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Branding: The Fake Factor

Branding: The Fake Factor

Making a little research, an interesting question showed up: When is a brand really strong? When we think about that, it's really huge the number of possible answer we might get. The most intriguing one? When people start faking it. Yeah, you may think this is stupid, but if you only think about it for one moment, you'll realize that only solid brands are copied in industrial scale. Adidas, Puma, McDonald's, Panasonic are among the brands that are so famous that people will even get absurd copies of their products.
Inspiration: PANOS 2013 Fake Streetsigns

Inspiration: PANOS 2013 Fake Streetsigns

October 27, 2008
I love every art that has to do with street-art. Especially when you change signs. I see a lot of funny arts here in my hometown, but they're not as good as these ones from the project PANOS 2013 a collaborative project that takes the work of artists from around the world, in the form of fake road signs, and turns the streets of Lyon, France into an enormous gallery without walls. The round red and white signs look enough like real European traffic signs that you might take them for granted, but weird enough if you notice them to make you stop and think.