I'm sure you've come across Fred & Friend products before at your local indie store and might not have even known it. Last weekend I was cruising around town and stopped at an indie store
One of the biggest challenges when advertising a product, is to come up with an idea that is not obvious, but still is clever enough to deliver the message your client wants. When you do
Being a great fan of comic books, I always loved the visual identities used for some famous characters. Most super-heroes logos are like a incorporation of many aspects of the characters and their superpowers. I always liked Hulk logo as everytime I look at it I always remember his famous quote "Hulk Smash".
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