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80 Hours Milan: The Launch of Volvo's new small premium SUV

80 Hours Milan: The Launch of Volvo's new small premium SUV

We would like to share the launch of Volvo's latest new small premium SUV. Introducing the XC40. For the launch, it's not only being introduced with a traditional press conference, but with the launch also of an exclusive Scandinavian design store, right in the heart of Milan, Italy. Let's take a dive look at what is the best-equipped small premium SUVs on the market. It will be coming with assistance features like the Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces. In their words 80 Hours Milan 80 hours Milan will showcase 40 of the most interesting brands in contemporary Scandinavian design, including Teenage Engineering, POC, Front, Monica Förster, John Sterner and many more. Each brand will participate with one carefully selected item – spanning from Scandinavian fashion to interior design, accessories, technology and more. Besides curating the other 39 brands.   About the new XC40 The new XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment. The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle. From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine. Photo Gallery About Volvo Car Group Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 534,332 cars in 2016 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. More Links Learn more about Volvo Cars at volvocars.com