Video Inspiration: Sony Bravia Ads

aloa — Thu, 03 Jul 2008 15:21:40 +0000

I'm doing the "Video Inspiration" for two weeks now and I've posted some cool movies. But there are a lot more videos that are written on my favourite list. Like the Sony Bravia Ads that will definitely blow your minds.

I posted the original ads, for reasons of quality, from Vimeo and the Making Of's from YouTube.

Please also visit their homepage. It's a great flash page with lots of good features and exhibitions: Sony Bravia

Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to show the colour you see on BRAVIA is ‘like no other’, but that's exactly what Danish director Nicolai Fuglsig did for the Balls commercial in July 2005. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about.

Our Paint commercial featured massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

The third TV commercial for BRAVIA is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of plasticine.

This is an older ad, but i like it and i wanted to show it to you

About the author

Aloa is the moniker of the german/greek graphic designer/filmmaker & musician Alexis Papageorgiou. Im glad to share great artistic work with the readers on Abduzeedo. Contact me on aloa@abduzeedo.com or follow my Twitter and Facebook page

bravia

Video Inspiration: Sony Bravia Ads

I'm doing the "Video Inspiration" for two weeks now and I've posted some cool movies. But there are a lot more videos that are written on my favourite list. Like the Sony Bravia Ads that will definitely blow your minds.

About the author

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