color palette is nice and neutral enabling a spotlight on the diverse wine color tones while accentuating the contrast between bottle and label. Cheers to the Anagrama team for a beautiful execution celebrating this beautiful wine label.
We are taking a look at a minimal brand identity & packaging design for LESS Cosmetics by Patrick Reichert-Young. He is a creative director from Köln, Germany, we are featuring his project because of most of its minimal approach. We know how beauty & cosmetics products tend to be heavy in imagery, especially on the branding. Here we have a combination of fonts, lines, and two colours. Simple as that but the beauty comes from the overall design and how everything just flows with simplicity. More Links Learn more about Patrick Reichert-Young via Behance Learn more about LESS Cosmetics Brand Identity & Packaging Design
BrandMills Studios shared a cool Brand Identity and packaging design project they created for a whiskey brand. The name os Lava and they design a quite intricate, yet simple identity that feels modern but works quite well for their purpose. They were super nice to share some of the ideas behind it as well as some images. Enjoy it! Project description What is that feeling you get when you hear "Lava" a mysterious mass flowing in fluorescent colors. It is mysterious more than it is scary. This brand concept can literally and non literally can be connected with the name. Ingredients to make the whiskey is coming from volcanic soils which make them an epitome of quality and bit prime. Same time it denotes the ambiguous flavor it can present. The icon and the branding theme needs to conduct the vibe the name creates. To usher it, we need to make something more than an icon, when someone sees this product if we can steer the same feeling we are trying to conduct, then we can call it as a good brand identity. Brand Identity Make sure to check out: Website Instagram Twitter Dribbble
We are proudly featuring the first student project of the year! It's a pretty cool project by Duy Dao who is a student at the Art Centre of Design in Los Angeles, California. We follow his work on creating the packaging and branding for Adidas Superstar 50th Anniversary: Forever Young campaign. A beautiful purplish colour palette for the design of the packaging that will totally envy our inner unboxing pleasures; alongside with dual tone poster designs marked by celebrities like Pharrell and basketball legend Kareem Abdul Jabbar. In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles. Credits Design by Duy Dao Photography by Kristen Chon More Links Learn more about Duy Dao at duydao.net Follow Duy's work on Behance Packaging & Branding
It's the end of the year and this will be my last brand identity post of 2017, I had to feature a very minimalist project and that is what TypeType brand identity work created by Pavel Emelyanov, Irina Emelyanova and Comence Studio on their Behance profiles. Below you can see everything about it, but if you don't want to read, you can just look at the images and get inspired by not only the work but also the presentation. Task We were approached by TypeType Foundry, which specializes in fonts production and is one of the market leaders, with a task to develop their new brand identity. Solution The impeccably clear brand identity reflects fundamental features of TypeType's attitudes and approaches to work, such as attention to details, perfectionism, clarity, and streamlined production process. TypeType combines algorithms and accuracy with beauty and functionality at work. We translated these features into the developed brand stationery. Special attention was paidto selection of high-quality materials, printing technologies and clean layout. Simple logotype is a metaphor of well-coordinated and continuous work process: day by day, letter by letter, type by type. Video Brand Identity Logotype Standard The white rectangular block with perfect edges and ideally printed logotype symbolizes the ‘golden standard’ of logotype. Color palette Colors are directly inspired by and taken from the work process: white is for paper, black - for fonts, gray - for the tones of font rendering, and beige is for manual labor. TT Commons We created TT Commons, the corporate font, in collaboration with TypeType team. The task was to make universal modern grotesk with a multilingual support in the traditions of swiss design. Catalog Type catalog features fonts designed by TypeType. Each font is presented on its own page spread which lists main font characteristics, implementation examples, and OTFs. Specimen Each font specimen has an individual folder made of stiff white cardboard. The physical font versions are visual representations of how the fonts look in print. For more information check out: www.comence.ru facebook instagram behance
The folks over at Iteo, a digital agency from Poland shared a quite interesting project on their Behance profile. It is titled Animated Logofolio and it's basically a portfolio of logos and all the pieces are animated. It's definitely beautiful and it does give much more value to the work in addition to adding yet another dimension to the complicated task that is to design a brand identity. I love the idea of adding motion to brand identity, most of the modern design work in this field tries to add the idea of movement and nothing better than seeing that as a way to preview the work. Well done Iteo! Iteo is a design and development agency from Katowice, Poland. For more information make sure to check out www.iteo.co Brand identity and motion design
Tata&Friends Studio shared an super smart and elegant brand identity project on their Behance profile for the European Space Agency, or ESA. Rethink cESA is the European Space Agency and its mission is to shape the development of space exploration. Less known than it's American counterpart NASA, but just as strong in its achievements. ESA is part of the elite in space exploration. The result is a clever usage of negative space to create a rocket with one of the letters of ESA. Icon Magazine asked us to rebrand any possible thing for their rethink section. As we've been in love with the idea of rebranding the European Space Agency since a long time, we knew we had to go for it. Our rethink goal was to awaken the curiosity of people to space & understand the achievements of a united Europe in exploring the universe. Union makes force. Brand Identity This new approach brings a memorable branding that fits with the modern and futuristic ideas of ESA, helping them to awaken interest in new generations. Tata&Friends Studio is a design studio focused on brand identity, graphic design and illustration. They are based in Madrid, Spain and we definitely recommend that you check their work out at http://tatafriends.com/
We're just smitten with the work by lg2 for Taverne Louise in Quebec City. lg2 is Canada's largest independent creative agency specializing in innovation, strategy, packaging, branding and design just to name a few areas of their expertise. The brief for Taverne Louise - develop a logo and an aesthetic identity for a new restaurant whose name and menu are at the crossroads of tradition and modernity. Taverne Louise is situated in Québec City’s Old Port, right in front of its namesake, Bassin Louise. Named in the honor of Queen Victoria’s daughter, a significant figure in Canada's history, the logo reflects the restaurant’s menu, putting a modern spin on tradition. We most adore how the team at lg2 has taken Louise’s royal coat of arms and distilled it to its geometrical essence. The “O” wears an understated crown and omnipresent royal colours of gold and black give it an attractively regal air. Enjoy this delicious look at branding done right.
There's something about brand identity projects that have a dark theme. I know that it might be personal preference but black business cards or stationary definitely adds an elegant/upscale look. The Loupedeck work done by BOND Creative Agency is a great example of that. Loupedeck is a photo editing console for Adobe Lightroom. Bond created the identity and website for the start-up to help build their business. Bond’s agile and efficient process for identity and web creation allowed Loupedeck to quickly launch their product to the market. The public website features e.g. a blog, video tutorials and a support page, ensuring that visitors get all the information they need about the product. The webshop was built as a custom reusable WordPress plugin that’s based on React, Redux & Shopify SDK. This solution makes it possible to turn any WordPress page into a lightweight Shopify Store with a few clicks. Check out the website: loupedeck.com Photography: Kaapo Kamu Brand Identity