TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time. Just as the other parts of the identity, it tells us a lot about the
The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a Coca-Cola or a Pepsi fan boy, you have witnessed the constant war between these two
The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand Prix at Cannes Lions 2008. It's absolutily stunning.
Being a great fan of comic books, I always loved the visual identities used for some famous characters. Most super-heroes logos are like a incorporation of many aspects of the characters and their superpowers. I always liked Hulk logo as everytime I look at it I always remember his famous quote "Hulk Smash".
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