This past Friday was the Abduzeedo meetup here in my hometown of Porto Alegre. It was really cool, we had a lot of fun and a lot of beers! When I was leaving I noticed the neon sign outside the pub and it really inspired me to create a tutorial on how to acheive that type of effect in Photoshop.
In this tutorial I will show you how to create a nice light effect in Photoshop. We will use Layer Styles and Blend Modes to simulate a neon text effect.
The wallpaper of this week is super cool, it's an image from the new depthCORE chapter called HEIST. It was created by Theo Aartsma from Sumeco, http://sumeco.net, a Dutch designer with an impressive portfolio.
The book suggestion of this week is about branding and it's a recommendation from one of our favorite graphic designers out there, Roger Oddone. The book is called Designing Brand Identity: An Essential Guide for the Whole Branding Team and it covers everything you need to know about branding, from its definition to how come up with the most efficient strategy.
