March 03, 2009 PauloGabriel's blog

Branding: Commercial Wars Between Coke and Pepsi

TV commercials are a really important part of a brand's identity, along with the logo and slogans used over time.

February 18, 2009 PauloGabriel's blog

Branding: Slogan Wars Between Coke and Pepsi

The world is divided. Some people enjoy the classic feeling. Others, prefer to be the next generation. Whether you're a

June 18, 2008 PauloGabriel's blog

The Coca-Cola Identity

The Coca-Cola new identity was the perfect win for the english agency Turner Duckworth, which has won the Design Grand

Featured Tutorial

Simple Roy Lichtenstein Style in Illustrator and Photoshop
Simple Roy Lichtenstein Style in Illustrator and Photoshop
I have been playing with the Halftone filter in Photoshop for the past few weeks and trying different things we can do with it. I also discover the Width Tool in Illustrator CS 5 and it was a great surprise because now we have much more freedom when playing with strokes. So with these two things in mind I decided that I had to create an image using them, and then the idea of a design inspired in Roy Lichtenstein.

Try this Wallpaper

Wallpaper of the Week 166 by Abduzeedo
Wallpaper of the Week 166 by Abduzeedo
The wallpaper of this week is an image I created for the tutorial L.A Noire Neon Style in Photoshop inspired by the game L.A Noire. I really like that effect and it looks great on a wallpaper. For more information check out the tutorial at http://abduzeedo.com/la-noire-neon-style-photoshop Desktop Version

Book Suggestion

Book Suggestion: The Lean Startup
Book Suggestion: The Lean Startup
The book suggestion of this week is a must read in my opinion, it's The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries. I read this book in a few days and it was one of those books that you know they will be useful and will you help you to improve in your career.