Web Picks is a new series here on Abduzeedo. The idea of the articles is to choose a subject, and present photography, artwork, designs, illustrations and tutorials we find on the topic; and put them together. When designing we tend to forget to look at mediums other than the one we are currently working in. We hope this series will illustrate the many dimensions a single subject can have, and provide cross-format insight for each subject
The wallpaper of this week is a light effect I created a few weeks ago inspired by an XPeria ad I saw while I was waiting for a flight at the airport. It's basically a light beam with a colorful gradient blended with it.
If you want to try to create from scratch, follow the tutorial Colorful Light Effect in Photoshop
Desktop Version
The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.
